Razor | Bizcommunity

Razor | Bizcommunity

News

Naked’s new four-part campaign interrupts the glossy world of advertising with the messy moments when you need insurance (Image supplied)

Advertising

#BehindtheCampaign | Naked spoofs advertising’s perfect world

2 days

Image supplied.

Aesthetic Medicine

SA-Korean duo behind Bephor is giving K-beauty hair care Mzansi flair

Maroefah Smith 17 Sep 2026

Sixty60 upgrades Pixie as AI becomes central to grocery shopping

Technology

Sixty60 upgrades Pixie as AI becomes central to grocery shopping

13 Aug 2026

Sharleen James is the managing director at Razor PR. Source: Supplied.

PR & Communications

Sharleen James | Why credibility is a C-Suite issue

Sharleen James 18 Jun 2026

The 2026 Product of the Year winners announced as voted by South African consumers

Retailers

The 2026 Product of the Year winners announced as voted by South African consumers

Issued by Product of the Year South Africa 3 Jun 2026

The Provoke Media Sabre Awards 2026 EMEA winners have been revealed (Source: @ Provoke Media )

PR & Communications

2026 Sabre Awards EMEA winners: Clockwork, KFC take top honours

25 May 2026

Source: Pexels.

Infrastructure & Utilities

Beitbridge fence ruling exposes procurement failures

5 May 2026

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

PR & Communications

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

22 Apr 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

PR & Communications

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

The 2026 Africa SABRE Awards took place on March 17 at The Venue Melrose Arch in South Africa (Image source: © Provoke Media )

PR & Communications

All the 2026 Africa Sabre Awards winners

18 Mar 2026

SA's retail and logistics sector lose billions due to inaccurate location data

Retail Services

SA's retail and logistics sector lose billions due to inaccurate location data

17 Mar 2026

Shipping

Why affordable logistics could be the difference between SME survival and closure

Issued by Fastway Couriers 28 Oct 2025

Source: Euan Massey, director at MDA Attorneys.

Construction & Engineering

Payment delays: the existential threat to South Africa's construction industry

10 Mar 2026

Dustin Chick will be awarded two Outstanding Individual Achievement awards while Provoke Media’s top African PR agencies for 2025 are Retroviral and the South African operation of global public relations agency We. Communications (Image @ Provoke Media

PR & Communications

SA PR specialist awarded Sabre; 2 African agencies receive top award

9 Mar 2026

Ima Peter has been appointed deputy managing director of the PR and Communications agency, Razor PR, effective 1 February 2026 (Image supplied)

PR & Communications

Razor PR appoints deputy managing director

3 Mar 2026

Laughter, love, and fear unfold in February's new film releases

Film

Laughter, love, and fear unfold in February's new film releases

Daniel Dercksen 2 Feb 2026

Dustin Chick has been appointed communications director of Ford Motor Company in South Africa, effective 1 March (Image supplied)

PR & Communications

EXCLUSIVE: Dustin Chick to lead Ford South Africa communications

2 Feb 2026

You behave yourself into the reputation you have or want, you don’t communicate yourself there, writes Razor PR CEO Dustin Chick (Image source: © Affinity Health )

PR & Communications

Exclusive: Discovery goes full Jerry Maguire as it tells members to “show them the money”

Dustin Chick, Issued by The Up&Up Group 6 Jan 2026

The Public Relations and Communications Association (PRCA) announced the induction of 11 new Fellows, including South African Dustin Chick, partner & chief executive: Razor Public Relations (The Up&Up Group) (Image supplied)

PR & Communications

South African one of the PRCA's new Fellows

11 Dec 2025

Standing strong together: Why protecting your workers matters more than ever

Construction & Engineering

Standing strong together: Why protecting your workers matters more than ever

Issued by Simply Financial Services 9 Dec 2025

All the FM AdFocus Awards winners (Image Danette Breitenbach © Bizcommunity)

Advertising

All the FM AdFocus Awards 2025 winners: Ogilvy leads the pack

26 Nov 2025

When a global powerhouse like the BBC ends up apologising for a “misleading edit” of Donald Trump’s speech - a move that’s now sparked resignations and a potential $1bn lawsuit - it shakes more than their newsroom. It shakes faith in journalism itself (Image supplied)

Media Freedom

The BBC-Trump saga: Questioning integrity in journalism and PR

Hayley Hillary 13 Nov 2025

Source: © 123rf The No-Nonsense Guide to Getting Cited by AI is a white paper that introduces a comprehensive framework for adapting content strategies to AI assistants

Artificial Intelligence

How to stop being invisible to AI assistants

12 Nov 2025

Source: K. Kendall via | A textile factory in Lesotho.

Logistics & Transport

Africa’s trade deal with the US was left in limbo: What exporters can do about it

Bedassa Tadesse 5 Nov 2025

(Image source: © Provoke Media Ogilvy, Clockwork and Razor PR represented SA in the Sabre Global Awards Top 40 campaigns

PR & Communications

Ogilvy, Clockwork and Razor PR's campaigns ranked in global awards

5 Nov 2025

The Financial Mail AdFocus Awards shortlist is out (Image supplied)

Marketing & Media

The Financial Mail AdFocus Awards 2025 shortlist is out!

4 Nov 2025

FNB has appointed strategic communications agency Razor PR as its partner to redefine its communication strategy for the future (Image supplied)

Marketing

FNB appoints Razor PR to lead communications strategy

Issued by The Up&Up Group 3 Nov 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Razor PR, Tribeca and Dialogue were all awarded at the recent PCRA Platinum Awards

PR & Communications

SA PR agencies show world-class excellence at global awards

6 Oct 2025

Source: © Provoke Media Three SA agencies have been named in the 40 best campaigns for the 2025 Global Sabre Awards

PR & Communications

SA PR agencies named in 40 best campaigns for the 2025 Global Sabre Awards

1 Oct 2025

Die Fledermaus lights up The Baxter with wit and glamour

Theatre

Die Fledermaus lights up The Baxter with wit and glamour

18 Sep 2025

Source: © 123rf Dustin Chick, chief executive at Razor Public Relations South Africa says clickbait should be keeping those of us responsible for managing organisational reputation wide awake at night. More importantly, we should be doing something about it – now

PR & Communications

EXCLUSIVE | Razor's Dustin Chick: When headlines lie, trust dies. Why clickbait is PR’s next big battleground

Dustin Chick 12 Sep 2025

uShaka Ilembe's blueprint: Timeless PR strategy rooted in ubuntu

PR & Communications

uShaka Ilembe's blueprint: Timeless PR strategy rooted in ubuntu

Vista Kalipa, Issued by OnPoint PR 11 Sep 2025

Cardi B asks if she is the drama. Source: Cardi B.

Marketing

Cardi B turns viral legal trial moments into album campaign

Karabo Ledwaba 4 Sep 2025

IP Law

Will 'Cold' Palmer's shivering celebration become a worldwide trade mark?

Peter Mercuur 21 Aug 2025

Media

Life Healthcare appoints 2Stories as integrated communications partner

13 Aug 2025

(L to r: )Deborah Whitlock, marketing director at The Up&Up Group, Sharleen James, MD at Razor, Uyanda Manana, head of account management at Levergy and Lindsey Rayner, MD at Levergy (Images supplied, image composite by Lesley Svenson ©Bizcommunity)

Women's Month

#WomensMonth: The Up&Up Group's female leadership on women's issues in advertising

Issued by The Up&Up Group 8 Aug 2025

ACA welcomes new board and leadership team for 2025/26

Advertising

ACA welcomes new board and leadership team for 2025/26

Issued by Association for Communication and Advertising 22 Jul 2025

Razor co-founder and CEO, Dustin Chick is joined in the leadership team by (l to r) Ima Peter, head of corporate, Wynand Coetzer - head of strategy (including its data offering), Sharleen James - managing director, Chris Lazley - executive creative director (Image by Lesley Svenson @ Bizcommunity)

World PR Day

#WPRD2025 | Razor PR's Dustin Chick: PR promotes and protects brands and reputation

Danette Breitenbach, Issued by The Up&Up Group 17 Jul 2025

Record entries drive expansion of 2025 Effie Awards South Africa jury

Advertising

Record entries drive expansion of 2025 Effie Awards South Africa jury

Issued by Association for Communication and Advertising 15 Jul 2025

#BehindtheCampaign: The Street Store’s Sustainable Disclaimer to fast fashion

Advertising

#BehindtheCampaign: The Street Store’s Sustainable Disclaimer to fast fashion

9 Jul 2025

The 2025 Financial Mail (FM) AdFocus Awards opened on 12 June and will close on 15 August (Image supplied)

Marketing & Media

2025 Financial Mail AdFocus Awards open with Creative Capital theme

19 Jun 2025

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings

Cannes Lions

#CannesLions2025: Joe Public adds two more shortlistings

Danette Breitenbach 17 Jun 2025

Joe Public has been awarded a Silver and two Bronze Lions

Cannes Lions

#Cannes2025: Joe Public delivers SA's first metal

Danette Breitenbach 16 Jun 2025

$TBWA\Hunt\Lascaris and Razor PR, M&C Saatchi Abel have been named in the Engagement Lions announced Sunday, 15 June 2025$

Cannes Lions

#Cannes2025: TBWA\Hunt\Lascaris and Razor PR feature in Engagement Lions shortlists

Danette Breitenbach 15 Jun 2025

Source: © Provoke Media Provoke Media has named the 10 Best Agencies in Africa, with Retroviral and the South African operation of global public relations agency We. Communications named PRovoke Media’s African Agencies of the Year for 2025

PR & Communications

Provoke Media names Africa's 10 best agencies and leading campaigns

20 May 2025

M&C Saatchi Abel's Bulletproof Park campaign for Gun Free SA is a story about a “fake idea” that led to real change (Image supplied)

Marketing

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

13 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

Source: © Retroviral The Sabre Awards Africa finalists have been announced, with Retroviral and Ogilvy each with seven finalists. Pictured: One of the finalists campaigns, The Eric Cantona Stunt for Showmax by T+W, Retroviral and Grid

PR & Communications

SA's PR agencies show their excellence in Sabre Awards Africa 2025 finalists list

22 Apr 2025

PR & Communications

Exclusive: Razor PR's Wynand Coetzer - 3 Lessons in measuring the impact of communications

Wynand Coetzer, Issued by The Up&Up Group 15 Apr 2025