Five tips for creating 'apps' that perform
In 2015, if you are not developing a mobile or digital business 'app' of some description, then you are considered to be behind the times and out of touch with your customers.
Knowing that businesses (of all sizes) have become mobile and customers are no longer static, Khanyisa Real Systems (KRS), has invested in creating a Mobile Applications development division to bolster its custom software offerings. While developing an application (app) is simple in theory, there is a lot of behind the scenes work that needs to be considered and built. Beyond the basics of having the technical skills to support the app being developed, is the very real need to understand the function and purpose of the app in question.
Lorraine Steyn, CEO of KRS, shares her top five insights into creating apps that perform:
From the beginning, decide whether this is a public service or whether as a business, you want to make the app fully commercial. In the case of I'm Bored, an app developed by KRS that services the parent and events market, it is both. Parents and children can discover the events for free and the events can post free listings but pay for wider advertising opportunities.
