This #CSIMonth, we go behind the selfie with Bongiwe Tshiqi, editor of Bona magazine - a 63-year-old brand and the only magazine in the country that publishes in four different languages: English, Zulu, Sotho and Xhosa.
Tshiqi captions this: “I really struggle with taking pictures of myself; I never know what to do with my face but, here goes. Hoping I look semi-normal #crossingfingers.”
1. Where do you live, work and play?
Live – Paulshof, Johannesburg Work – Craighall Park, Johannesburg Play – All over the country (and bits of the world, when I can afford it!)
2. What’s your claim to fame?
I’m quite an irregularity in the magazine space, I went from digital editor to editor of the whole brand.
3. Describe your career so far.
It’s been quite a journey. Having quit hard news on radio for the magazine industry a few years back, I’ve moved between a variety of very different publications in Durban, Cape Town and Johannesburg, before finding a very comfortable home at Bona.
4. Tell us a few of your favourite things.
African fiction; feminist literature; travelling; food; anything gin-related; Rihanna; flowers; late mornings; perfume; and Atlanta, the series.
If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...
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