Searchandise your way to success

However, online merchants are now realizing it takes expert merchandising strategies - and easy execution of those strategies - to keep shoppers engaged, not only to achieve higher conversion rates, but bigger orders as well.

This is accomplished by implementing classic merchandising techniques online - powered by strong site search and navigation technologies to create what we refer to as "searchandising."

Dynamic landing pages can dramatically increase the conversion rate of e-mail marketing campaigns. A promotional e-mail linking to a specific landing page that spotlights a certain brand or model drives shoppers directly to what the marketing manager wants them to purchase.

Read the full article here.