What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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ComutaNet delivers a meaty solution
Val Grand Products has appointed ComutaNet to brand full-wrap taxis in the Western Cape to create brand awareness and increase sales of its new Texan Meats brand. The creative execution, designed in-house by ComutaNet, displays various flavoured Texan Meats cans with "square meals" as the payoff line against a bright red setting.
"Taxi advertising is an effective and successful medium because of its visual appeal and its ability to reach South Africa's economically active commuter population. Our Texan Meats branded taxis delivers maximum impact amongst the selected target audience," says Brian Lindquist, sales director for ComutaNet.
