What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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New 4D digital brand offering from Enterprise IG
Harnessing the exceptional communication powers of the visual media, Enterprise IG has introduced an exciting 4 dimensional branding element to compliment their existing portfolio of services to clients.
Taking the holistic brand experience to a new level, 4D branding will transform a brand into digital life, allowing clients (and consumers) to immerse themselves into their brand in a unique digital experience. Enterprise IG's specialist 4D branding component will advise clients on the most effective digital expression and direction for the brand. Interlinked elements include interactive and linear media, 3D animation and rendering, graphic and short movies which can be articulated across mediums such as websites, digital presentations, DVD, kiosks, and so on.
Headed by Greg Cook, Enterprise IG have already successfully incorporated 4D digital design elements into projects such as Dockers International, Soviet Jeans retail outlet, Melrose Arch, Nedbank, DaimlerChrysler SA, Sun International, MTN, Williams, Winfield and Vodafone Ferrari Formula One.
