All the Sabre Awards Africa 2023 winners & finalists

Source: © Provoke Media Provoke Media The 2023 Africa Sabre Awards finalists and winners have been announced

The Awards, which recognise superior achievement in branding, reputation, and engagement, will be announced at the Africa Sabre award ceremony on 18 May as part of the 2023 African Public Relations Conference in Lusaka, Zambia. The campaigns were evaluated by a jury of industry leaders.

Finalists: Platinum Sabre Award for Best in Show

• Be You Period — Lil-Lets with Retroviral
  
• Mercy Ships Africa Celebrations — Mercy Ships with APO Group
  
• Vodacom Africa.Connected - Working together towards an inclusive, digital future — Vodacom with WE Communications
  
• Keep Walking Africa Top 30 — Johnnie Walker and Trace with Celebrity Services Africa, Omnicom Media Group, Publicis Groupe
  
• Reimagining Mental Health — Investec Life with Razor PR / M&C Saatchi Group SA

Winners: Diamond Sabre Awards

• CEO of the year
  Winner: Project Phoenix- B.O.S 2.0 — Lagos State Government with Chain Reactions AfricaCertificate of Excellence: CEO of the Year — MTN Nigeria
• Company of the year
  Winner: Doing good is good for business — Shoprite
  Certificate of Excellence: Airtel Touching Lives — Airtel Nigeria with CMC Connect
  Certificate of Excellence: Company of the Year — MTN Nigeria

Retroviral crowned Africa's PR Agency of the Year at the 2023 EMEA Sabre Awards
Danette Breitenbach  24 Mar 2023
• The Sabre Award for Superior Achievement in Brand-Building
  Winner: Be You Period — Lil-Lets with Retroviral
  Certificate of Excellence: Black Panther: Wakanda Forever — Disney
  Certificate of Excellence: Purpose driven comms to establish leadership — BetKing Nigeria with LSF PR
• The Sabre Award for Superior Achievement in Reputation Management
  Winner: School Feeding Program — Lake Turkana Wind Power with Hill+Knowlton East Africa Limited
  Certificate of Excellence: 500 Tonnes Light — Anglo American with Razor PR / M&C Saatchi Group SA
  Certificate of Excellence: Ford Next-Gen Ranger pre-launch campaign — Ford South Africa with Meropa Communications
  Certificate of Excellence: Honeywell Group — Honeywell Group Limited
  Certificate of Excellence: Shikisha Form na Senator — Kenya Breweries with Inter Management Group (IMG) Kenya
• The Sabre Award for Superior Achievement in Research and Planning
  Winner: Sixty60 Swindler — Checkers Sixty60 with Retroviral
  Certificate of Excellence: Election Preparedness Campaign — Communication Authority of Kenya with Hill+Knowlton East Africa Limited
  Certificate of Excellence: Nigeria Market Sentiment and Study Motivations Report — University of Sussex, Brighton, United Kingdom with Vive Africa
  Certificate of Excellence: RE Series — Nestle with Weber Shandwick Africa
  Certificate of Excellence: The Dive In Festival for Diversity & Inclusion in Insurance — Aon with Gong Communications & Phyllion
• The Sabre Award for Superior Achievement in Measurement and Evaluation
  Winner: Reinvigorating a corporate narrative to drive investor engagement — Octodec Investments Limited with Instinctif Partners Africa
  Certificate of Excellence: Africa Banks on IBM — IBM with Weber Shandwick
  Certificate of Excellence: Cheers to Our Next 100! — East African Breweries Limited (EABL) with Inter Management Group (IMG) Kenya

Geographic

• Northern Africa
  Winner: Africa’s Business Heroes — Jack Ma Foundation with APO Group
  Certificate of Excellence: Canon R-Tour — Canon with APO Group
• Western Africa
  Winner: Mercy Ships Africa Celebrations — Mercy Ships with APO Group
  Certificate of Excellence: H.Insured: All About Insurance. A down to earth thought leadership series by Hollard — Hollard Ghana with Hollard Ghana (Hollard Insurance & Hollard Life)
  Certificate of Excellence: Heineken UCL Trophy Tour — Nigerian Breweries/Heineken
  Certificate of Excellence: Maltina Teacher of the Year — Nigerian Breweries with Integrated Indigo Limited
  Certificate of Excellence: Nigerian Ladies in PR — MacArthur Foundation, Kogi Government with Image Merchants Promotion Limited
• Eastern Africa
  Winner: School Feeding Program — Lake Turkana Wind Power with Hill+Knowlton East Africa Limited
  Certificate of Excellence: KQ Sustainable Flight Challenge — Kenya Airways
  Certificate of Excellence: RGB: Boutey - Retourne, Nou Repran Li — Phoenix Beverages Group with Zethical (Mauritius)
• Central Africa
  Winner: #Savinglivesandlivelihoods — Mastercard Foundation with Engage BCW, Kenya
  Certificate of Excellence: Glide Webisodes Campaign: "Building Awareness to End Diseases of Poverty" — Glide with Gong Communications
• Southern Africa
  Winner: Nando's Bright Sides — Nando's with Eclipse Communications
  Certificate of Excellence: #YesWeKann — Terra and Alteo with Blast BCW
  Certificate of Excellence: Doing good is good for business — Shoprite with KAMuses
  Certificate of Excellence: Repurpose The Surplus — Food Forward South Africa with Ogilvy South Africa
  Certificate of Excellence: The More Than Water Campaign — Coca-Cola Bottling South Africa with Ogilvy South Africa

Practice areas

• Business-To-Business Marketing
  Winner: Launch of Profitroom into South Africa — Profitroom with Tribeca Public Relations
  Certificate of Excellence: B2B campaign to empower distributors — Flour Mills Nigeria
  Certificate of Excellence: Kerry Taste Manufacturing Facility Launch in Hammarsdale — Kerry with FleishmanHillard
• Cause-Related Marketing
  Winner: RGB: Boutey - Retourne, Nou Repran Li — Phoenix Beverages Group with Zethical (Mauritius)
  Certificate of Excellence: Grand-Pa Spaza Academy — GrandPa with MSL
  Certificate of Excellence: Innovating a way out the climate crisis — Microsoft Middle East & Africa with WE Communications South Africa

• Corporate Image
  Winner: 500 Tonnes Light — Anglo American with Razor PR / M&C Saatchi Group SA
  Certificate of Excellence: Momentum — Cellulant with Chain Reactions Africa
  Certificate of Excellence: More than Golf — Absa Bank Kenya with Apex Porter Novelli
  Certificate of Excellence: MTN 5G — MTN Nigeria
  Certificate of Excellence: Tasting Notes: A Story of Sound and Wine — Nedbank with Levergy
• Corporate Social Responsibility
  Winner: Africa’s Business Heroes — Jack Ma Foundation with APO Group
  Certificate of Excellence: 9mobile Health Talk Series — 9mobile with Chenist Communications
  Certificate of Excellence: MTN Y’ellopreneur - Empowering Female Entrepreneurs — MTN Nigeria
• Crisis/Issues Management
  Winner: #YesWeKann — Terra and Alteo with Blast BCW
  Certificate of Excellence: KQ Industrial Action — Kenya Airways with Edelman Africa - Kenya
  Certificate of Excellence: Mumias Sugar Company Revival — Mumias Sugar Company Limted with P&L Consulting Limited
• Digital Campaign
  Winner: Sixty60 Swindler — Checkers Sixty60 with Retroviral
  Certificate of Excellence: #Jambojetrewards — Jambojet with Engage BCW Kenya
  Certificate of Excellence: Women ruling tech: Showcasing the leading role of female innovators — atingi with Instinctif Partners Africa
• Employee Communications
  Winner: Nigerian Ladies in PR — MacArthur Foundation, Kogi Government with Image Merchants Promotion Limited
  Certificate of Excellence: Connecting Education Leaders Across Africa in the Metaverse – a new benchmark for employee engagement to instigate change and innovation. — Honoris United Universities
  Certificate of Excellence: Organisation Culture Transformation — Flour Mills of Nigeria with BHM
• Financial Communications
  Winner: Mumias Sugar Company Revival — Mumias Sugar Company Limted with P&L Consulting Limited
  Certificate of Excellence: Believe Different | AfrAsia Bank Mauritius Open 2022 — AfrAsia Bank with Contentify and Pixel Render
  Certificate of Excellence: The headline that became a campaign — Shoprite
• Integrated Marketing
  Winner: Be You Period — Lil-Lets with Retroviral
  Certificate of Excellence: Big Brother Naija Season 7 — Multichoice Nigeria
  Certificate of Excellence: Coca Cola No Sugar Launch — Coca Cola Indian Ocean Islands with Zethical (Mauritius) with Coca Cola Indian Ocean Islands Marketing Team
  Certificate of Excellence: Putting Mezuzah Security Services on the map — Mezuzah Security Services with Instinctif Partners Africa
  Certificate of Excellence: Rick & Morty #WORMAGEDDON — Warner Bros. Discovery with BCW Africa
• Marketing to Consumers (New Product)
  Winner: Qashqai Launch for Nissan — Nissan with Edelman Africa - South Africa
  Certificates of Excellence: Curl expression by LPP — L'oreal Professionel Paris with LSF PR
  Certificate of Excellence: Mac X Tiwa Campaign in Kenya — Mac Cosmetics with African Elite Group
• Marketing to Consumers (Existing Product)
  Winner: The power of a storyline to highlight existing products — Shoprite with KAMuses
  Certificate of Excellence: Star Radler Relaunch — Nigerian Breweries
  Certificate of Excellence: The NaijaHighlandah Challenge #TNH — William Lawson’s with Chain Reactions Africa
• Media Relations
  Winner: Anything For The Taste — KFC with Ogilvy South Africa
  Certificate of Excellence: Adams & Adams Media Relations - Making it real — Adams & Adams with WE Communications
  Certificate of Excellence: Airtel Africa’s The Voice Launch — Airtel Africa with Hudson Sandler
  Certificate of Excellence: HMD Global Differentiated Media Relations — HMD Global, home of Nokia phones with FleishmanHillard
  Certificate of Excellence: The US Africa Leaders Summit - A New Narrative On Investing In Africa — Prosper Africa with Edelman Africa - South Africa
• Public Affairs/Government Relations
  Winner: Bridging the digital chasm in Africa — Vodacom with WE Communications South Africa
  Certificate of Excellence: Connecting the unconnected — ITU with LSF PRCertificate of Excellence: On Social Media Code of Practice — NITDA with Image Merchants Promotion Limited
• Public Education
  Winner: Repurpose The Surplus — Food Forward South Africa with Ogilvy South Africa
  Certificates of Excellence: 2022 World Public Relations Day — BHM
  Certificate of Excellence: HP Education — HP with Edelman Africa - South Africa
• Social Media Campaign
  Winner: #FerToBooster — Business Mauritius with Blast BCW
  Certificate of Excellence: #Fairmontmoments — Fairmont The Norfolk with Engage BCW, Kenya
  Certificate of Excellence: Desperados collectives — Nigerian Breweries/li>

• Special Event/Sponsorship
  Winner: Creators Day — Meta with Clockwork
  Certificate of Excellence: Cheers to the Next 100! — East African Breweries Limited (EABL) with Inter Management Group (IMG) Kenya
  Certificate of Excellence: MTN Football — MTN Nigeria

Industry sectors

• Associations
  Winner: Basketball Africa League Season 2 — Basketball Africa League with APO Group

• Consumer Products/Services
  Winner: Keep Walking Africa Top 30 — Johnnie Walker and Trace with Celebrity Services Africa, Omnicom Media Group, Publicis Groupe
  Certificate of Excellence: Coca Cola Fifa World Cup Trophy Tour — Coca Cola with Ogilvy Africa
  Certificate of Excellence: Love What You Do — Sweet-Orr & Lybro (Pty) Ltd with Eclipse Communications
• Fashion & Beauty
  Winner: Pantene Superfoods — P&G with MSL
  Certificate of Excellence: Dove Care Conversations — Dome Men Care with Edelman Africa - South Africa
  Certificate of Excellence: Lancôme SSA Influencer Content Creation Trip — Lancome with Redrick Public Relations Limited
• Financial & Professional Services
  Winner: Reimagining Mental Health — Investec Life with Razor PR / M&C Saatchi Group SA
  Certificate of Excellence: A better way to understand travel risk — Bryte Insurance with Instinctif Partners Africa
  Certificate of Excellence: Bringing Colour to Children’s Hearts. Hollard Ghana’s Story of Community Impact — Hollard Ghana with Hollard Ghana (Hollard Insurance & Hollard Life)
  Certificate of Excellence: Standard Chartered Nairobi Marathon — Standard Chartered with Hill Knowlton East Africa Limited
  Certificate of Excellence: UNBXD — Standard Bank with Clockwork
• Food & Beverage
  Winner: The More Than Water Campaign — Coca-Cola Bottling South Africa with Ogilvy South Africa
  Certificate of Excellence: Anything For The Taste — KFC with Ogilvy South Africa
  Certificate of Excellence: The Next Highlander (Nigeria) — Bacardi William Lawson with Edelman Africa - South Africa
• Healthcare
  Winner: Everyone is Welcome — KENA Health with Razor PR / M&C Saatchi Group SA
  Certificate of Excellence: Giving Nursing a Credible Voice — Life Healthcare Group with Ogilvy South Africa
• Industrial/Manufacturing
  Winner: Maltina Teacher of the Year — Nigerian Breweries with Integrated Indigo Limited
  Certificate of Excellence: Common External Tariff on Clinker — Bamburi Cement PLC with P&L Consulting Limited
  Certificate of Excellence: Showcasing a successful investment on the national stage — Metair Investments Limited with Instinctif Partners Africa
• Media, Arts & Entertainment
  Winner: Rick & Morty #WORMAGEDDON — Warner Bros. Discovery with BCW Africa
  Certificate of Excellence: Rolling out the virtual red carpet — NFVF – SAFTAS 16th Annual South African Film and Television Awards with Instinctif Partners Africa
  Certificate of Excellence: Trop NG Watch Party — Prime Video with Redrick Public Relations Limited
• Mining and Extractive Industries
  Winner: Common External Tariff on Clinker — Bamburi Cement with P&L Consulting Limited
  Certificate of Excellence: #DontDropTheBall — Total Energies with Edelman Africa - South Africa
  Certificate of Excellence: Demanding Africa’s Right to Energy Sovereignty — Africa Oil Week with Ogilvy South Africa
• Not for Profit/Charities
  Winner: Mercy Ships Africa Celebrations — Mercy Ships with APO Group
  Certificate of Excellence: #Savinglivesandlivelihoods — Mastercard Foundation with Engage BCW, Kenya
  Certificate of Excellence: Speak Up Campaign — TEARS Foundation with FleishmanHillard
• Public Sector/Government
  Winner: KQ Industrial Action — Kenya Airways with Edelman Africa - Kenya
  Certificate of Excellence: Election Preparedness Campaign — Communication Authority of Kenya with Hill+Knowlton East Africa Limited
  Certificate of Excellence: Tackling Fuel Scarcity in Ember Months — Department of State Services DSS with Image Merchants Promotion Limited
• Technology
  Winner: Vodacom Africa.Connected - Working together towards an inclusive, digital future — Vodacom with WE Communications
  Certificate of Excellence: 9mobile Future CEO Initiative — 9mobile
  Certificate of Excellence: HMD Global Nokia T20 Tablet Launch — HMD Global, home of Nokia phones with FleishmanHillard
• Travel & Leisure
  Winner: Gimme Summer That Sho't Left — South African Tourism with MSL
  Certificate of Excellence: Joy from Africa to the World — V&A Waterfront with The Friday Street Club
  Certificate of Excellence: Reimagine Thailand — Tourism Authority of Thailand with MSL