OOH | Bizcommunity

OOH | Bizcommunity

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On Heritage Day, 24 September, Castle Lager and Big Save will host the World’s Biggest Braai. The campaign for the event launched recently at a humble bus stop in Soweto with a billboard with a built-in braai, the “Grillboard” (Image supplied)

OOH

Castle Lager's Grillboard invitation to the World’s biggest braai

24 Jun 2025

Radio still the big winner in today’s data-led media game

Radio & Audio

Radio still the big winner in today’s data-led media game

Nick Grubb, Issued by Mediamark 24 Jun 2025

Kena Outdoor amplifies national pride ahead of Mamelodi Sundowns’ World Cup triumph

OOH

Kena Outdoor amplifies national pride ahead of Mamelodi Sundowns’ World Cup triumph

Issued by Kena Outdoor 19 Jun 2025

South Africa’s TV planning world is going to fundamentally change

TV

South Africa’s TV planning world is going to fundamentally change

Issued by Advertising Media Forum 17 Jun 2025

Glynt appoints Sam Locke as chief people officer

OOH

Glynt appoints Sam Locke as chief people officer

Issued by Tractor Outdoor 12 Jun 2025

Boundless and Engen go Xtremely South African with Xtreme Oils and Lubricants

Advertising

Boundless and Engen go Xtremely South African with Xtreme Oils and Lubricants

Issued by Boundless 5 Jun 2025

The OOH campaign debuted in Cape Town for the South African consumers. Source: Supplied.

OOH

Corona flips the script with Hidden Sunsets OOH campaign

5 Jun 2025

Summit OOH Media reaches new heights to strengthen outdoor branding solutions

OOH

Summit OOH Media reaches new heights to strengthen outdoor branding solutions

Issued by Summit OOH Media 2 Jun 2025

M&C Saatchi Abel’s latest campaign for client Standard Bank reflects the bank’s target customers’ evolving perspective on wealth as multifaceted (Image supplied)

Advertising

#BehindtheCampaign: Standard Bank's These are a few of my favourite things

30 May 2025

Tractor Outdoor strengthens national sales team with two key appointments

OOH

Tractor Outdoor strengthens national sales team with two key appointments

Issued by Tractor Outdoor 23 May 2025

#Exclusive: Audrey Blom to lead Blue Label Media sales as new manager

OOH

#Exclusive: Audrey Blom to lead Blue Label Media sales as new manager

Issued by Blue Label Media 20 May 2025

As SAB turns 130, Boundless was tasked to deliver something meaningful, emotional, and… big

Advertising

As SAB turns 130, Boundless was tasked to deliver something meaningful, emotional, and… big

Issued by Boundless 19 May 2025

Source: © 123rf Media Manager Africa (Pty) Ltd has released the latest Inflation Watch covering the year 2024...

Media

Inflation Watch for 2024: All media rates, performance and MIW Index increase

19 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

Advertising

Surging UK ad spend hits £42.6bn, driven by online and TV VOD growth

30 Apr 2025

The MTN Today We Make Moves is a series called Cheeseboy,and brings back the creativity that once made telco ads so memorable

Advertising

#BehindtheCampaign: MTN's Today We Make Moves - A return to distinctive telco advertising

24 Apr 2025

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

OOH

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

Karabo Ledwaba 14 Apr 2025

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Marketing

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Brendan Seery 7 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

$The Creative Circle Best of the Year awards took place recently with TBWA\Hunt Lascaris taking Overall Agency of the Year (Image supplied)$

Advertising

Creative Circle Best of the Year awards: Honouring the Class of 76’ and 24’

Alex Goldberg 10 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Airport Ads awarded Lanseria Airport media rights tender

OOH

Airport Ads awarded Lanseria Airport media rights tender

Issued by Provantage 24 Feb 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

OOH

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

Issued by Tractor Outdoor 18 Feb 2025

Why working in media is still a great job

Media

Why working in media is still a great job

Chris Botha, Issued by Advertising Media Forum 17 Feb 2025

Primedia Studios announces strategic leadership changes to enhance global storytelling

Digital

Primedia Studios announces strategic leadership changes to enhance global storytelling

Issued by Primedia Broadcasting 17 Feb 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Nedbank lifts silence on financial abuse with warnings on its adverts, partners with POWA

ESG

Nedbank lifts silence on financial abuse with warnings on its adverts, partners with POWA

26 Nov 2024

Promise won the coveted Prestigious Umpetha trophy for The Vluit Project campaign, developed for AfriSam (Image supplied)

Advertising

All the 2024 Pendoring winners: Promise’s Vluit Project wins Pendoring Umpetha

25 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Bridging the gap between innovation and authenticity

Digital

Bridging the gap between innovation and authenticity

Kalyn Fagan, Issued by Motherland OMNi 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Loeries night one

Loeries Creative Week

Loeries night one

Issued by Loeries 14 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

Loeries Creative Week

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Source: © Gallo Images the excitement is real as Loeries Creative week kicks off

Loeries Creative Week

#Loeries: “The most fun you can have and still call it work*”

10 Oct 2024

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

Mid-year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers

Retail

Mid-year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers

Issued by NielsenIQ 8 Oct 2024