Marketing & Media trends
Industry trends
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Marketing & Media trends
Tech democratisation will set the tone for 2021
Andrew Smit and Johan Walters
Agriculture trends
Automotive trends
Construction & Engineering trends
CSI & Sustainability trends
5 sustainability trends that will shape business in 2021
Christelle Marais4 trends set to continue or be re-interpreted in the NGO sector
Innocent MasayiraStrengthening NPO skills and processes
Nazeema Mohamed, Feryal Domingo and Soraya JoonasSustainability is key for social investment in 2021
Keri-Leigh Paschal
Education trends
4 trends in employee skills development and training you need to know for 2021
Siphelele Kubheka and Desikan Naidoo
Energy & Mining trends
Digital solutions need small steps to succeed
Xanthe AdamsMining looks ahead to more Covid risk
Ralf HenneckeMining's year ahead will demand deep innovation
Frederick Cawood
Entrepreneurship trends
Finance trends
10 predictions around fintech
Dominique CollettThe 4 themes for the new year
Andrew Duvenage,3 wealth management trends to watch in 2021
Maarten Ackerman4 strategies to rethink investing in SMEs
Kuhle MnisiMicroinsurance ready to reach new heights
Marius BothaFinding alpha in the age of Covid-19
Nema Ramkhelawan-BhanaPurpose or profit. It's not a choice
Mike MiddletonShifting towards a digital - but still human - approach
Henry van Deventer
Healthcare trends
Healthcare innovation in 2021 and beyond
Reynhardt UysAre day hospitals the new trend?
Lee Callakoppen3 emerging medical scheme membership patterns
Nerine BrinkHealthcare innovations to look out for
Moshe Lichtenstein
HR & Management trends
ICT trends
Legal trends
3 wide-ranging issues demanding legal attention this year
Jonathan Veeran, Nozipho Mngomezulu and Burton Phillips
Lifestyle trends
Wine in the wake of corona
Kristen Duff and Gosia Young7 prospects and necessary shifts for the arts
Rucera Seethal
Logistics & Transport trends
Property trends
Auction industry survival depends on going virtual
Joff van ReenenCovid-19 drives new trends in local property market
Marcél du Toit
Retail trends
A challenging year anticipated for SA retailers
Tasmika RamlakanA bold year for beverages
Alex GlendayThe rise of D2C
Michael SmollanAcceleration of digital payments
Jonathan SmitSafety vs sustainability - the packaging industry's key conundrum
Nthabiseng MotsoenengThe evolving e-tail landscape
Vilo TrskaThe path forward for retail in 2021
Matthew Leighton
Covid-19
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#BizTrends2020: The need to prove that marketing is business
Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; and it's A LOT of rands.
Dale Hefer, Integrated Marketing Conference (IMC) CEO. |
But marketing still doesn’t sit with the grown-ups around the boardroom table. We’re used to the last five minutes of the conference call, and being first to tighten our belts when it comes to the budget cuts.
Marketing works. Work it.
Why doesn't marketing sit with the grown-ups around the boardroom table?..
IMC Conference 29 Aug 2019
In fact, advertising has been rated below politics as a trustworthy profession and, according to a recent survey, 77% of brands wouldn’t be missed if they disappeared overnight. Right now, both marketing and its servant, advertising, are in trouble, with 800-million people reported to have installed ad blockers on their devices.
The trend is for marketers to prove that the only way to get marketing back into the box seats is to show that it boosts the bottom line and prove that it works.
Marketing works. If you take action.
At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn't be missed if they disappeared overnight, can brands still prosper?..
IMC Conference 8 Oct 2019
As marketers, we need to engage more formally with our peers across the different business divisions and demonstrate our capacity for measurement and delivery across specified objectives.
The business imperative should remain the focus of these relationships, with the value that marketing brings to customers and the business being the focus. Strategy development should be informed by the external environment. An understanding of the local market is essential in order to create business and to produce financial and long-term benefits in support of the business objectives.
The local environment in which the brand and agency operate is complex and diverse, and so an authentic understanding of the market should drive a brand to produce an engaging campaign that will connect with customers. The return on investment for a campaign should be effectively measured. Growing the bottom line is a key performance area; and the brand, all its business divisions, the agency, and the relationship between them are important for these results.
#BREAKINGNEWS: IAB SA to endorse Nedbank IMC Conference 2020
IAB SA CEO Paula Hulley, this week, announced the synergistic collaboration between the organisation representing the interests of the South African digital industry and the Nedbank IMC Conference in 2020...
Sources:
- Nedbank IMC White Paper 2019
- Marketing is Business™ - IMC Academy (Pty) Ltd
- Brand Finance’s Global Intangible Finance Tracker (GIFT) 2018
- Advertising Association’s Public Trust Paper
- Ipsos Mori’s Veracity Index
Don't miss BizTrends2021 - 8 keynote speakers forecast trends shaping business in our region! Register now!