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Loeries Creative Week

VML Birdwatching at the Loeries | Good advertising through creativity

This year there is so much good work at the Loeries, and work that comes from a good brief and is solved with creativity. This is the experience of the founder and CCO of Halo, Dean Oelschig, who was a judge at Loeries this year.

"There are so many great examples of good work; I am optimistic about the industry."

Oelschig also talks behind the scenes of some of the agency's winning work at Loeries this year.

Halo itself picked up some nice wins at the Loeries, including its campaign, The Deathmasutra: Twenty Awkward Positions of Death, for the Benefit of the Living for Capital Legacy, which won a Gold Loeries for Design Mixed-Media Campaign.

The campaign also won a Gold Loeries for Design Mixed-Media Campaign, and Bronze for publication design as well as OOH - Direct Mail, and a Campaign Bronze for OOH Crafts - Art Direction and B2B Creativity.

It also brought home a Campaign Gold for Capital Legacy for Pharaoh Khanyi.

It won a Campaign Bronze for Radio Station Commercials for Pineapple for its Umbrella Policy and a Bronze for Pick 'n Pay What Are They Feeding Them? in the Film: Online Film above 30 seconds.



About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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