The sites were branded with eye-catching Sony branding and motorists were encouraged to bring their vehicle for a wash so that they could experience the edutainment. Patrons were entertained by vibrant promoters and DJ's playing great music. They also stood a chance of winning phenomenal prizes including Handycams, Cybershots, home theatre and car sound systems. The response was highly positive with motorists and members of the public enjoying the promotion of a favourite brand.
