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Dale Hefer

CEO at Integrated Marketing Conference
Location:South Africa

Profile

Dale started through-the-line agency Chillibush from a suburban garage in 1998. The agency was ranked a top three South African agency by Finweek and the Financial Mail. Dale sold Chillibush in 2014 at which time it was billing in excess of R100m per year...
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#BizTrends2020: The need to prove that marketing is business™

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; it's A LOT of rands...

By Dale Hefer 17 Jan 2020

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