What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Army spends R500 000 on image campaign
The SA National Defence Force has spent R500 000 on a three-month publicity campaign aimed at assuring society of its vigilance.
"It is part of our ongoing awareness programme to inform people that the SANDF is there to serve them 24 hours a day, seven days a week," said SANDF spokesperson Lieutenant-Colonel Louis Kirstein of the newspaper campaign that came to an end this week.
To illustrate the theme of 24-hour long alertness one advert shows a soldier with rifle at ready and a clock in the foreground. The caption reads "because the world can change in a second". Another ad carries "amaSANDF promotes peace on our continent". Both ads end with the pay-off line "The Department of Defence -- safeguarding South Africa for a better life for all".
When asked about the need for such an expense, Kirstein said that the money was set aside months previously from the SANDF's communication budget specifically for a one-off campaign.
