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Secret codes from KFC

Louisville, USA: Kentucky Fried Chicken has created the first-ever documented case of subliminal advertising in the United States to celebrate the launch of its new Buffalo KFC Snacker sandwich.

26 Feb 2006

Consumers can "crack the code" by re-playing the television advertisement frame-by-frame with a digital video recorder or VCR. When screened in slow-motion, an embedded, "secret code" is revealed, along with directions on how to redeem the free offer.

The ad also can be viewed at www.KFC.com, along with directions on how to reveal the secret code. (Not available in SA).

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