News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

SPONSORED BY:

More #YouthMonth

Subscribe & Follow

Advertise your job vacancies
    Search jobs

    Thought leadership: Executive social visibility

    An organisation's key individuals have always been crucial to its fortunes. More recently, a company's social media profile has also become a fundamental determinant of its success.
    Nick Bedford, new business manager, Ogilvy SA
    Nick Bedford, new business manager, Ogilvy SA
    Christophe Chantraine, MD Social Lab, Ogilvy SA
    Christophe Chantraine, MD Social Lab, Ogilvy SA

    However, only recently has it become clear how these two factors – social media and executive leadership – can be strategically combined to drive positioning and corporate messaging. Today, reputations are built on social media, so it’s ironic that many corporate leaders maintain extremely low social-media visibility profiles, or avoid it altogether.

    Executive visibility on social media can be a powerful strategic business tool. At Ogilvy, our Executive visibility in social product is specifically focused on building the social presence and following of key executives. We help them become thought leaders in their industries and help drive leads for the organisation by combining our core competencies in data, media and creative.

    Find out more about Ogilvy’s Executive Social Visibility Product!
    Learn more…


    More news
    Let's do Biz