 Horizon High - PnP Club |
 Twinsavers Display |
 Orchards-Primary Learners |
 Judges |
The initiative - known as the Pick 'n Pay School Club - is designed to empower schools in various areas. 2005 was the first full year of the Club's existence, having made its début mid-2004, and was funded by several companies/brands, including Nedbank, Proudly South African ("PSA"), Nampak, Clearasil and Sunday Times.
The campaign comprised comprehensive support material for educators and other stakeholders within the school community.
Registration was offered to 1 000 schools across South Africa in the LSM 5 to 10 category, although access to the programme elements and participation in the various activities was also available to other schools over the Internet. The programme reached an audience of more than one million learners, their extended families, the community and educators.
Participating schools received comprehensive materials for implementing the recommended activities in each category.
These same schools were encouraged to implement projects in each of the themed categories and to enter these into a national competition.
A panel of independent judges evaluated the entries received, using pertinent judging criteria in each category. Overall emphasis was placed on the knowledge acquired by learners' involvement of the sponsors' brands, and the quality of the entry submitted. After much deliberation, the prize-winners announced by the judges were as follows:
| Category | Project Sponsor | Winning School | Prize |
| Entrepreneurial | Nedbank/PSA Entrepreneurial Project | Leicester Road Primary | 10,000.00 |
| Fundraising | Sunday Times School Newspaper Project | Horizon High | 10,000.00 |
| Fundraising | Clearasil Face of the Future Challenge | Buccleuch Primary | 10,000.00 |
| Fundraising | Twinsavers Forget-Me-Not Mom Challenge | Alipore Road Primary | 10,000.00 |
| Sport & Health | Pick 'n Pay Foodhall Healthy Living Challenge | Casa da Sol | 10,000.00 |
| Environmental | Pick 'n Pay Environmental Project | McBain Charles Primary | 10,000.00 |
| Social | Pick 'n Pay Choice - Making the Right Choice | Karlien Park Primary | 10,000.00 |
| 70,000.00 |
| Category | Project Sponsor | Winning School | Prize |
| Entrepreneurial | Nedbank/PSA Entrepreneurial Project | Boekenhout Primary | 5,000.00 |
| Fundraising | Clearasil Face of the Future Challenge | Laerskool Rustenburg Noord | 5,000.00 |
| Social | Pick 'n Pay Choice - Making the Right Choice | Leicester Road Primary | 5,000.00 |
| Social | Pick 'n Pay Choice - Making the Right Choice | Concordia Laerskool | 5,000.00 |
| 20,000.00 |
| Category | Project Sponsor | Winning School | Prize |
| Entrepreneurial | Nedbank/PSA Entrepreneurial Project | Maryvale College | 1,000.00 |
| Fundraising | Sunday Times School Newspaper Project | Wordsworth High | 1,000.00 |
| Fundraising | Sunday Times School Newspaper Project | Linden High | 1,000.00 |
| Fundraising | Twinsavers Forget-Me-Not Mom Challenge | McBain Charles Primary | 1,000.00 |
| Fundraising | Twinsavers Forget-Me-Not Mom Challenge | Brookedale Primary | 1,000.00 |
| Sport & Health | Pick 'n Pay Foodhall Healthy Living Challenge | Wavecrest Primary | 1,000.00 |
| Environmental | Pick 'n Pay Environmental Project | Casa do Sol | 1,000.00 |
| Environmental | Pick ''n Pay Environmental Project | St. Vincent School for the Deaf | 1,000.00 |
| Social | Pick 'n Pay Choice - Making the Right Choice | Birchleigh High School | 1,000.00 |
| Social | Pick 'n Pay Choice - Making the Right Choice | Siphethu Primary | 1,000.00 |
| 10,000.00 |
Liesl Loubser, CEO of Hot Dogz Incorporated ("HDI") specialists in youth marketing, says: "The quality of entries received has been phenomenal, confirming our belief that appropriate marketing strategies have the capacity to connect brands with their intended youth markets.
"In fact, judging by the overall response to the campaign, we are confident that all partners have contributed meaningfully to education in South Africa while simultaneously building long-term brand relationships with learners and educators."
