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Provantage takes Sony to the car wash

Provantage was commissioned by well-known electronics brand, Sony, to run activations at selected car wash sites.

Issued by Provantage

14 Dec 2011

The sites were branded with eye-catching Sony branding and motorists were encouraged to bring their vehicle for a wash so that they could experience the edutainment. Patrons were entertained by vibrant promoters and DJ's playing great music. They also stood a chance of winning phenomenal prizes including Handycams, Cybershots, home theatre and car sound systems. The response was highly positive with motorists and members of the public enjoying the promotion of a favourite brand.

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.