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Rebranded Business Day produces four new content sections
As part of its rebranding exercise, Business Day has introduced four new sections into its daily paper offering. From last month, the paper has featured a lifestyle, innovations, leadership and a health and wellness section that incorporates insightful analytics into the newly branded content sections.
As the country's most influential business and financial news brand, the newly branded sections take a different look into each content category providing a deeper look into the business and economic implications.
"The new sections provide robust advertising opportunities for us," said Tilo Moroane, Business Manager of Business Day. "At the same time, the design allows us to reposition the paper in the market as a thought leader that enriches readers' lives with powerful and useful content aligned with their interests."
