Advertise your job vacancies

Subscribe & Follow

Everlytic Insights

South Africans are open to AI but still expect access to a person

Juliet Mogorosi

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Jobs

Wholesale and Brand Coordinator Cape Town
Sales Representative Benoni
Snr Agency Client Service/Account Manager Pretoria
Marketing Intern Cape Town

More jobs Submit a job Open account

Secret codes from KFC

Louisville, USA: Kentucky Fried Chicken has created the first-ever documented case of subliminal advertising in the United States to celebrate the launch of its new Buffalo KFC Snacker sandwich.

26 Feb 2006

Consumers can "crack the code" by re-playing the television advertisement frame-by-frame with a digital video recorder or VCR. When screened in slow-motion, an embedded, "secret code" is revealed, along with directions on how to redeem the free offer.

The ad also can be viewed at www.KFC.com, along with directions on how to reveal the secret code. (Not available in SA).

Top stories

Image Supplied: Yazeed Osman

RetailWhat your boerewors says about how South Africa shops

Yazeed Osman 4 hours

A baboon sits behind a fence near Simon’s Town as wild baboon troops face relocation to the Urban Wildlife Centre in Cape Town. Image credit: Reuters/Esa Alexander

ESG & SustainabilityCity of Cape Town under fire over plan to cage baboons

2 hours

#HeritageMonth: Castle Mike Stout campaign redefines African Time

Marketing & Media#HeritageMonth: Castle Mike Stout campaign redefines African Time

4 hours

Image supplied.

HealthcareSA-Korean duo behind Bephor is giving K-beauty hair care Mzansi flair

Maroefah Smith 5 hours

John Craig opens mentorship platform for emerging entrepreneurs

EntrepreneurshipJohn Craig opens mentorship platform for emerging entrepreneurs

10 hours

Promoted

How Cell C is showing up for South Africa’s youth: You’ve got the idea. We’ll give you the tools

Marketing & MediaHow Cell C is showing up for South Africa’s youth: You’ve got the idea. We’ll give you the tools

Cell C 3 days

More news

Source:

Retail

Local brands hold their ground as South Africa’s FMCG market returns to growth

6 hours

Club Med’s R2bn KZN resort boosts jobs, local suppliers

Tourism & Travel

Club Med’s R2bn KZN resort boosts jobs, local suppliers

1 hour

An African Penguin (Spheniscus demersus) emerging from its burrow at the Stony Point Penguin Colony in Betty’s Bay, Western Cape. Photos: David Harrison

ESG & Sustainability

Stop sardine fishing, warn conservationists

Alice Scott 2 hours

Image source: Vlada Karpovich from

HR & Management

Rethinking the EVP: Why flexibility is your lowest-cost retention strategy

3 hours

Energy & Mining

Glencore embroiled in lawsuit over alleged fraud, breach of contract, and conspiracy

Pratima Desai 7 hours

Image source: convisum –

Legal

Public Service Commission Bill enacted into law

5 hours

Image supplied.

Lifestyle

Leon Bridges is bringing his R&B sound to South Africa this November

4 hours

Absa L’Atelier Art 12 finalists

Lifestyle

Absa L’Atelier Art names 12 finalists for its 40th edition

4 hours

Image supplied.

Lifestyle

#HeritageMonth: Sunlight asks South Africans to cook outside their culture this Heritage Month

5 hours

Supplied image: Team Resolute and WRO 2026

Education

Cape Town to host World Robot Olympiad International Final in 2028

1 day

DHL, ITC renew partnership to support women-led SMEs

Logistics & Transport

DHL, ITC renew partnership to support women-led SMEs

7 hours

Gauteng MEC for Roads and Transport, Kedibone Diale-Tlabela | Image source:

Logistics & Transport

Gauteng opens upgraded R568 road linking Bronkhorstspruit to N4

7 hours

Let's do Biz