Airport Ads flying high with new look, new focus

11 Sep 2019

Substantial local and international investments in both new and existing airport facilities and passenger traffic currently growing and set to continue on a positive growth path for a good number of years, together with the coming age of the millennial, have started to drive the demand for technology-driven solutions across all touchpoints of the passenger journey.

Head of Airport Ads, Mzi Deliwe. Image supplied.

On the back of these trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look.

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Evolving platforms

A far cry from its initial offerings in nine airports, Airports Ads has since expanded on the African continent and more recently into the United Arab Emirates. Along with this, the brand is continually evolving its platforms.

“We aim to do this through the meeting of technology and function and limitless solutions,” Mzi Deliwe, deputy CEO PMG and head of Airport Ads, told guests at the relaunch event – which was held at Langham’s in Fourways north of Johannesburg, Gauteng.

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“However, we are retaining our core functionalities, which is fulfilling passengers needs for function and entertainment – with a focus on service excellence, exponential value for clients, and world-class execution,” he adds.

The brand’s new look focuses on being the trusted professionals – with the new logo of black, white and gold and clean contoured lines reflecting this. “The logo is in line with the brand’s monolithic structure while drawing inspiration from aeronautical cues with subtle incorporation of airflow dynamics,” explains Deliwe.

The Airport Ads brand has been renewed in line with current global trends in the aviation industry, referencing cutting-edge technology as well as customer-centric airports that offer unrivalled concierge facilities. pic.twitter.com/s9YcPOYIYG
— Airport Ads (@AirportAds_) September 5, 2019

The global out of home (OOH) market shows that media formats are projected to grow on an international level, with digital place-based networks and digital billboards leading with double-digit year on year prospects.

“The bond between social media and OOH and the improvement in OOH measurement tools is spurring growth further,” says Deliwe.

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Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.