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OOH News South Africa

Capture the attention of consumers in transit

Out of home media company Urban Exposure is launching Submedia, an interactive media platform that converts still images to movie-like adverts through the speed of the viewer. “Transit advertisements are offering a novel way for advertisers to capture potential consumers without irritating them,” asserts Submedia CEO Peter Corrigan.

Urban Exposure holds exclusive licence to this technology in South Africa, joining a global network of licensees in 10 countries.

Submedia comes in two forms, the walking display and the in-tunnel display.

The walking display shows motion picture advertisements to moving viewers on sidewalks, corridors, escalators or any place where people are in motion. The displays can be wall-mounted or free-standing. In the latter, the motion picture displays are incorporated into what amounts to three six” sheet posters side by side to give a 5-second advert with large static branding for higher impact.

For viewers it is supposed to be like watching a movie while moving or walking. The person has the ability to start or stop the advertisement; when a person moves backward the movie goes back, thus said to create an emotional link between consumers and the products.

The in-tunnel displays uses the speed of a train to turn static images into these movie- like adverts.

The first Submedia advert was launched in Atlanta, whereby passengers looking through dark train windows were treated to a full-motion advert of Dasani (bottled water from the Coca-Cola Company).

An example of Submedia is currently available at Montecasino, Fourways, Johannesburg.

For further details send an email to info@urbanExposure.co.za.

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