Retroviral | Bizcommunity

Retroviral | Bizcommunity

News

AutoTrader's latest campaign is based on insights on what South Africans do in their cars (Image supplied)

Advertising

#BehindtheCampaign AutoTrader’s snacks, chats and rock n' roll

1 day

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’ (Image supplied)

Digital

How brands can (successfully) trendjack with these 5 tips

Leigh Crymble 18 Aug 2025

The IAB SA 2025 Bookmarks Awards winners have been announced, with Ogilvy named Best Digital Agency of 2025 (Image supplied)

IAB Bookmarks Awards

Ogilvy and KFC take the double in the IAB Bookmark Awards

15 Aug 2025

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

OOH

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

6 Aug 2025

It's International Friendship Day and Castle Lager Shows us how the Springboks are truly made, with Springbok Rugby World Cup winners Damian Willemse, Cheslin Kolbe, Ox Nche and their real-life 'ride or dies' (Image supplied)

Marketing

Castle Lager's It's How We're Made shows Springbok friendships

30 Jul 2025

South African agency, Retroviral has won silver for small international Agency, from international publication AdAge (Image supplied)

PR & Communications

Retroviral wins silver in AdAge international awards

Danette Breitenbach 28 Jul 2025

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

World PR Day

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

Issued by Retroviral 25 Jul 2025

Image credit: NIAID.

Food, Water & Energy Security

ARV residues in water pose no risk of HIV transmission

21 Jul 2025

Image credit: Anna Shvets on Pexels

Food, Water & Energy Security

NWU finds ARVs in SA water sources, sparking govt probe

17 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

On Heritage Day, 24 September, Castle Lager and Big Save will host the World’s Biggest Braai. The campaign for the event launched recently at a humble bus stop in Soweto with a billboard with a built-in braai, the “Grillboard” (Image supplied)

OOH

Castle Lager's Grillboard invitation to the World’s biggest braai

24 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Steers used facial recognition software and created a selfie booth with a difference: “The Cheesier the Smile, the Cheesier the Reward” (Image supplied)

Advertising

AI isn't the enemy, your lack of progress is, now say cheese

Mike Sharman 9 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: © Provoke Media Provoke Media has named the 10 Best Agencies in Africa, with Retroviral and the South African operation of global public relations agency We. Communications named PRovoke Media’s African Agencies of the Year for 2025

PR & Communications

Provoke Media names Africa's 10 best agencies and leading campaigns

20 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

#OrchidsandOnions

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

Brendan Seery 12 May 2025

Source: © Retroviral The Sabre Awards Africa finalists have been announced, with Retroviral and Ogilvy each with seven finalists. Pictured: One of the finalists campaigns, The Eric Cantona Stunt for Showmax by T+W, Retroviral and Grid

PR & Communications

SA's PR agencies show their excellence in Sabre Awards Africa 2025 finalists list

22 Apr 2025

Advertising

#Behindthe Campaign: Lil-Lets Cycle Breakers campaign

7 Apr 2025

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Marketing

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Brendan Seery 7 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025

South African creativity shines in 2025 SABRE Awards shortlist

Marketing

South African creativity shines in 2025 SABRE Awards shortlist

5 Mar 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Image supplied.

IAB Bookmarks Awards

IAB SA launches Bookmark Awards Masterclasses

21 Feb 2025

Artificial Intelligence

Meta’s AI transparency effort introduces ad content labels

Karabo Ledwaba 6 Feb 2025

Retroviral has launched the Retroviral Ai Lab, offering generative AI, GPT development and TikTok engagement capabilities (Image supplied)

Artificial Intelligence

Retroviral and by COB's collaboration launches the 'Retroviral Ai Lab'

6 Feb 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

#OrchidsandOnions: How AutoTrader’s humour-driven ads are shaking up car marketing

#OrchidsandOnions

#OrchidsandOnions: How AutoTrader’s humour-driven ads are shaking up car marketing

Brendan Seery 21 Jan 2025

IAB South Africa announces 2025 Bookmark Awards season and new jury president

IAB Bookmarks Awards

IAB South Africa announces 2025 Bookmark Awards season and new jury president

Issued by IAB South Africa 9 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

Promise won the coveted Prestigious Umpetha trophy for The Vluit Project campaign, developed for AfriSam (Image supplied)

Advertising

All the 2024 Pendoring winners: Promise’s Vluit Project wins Pendoring Umpetha

25 Nov 2024

Source: © 123rf The AdFocus Student Awards' finalists for 2024 have been announced

Advertising

AdFocus Awards 2024 Student finalists announced

18 Nov 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Source: © Bizcommunity The 2023 AdFcous Awards winners. The finalists for 2024 have been announced and the winners will be announced on 27 November

Advertising

Creative giants TBWA and Ogilvy headline AdFocus Awards 2024 finalists

24 Oct 2024

SA Entrepreneur of the Year Awards: Marketing masterminds make the cut

Awards

SA Entrepreneur of the Year Awards: Marketing masterminds make the cut

21 Oct 2024

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Advertising

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Brendan Seery 21 Oct 2024

(Image supplied) Ackermans uses AI - Ackermans Intelligence - and toddlers to bring its new campaign life

Advertising

AI and toddlers bring Ackermans' new Baby of the Year competition campaign to life

16 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Loeries Creative Week

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

Mike Sharman, chief creative officer and founder of Retroviral (Image supplied)

IMC Conference

#NedbankIMC2024: Mike Sharman - "Are you not entertained?"

Danette Breitenbach 3 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

Advertising

Donovan Goliath Elf on the Shelf x Kreepy Krauly spoof hits 1m views

26 Sep 2024

Prisa's 2024 Prism Award winners unveiled in Cape Town

PR & Communications

Prisa's 2024 Prism Award winners unveiled in Cape Town

22 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

#OrchidsandOnions

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

Brendan Seery 26 Aug 2024

Streaming platform Showmax launched its Premier League mobile subscription with a surprising marketing stunt starring Eric Cantona. Image supplied

Advertising

Fans love Showmax's Premier League launch marketing stunt with Eric Cantona

21 Aug 2024

The best of marketing: 2024 Effie Awards finalists announced

Marketing

The best of marketing: 2024 Effie Awards finalists announced

Issued by Association for Communication and Advertising 15 Aug 2024

Image supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything

Advertising

#BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom great

Danette Breitenbach 8 Aug 2024

Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports

Advertising

#Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris

25 Jul 2024