Is your email signature up to the challenges ahead? Remote-working staff, retaining your customer base, driving sales and boosting your brand profile?
To meet the business challenges and opportunities of 2021 you need the best email signature and what better time to review and revamp your business email signature than the New Year.
Here are five simple ways you can start 2021 with the best email signature for your business.
1. Add email signature marketing banners to drive sales
At times like this you can’t afford to miss out key (and cost-effective) channels from your marketing mix. How can every email become a marketing channel? Simply by adding eye-catching interactive email signature marketing banners. Not only do they make instant brand impact but also, by adding the all-important clickable call-to-action, recipients can click through to your landing pages, latest content or direct to your sales platform.
Best email signature banner tips:
Need some banner design inspiration? Take a look at our 33 great email signature banner examples.
2. Add an email signature survey to measure customer satisfaction
How happy are your customers? Find out with every email. After all, you don’t need me to tell you that great customer service is key to retaining your customers, which is now more important than ever. 1-click surveys can achieve over 50% response rates and even as high as 80%. In fact, just having a survey on your signature is a visible demonstration of, and commitment to, customer service!
Best email signature survey tips:
Want to set up the best email signature survey? Check out our 1-click customer satisfaction measurement – a who, what, when, where & why guide.
3. Add an email signature disclaimer for complete compliance
On top of all the other challenges in 2021, you can’t afford to leave your business open to legal action. Proactively minimise this risk and protect your brand and your staff by adding an email signature legal disclaimer. An email disclaimer can cover everything from compliance and confidentiality to contracts and copyright. Having an email disclaimer is more than likely a legal requirement where you are (eg: USA, Canada and the EU) and it’s certainly email best practice.
You’ll find answers to the most frequently asked email compliance questions, on our email disclaimers page.
4. Ensure every email signature element is on-brand and up-to-date
OK, this might seem an obvious one but your brand needs to be stronger than ever now. And when it comes to presenting a united brand to the world, consistently branded email signatures are a key touchpoint. Are all your employees’ contact details up to date? Perhaps your brand guidelines have been revised – have these changes reached your email signatures? And with the ‘new normal’ of remote working it’s more important than ever that every employee’s email is perfectly on brand (and tamper-proof!).
Best email signature branding tips:
To help you keep your business email signatures looking professional and on-brand, we’ve produced comprehensive email signature design guidelines for reference.
5. Add ‘internal marketing’ banners to motivate your staff
Employees worldwide have faced huge professional and personal challenges in 2020. So with the ‘new normal’ of 2021 – remote working and other restrictions – it’s a bigger challenge than ever to keep your staff engaged, informed, trained and motivated. Make everyday internal email your ‘hero’ HR channel simply by adding ‘internal marketing’ email signature banners that capture your employees’ attention and demand interaction with your company culture-boosting content.
Best email signature internal marketing tips:
See how Euphoria Telecom succeeded in connecting colleagues with Rocketseed email signature internal marketing campaigns.
Meet the business challenges of 2021 by making smarter use of your biggest form of daily communication – your everyday employee email. By adding marketing banners, satisfaction surveys, legal disclaimers and engaging ‘internal marketing’ messaging to your email signatures you can make every email consistently-branded, compliant and compellingly clickable!
Need some help getting the best email signature for your business? We’d be happy to give your email signature a free, no-obligation review and make our recommendations (just send us an email with your signature on) or book a personalised demo.
Happy New Year!