World PR Day

World PR Day 2026: Trust is PR’s greatest currency in the age of the prosumer

The Golden Age of Strategic PR calls for a new interpretation of value

Yolandi de Wet on why relationships remain PR's greatest asset

Robin Fredericks

BROUGHT TO YOU BY:

More #WPRDAY2026

Subscribe & Follow

Advertise your job vacancies

Jobs

Digital Marketer Cape Town
SEO Strategist Cape Town
Marketing Manager Greenstone Park, Edenvale
Marketing Manager Vaal, Gauteng
Chief Marketing Officer (Growth)-Subscriber Acq & Multi-Platform Johannesburg
Digital Coordinator Pinetown
Intern / Junior Social Media Marketer Cape Town
Growth Marketing Specialist Cape Town
Media Sales Executive Cape Town
Brand Assistant Cape Town

More jobs Submit a job Open account

Secret codes from KFC

Louisville, USA: Kentucky Fried Chicken has created the first-ever documented case of subliminal advertising in the United States to celebrate the launch of its new Buffalo KFC Snacker sandwich.

26 Feb 2006

Consumers can "crack the code" by re-playing the television advertisement frame-by-frame with a digital video recorder or VCR. When screened in slow-motion, an embedded, "secret code" is revealed, along with directions on how to redeem the free offer.

The ad also can be viewed at www.KFC.com, along with directions on how to reveal the secret code. (Not available in SA).

Top stories

Ramaphosa: Toyota's major R10bn Hilux investment can empower SMEs

AutomotiveRamaphosa: Toyota's major R10bn Hilux investment can empower SMEs

Imran Salie 1 day

eMedia has launched Openview Stream, Africa’s first independent Free Ad-Supported Streaming Television (FAST) platform (Image source: © 123rf )

Marketing & MediaeMedia launches Africa’s first independent FAST streaming platform

1 day

Warren Masemola and Prince Grootboom face off in 180. Source: Netflix.

Marketing & MediaNetflix says South Africa is breaking through with the hits

Karabo Ledwaba 1 day

Image credit: Sassa

ESG & Sustainability4 Sassa officials fired following R33m social grants fraud scheme

1 day

Jung Kook for Graff. Source: Graff.

Marketing & MediaGraff leans on BTS star Jung Kook to boost global brand reach

1 day

Promoted

Nominations now open for the 2026 Kfm 94.5 Best of the Cape Awards – Powered by Yoco

Marketing & MediaNominations now open for the 2026 Kfm 94.5 Best of the Cape Awards – Powered by Yoco

Primedia Broadcasting 13 Jul 2026

More news

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Marketing & Media

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

1 day

Isuzu invests R2m in AI, coding and robotics lab for 650 learners

ICT

Isuzu invests R2m in AI, coding and robotics lab for 650 learners

1 day

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Lifestyle

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

MSL Group 13 Jul 2026

Northam Platinum opened the world's deepest raise-bored PGM shaft at the Zondereinde mine. Image supplied.

Energy & Mining

World’s deepest raise-bored PGM shaft opens at Northam’s Zondereinde mine

1 day

South African actor Seputla Sebogodi passes away

Marketing & Media

South African actor Seputla Sebogodi passes away

1 day

We've been measuring football success wrong

Lifestyle

We've been measuring football success wrong

SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

ESG & Sustainability

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 1 day

Formula One driver Carlos Sainz fronts campaigns for L’Oréal Paris, including the Elvive haircare range, as well as the L'Oréal Men Expert skincare and antiperspirant lines. Image credit:

Healthcare

Men’s wellness spending reshapes grooming into a high-growth market

1 day

Image supplied

Retail

Checkers Sixty60 launches Mandela Day food drive with donation matching

1 day

Verified Impact launches free carbon accounting series for SA tourism sector

Tourism & Travel

Verified Impact launches free carbon accounting series for SA tourism sector

1 day

AgriSA, BACSA launch data-driven partnership to combat rural crime

Agriculture

AgriSA, BACSA launch data-driven partnership to combat rural crime

1 day

SA Rooibos heads to space in STEM initiative

Agriculture

SA Rooibos heads to space in STEM initiative

1 day

2026 Hospitality Think Tank shifts focus to AI, geopolitics and climate risks

Tourism & Travel

2026 Hospitality Think Tank shifts focus to AI, geopolitics and climate risks

1 day

Let's do Biz