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Today's experiential marketing is all about content creation

Experiential marketing starts from a narrative...

By Jameson Hlongwane 4 hours ago

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 5 hours ago

Havas Johannesburg wins Gold at Loeries by inventing a new category: OOH meets Social Media
Havas Johannesburg wins Gold at Loeries by inventing a new category: OOH meets Social Media

When it comes to media, we as consumers are omnivores. We consume lots of different things. Often at the same time. Havas JHB used this insight to craft a campaign for the charity, Right 2 Read...

Issued by Havas Johannesburg 11 Sep 2019

MediaHeads 360 announces new content marketing solution for television
MediaHeads 360 announces new content marketing solution for television

Leading Level 1 BEE media specialist agency MediaHeads 360 has announced a first for television content marketing in South Africa...

Issued by MediaHeads 360 11 Sep 2019

The Mediashop Johannesburg was awarded Media Agency of the Year at the 2019 Most Awards. Image supplied.
#MostAwards2019: Celebrating an industry

The 11th Most Awards saw The Mediashop Johannesburg awarded Media Agency of the Year and AdColony named Media Owner of the Year...

11 Sep 2019

Andrew Human to leave the Loeries
Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...

Issued by Loeries 11 Sep 2019

Image credit: Roman Logov on Unsplash.
Why it's OK not to stay in your lane

Over the years, I have come across promising PR practitioners and passionate young communicators who push hard to master one or two aspects of PR...

By Prinella Pillay 11 Sep 2019

"We regret to inform you"
"We regret to inform you"

"We regret to inform you." Don't you hate those words?

By Justin Cohen 11 Sep 2019

Airport Ads flying high with new look, new focus
Airport Ads flying high with new look, new focus

On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look...

By Danette Breitenbach 11 Sep 2019

Image credit: Truecaller.
Truecaller now has 150m daily active users across the world

Truecaller now has over 150-million daily active users, the company announced last week...

By Andy Walker 11 Sep 2019

Nonye Mpho Omotola, Managing Director, Africa Communications Media Group.
Forging an era of collaboration between Nigeria and South Africa

There are benefits to the two nations of Nigeria and South Africa coming together and working towards shared common goals...

By Nonye Mpho Omotola 11 Sep 2019

Image source: Gallo/Getty.
How Uganda is using old and new laws to block activists on social media

Activists who use digital media are protected by international law and protocols that guarantee freedom of expression...

By Ronald Kakungulu-Mayambala 10 Sep 2019

TBWA appoints Luca Gallarelli Group CEO of TBWA\South Africa
TBWA appoints Luca Gallarelli Group CEO of TBWA\South Africa

TBWA has announced the appointment of Luca Gallarelli to Group CEO, TBWA\South Africa...

Issued by TBWA 10 Sep 2019

Creative - Meet data
Creative - Meet data

Hoorah Digital, the leading digital transformation consultancy that believes in the marriage of data, creativity, and media tech, unveiled its new look and innovative digital marketing solutions at the business' head office in Bryanston, Johannesburg...

Issued by Irvine Partners 10 Sep 2019

Screen grab from the ad.
#OrchidsandOnions: MultiChoice sets an example

An Onion to Prasa for a tweet about dealing with its problems by convening a 'war room'. Who is your enemy? Commuters are your customers...

By Brendan Seery 10 Sep 2019

DUO Marketing + Communications opens 2020 graduate programme for PR industry entrants
DUO Marketing + Communications opens 2020 graduate programme for PR industry entrants

Applications for the next intake of DUO's graduate programme, to commence in January 2020, are now open...

Issued by DUO Marketing + Communications 10 Sep 2019

#MYPROMISE
#MYPROMISE

Independent Media launches powerful and moving manifesto for men to speak aloud a promise to the women and children of South Africa that they will work together to make it a better place - for everyone...

Issued by Independent Media 10 Sep 2019

7 tips to throw the best end-of-year party
7 tips to throw the best end-of-year party

Year-end functions can sometimes be a hit and a miss - it's hard to please everyone and often expectations around the party are over the top...

Issued by The Canvas Riversands 10 Sep 2019

The Matt Brown Show's 'State of X' is now available on the world's fastest growing Smart TV network
The Matt Brown Show's 'State of X' is now available on the world's fastest growing Smart TV network

Tens of millions of Swifti.tv viewers and Roku device owners will now be able to stream The Matt Brown Show's 'State of X' series thanks to a new content deal with the world's fastest growing Smart TV network...

Issued by Digital Kungfu 10 Sep 2019

Encounters Film Festival launches Augmented Reality Cinema
Encounters Film Festival launches Augmented Reality Cinema

The Encounters Augmented Reality Festival, the first of its kind, is showcasing seven shorts over seven days, directly from their social media platforms...

Issued by Overlay XR 10 Sep 2019

Airport Ads unveils strategic rebrand
Airport Ads unveils strategic rebrand

One of South Africa's most trusted integrated airport media advertising specialists, Airport Ads has refreshed its corporate identity to mark the company's next step of its journey into the future...

Issued by Provantage Media Group 10 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.
Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

Image credit: Cristina de los Santos on Unsplash.
Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

As the Agency Scope team finalises the 2019 South Africa study, analysts have noted some brief but stand-out trends...

By Johanna McDowell 10 Sep 2019

Image credit: 95C from Pixabay.
Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

By Lorraine Gwewera 10 Sep 2019

SA's top CEOs prefer LinkedIn, MTN's Rob Shuter leads on Twitter
SA's top CEOs prefer LinkedIn, MTN's Rob Shuter leads on Twitter

The ECCO International Communication recently conducted a study to determine which social media platforms the CEOs of the world prefer: LinkedIn or Twitter...

10 Sep 2019

Image source: Gallo/Getty.
ANA News to scale back SA operations

African News Agency plans expansion across Africa to meet growth demands, but announces downsizing in South Africa...

9 Sep 2019

AFRIMA condemns xenophobia in Africa
AFRIMA condemns xenophobia in Africa

AFRIMA says lack of education, preventable diseases, and extreme poverty are the enemies of Africa and calls for peace in the wake of an upsurge of xenophobic violence in South Africa...

9 Sep 2019

Vital Health Foods launches revamped digital offering
Vital Health Foods launches revamped digital offering

Vital Health Health Foods is solidifying its position as South Africa's number one vitamin brand with a revitalised digital offering...

Issued by Realm Digital 9 Sep 2019

South Africans weigh in on attitudes towards women
South Africans weigh in on attitudes towards women

Ipsos examines the diverse opinions that South Africans have towards issues of women's place in marital relations as well as violence towards women...

Issued by Ipsos 9 Sep 2019

Gagasi FM statement on the on-air protest and the way forward
Gagasi FM statement on the on-air protest and the way forward

Gagasi FM management has engaged with Njabs Zwane, Bright Ntuli and Zisto following their on-air protest...

Issued by Gagasi FM 9 Sep 2019

Global Change Award 2020: Submit your sustainable fashion innovation
Global Change Award 2020: Submit your sustainable fashion innovation

H&M Foundation has opened entries for its annual innovation challenge, the Global Change Award. Dubbed the 'Nobel Prize of fashion', it aims to reduce fashion's impact on the planet...

9 Sep 2019

Rocketseed partnerships grow to bring email branding to Africa
Rocketseed partnerships grow to bring email branding to Africa

Rocketseed is expanding its roots into Africa with a host of new companies joining their successful partnership programme...

Issued by Rocketseed 9 Sep 2019

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