Hunter’s makes a splash with giant ice block OOH activation

The activation was held in Johannesburg in July. Source: Supplied.

The installation was placed in the precinct on Friday, 31 July 2026 and gradually melted throughout the day, revealing the products inside.

The activation was designed to introduce the range through an outdoor experience rather than a conventional product launch, with commuters and pedestrians able to watch the ice melt and photograph the installation.

“Joburg is a city that is always on the move, and our young consumers are constantly juggling work, studies, and their social lives,” said Nontsikelelo Gumede, brand manager at Hunter’s.

“We didn't just want to tell people about a refreshing new drink; we wanted to literally bring a moment of chill to the streets. Watching the public's curiosity grow as the ice melted was incredible. It was a simple invitation to just slow down and enjoy the moment.”

The Iced range is the latest addition to Hunter’s portfolio, with the launch activity taking the new products into a busy Johannesburg public space.