Clover rationalises to weather milk industry deluge

"An industry, primary and secondary cannot be sustained if it remains static under changing circumstances," says Clover CEO, Robert Wesseloo. He explains that it has become necessary to take drastic steps to make Clover more competitive and profitable, which will include the reduction of the milk price.

"Excess milk in the market has impacted negatively on the business and Clover needs to get the supply in balance with demand, to stabilise the situation," says Wesseloo. "We will undertake an aggressive cost reduction and restructuring of our business and adjust to the new market circumstances as quickly as possible."

Clover will be far more aggressive in the market to ensure that volumes are secured. Medium term and longer projects that will position Clover better against the opposition will continue and where possible, these will be speeded up. The longer term future and growth targets will not be compromised.