Pick n Pay cuts prices of 500 essential items ahead of Christmas

According to the grocery retailer, its customers have noticed the difference after Pick n Pay announced it would invest R0.5-billion in price cuts for customers, beginning in March when it cut the everyday prices of over 1,300 basic items and put over 1,000 items on special. John Bradshaw, head of marketing at Pick n Pay, says he is encouraged by the response of customers to the March price cuts, which has prompted the company to do more of the same.

“Our customers have told us they have noticed our promotions and our prices getting better. When we asked them where we can do even better on prices, they told us they need that extra bit of help on fresh goods, and in particular, on meat, bakery, and fruit and veg.”

The new range of price cuts targets fresh produce like potatoes, avos, bananas, apples and in-store bread and soft rolls, along with special deals on health and beauty products.