Loeries Creative Week

Joe Public takes top honours

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach

All the winners from night 1

VML Birdwatching at the Loeries | A high standard for print and design

Danette Breitenbach

VML Birdwatching at the Loeries | The future is in good hands

Danette Breitenbach

More...

Advertise your job vacancies

Everlytic Insights

WhatsApp support is getting more expensive, but not for everyone

Wilene van Greunen

Top Women 2026 Closes: Systems, not just successes, must be redesigned for women-led growth

South Africans are open to AI but still expect access to a person

Juliet Mogorosi

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Jobs

Strategic New Business Development Manager Johannesburg
Regional Operations Manager Cape Town

More jobs Submit a job Open account

Provantage takes Sony to the car wash

Provantage was commissioned by well-known electronics brand, Sony, to run activations at selected car wash sites.

Issued by Provantage

14 Dec 2011

The sites were branded with eye-catching Sony branding and motorists were encouraged to bring their vehicle for a wash so that they could experience the edutainment. Patrons were entertained by vibrant promoters and DJ's playing great music. They also stood a chance of winning phenomenal prizes including Handycams, Cybershots, home theatre and car sound systems. The response was highly positive with motorists and members of the public enjoying the promotion of a favourite brand.

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.