Cheery outlook for holiday e-shopping season

Online retail sales for this holiday season are expected to increase by 20% over sales from the 2006 season, surpassing US$39 billion, according to JupiterResearch's US Online Retail Holiday Forecast for 2007.

This growth will be driven not only by veteran online shoppers - who are projected to increase their holiday spending by 13% to an average of $314 per person - but also by first-timers. As a category, new online buyers are expected to increase more than 6% this year, compared with the number of e-commerce newbies in 2006.

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