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Join in setting media measurement best practice
The PRISA media measurement debate hosted in association with Bizcommunity.com on 7 July is aimed at establishing industry-wide benchmarks. Invited panellists and audience members include representatives from some of South Africa's top PR companies and PRISA and non-PRISA members are urged to attend to ensure equitable representation.
PRISA (Public Relations Institute of Southern Africa - the Institute for Public Relations and Communication Management), held a debate on media measurement in May with members to start the conversation on this unresolved issue.
Bizcommunity.com Editor Louise Marsland will chair a panel made up of invited high profile media, tracking, client and PR agency heads, including members and non-members of PRISA, industry stalwarts and newer-kids-on-the-block. The aim is to have the entire industry represented, as much as is possible and ensure quality conversations.
In the age of information, media measurement is often the last element to be taken into account, when in truth, it should be first. A vital aspect to all projects includes money spend and information reach. In the communication arena, measuring a publicity programme is so important and yet many companies don't even bother to measure their communication programmes.
Any PR practitioner in the industry interested in attending is welcome. The breakfast forum is R100 a head: 8am - 10.30am with breakfast and a prize draw. Venue: FCB Redline Auditorium, 15 Fredman Drive, Sandton. RSVPs to: who will send through a booking form. Seating is limited so book now and be part of an industry revolution!
