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Airport Ads flying high with new look, new focus

Substantial local and international investments in both new and existing airport facilities and passenger traffic currently growing and set to continue on a positive growth path for a good number of years, together with the coming age of the millennial, have started to drive the demand for technology-driven solutions across all touchpoints of the passenger journey.
Head of Airport Ads, Mzi Deliwe. Image supplied.

On the back of these trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look. 

Airport Ads unveils strategic rebrand

One of South Africa's most trusted integrated airport media advertising specialists, Airport Ads has refreshed its corporate identity to mark the company's next step of its journey into the future...

Issued by Provantage Media Group 10 Sep 2019

Evolving platforms

A far cry from its initial offerings in nine airports, Airports Ads has since expanded on the African continent and more recently into the United Arab Emirates. Along with this, the brand is continually evolving its platforms.

“We aim to do this through the meeting of technology and function and limitless solutions,” Mzi Deliwe, deputy CEO PMG and head of Airport Ads, told guests at the relaunch event – which was held at Langham’s in Fourways north of Johannesburg, Gauteng.

OOH flies high in airports as passenger numbers increase

Air travel is booming - who wouldn't want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region's key decision-makers?...

Issued by Provantage Media Group 14 Aug 2017

“However, we are retaining our core functionalities, which is fulfilling passengers needs for function and entertainment – with a focus on service excellence, exponential value for clients, and world-class execution,” he adds.

The brand’s new look focuses on being the trusted professionals – with the new logo of black, white and gold and clean contoured lines reflecting this. “The logo is in line with the brand’s monolithic structure while drawing inspiration from aeronautical cues with subtle incorporation of airflow dynamics,” explains Deliwe.

The global out of home (OOH) market shows that media formats are projected to grow on an international level, with digital place-based networks and digital billboards leading with double-digit year on year prospects.

“The bond between social media and OOH and the improvement in OOH measurement tools is spurring growth further,” says Deliwe.
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About Danette Breitenbach

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.