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Brands with a privacy-first culture tend to be governed by ethics [report]

A new CMO report points to the growing need for customer trust to influence every corporate decision and customer engagement across every digital and physical channel. It calls for marketing, IT, legal and operations to adopt a privacy-first culture...

12 hours ago

How SA's online stores can manage the 'deadweight loss of Christmas'
How SA's online stores can manage the 'deadweight loss of Christmas'

By the opening decades of the 21st century, businesses had adopted e-commerce stores, online advertising, and more recently, mobile applications.

By Dr Thabang Mofokeng 6 Dec 2019

35% growth in Black Friday online sales points to prepared shoppers, industry resilience
35% growth in Black Friday online sales points to prepared shoppers, industry resilience

Black Friday online trading volumes spiked by 400% on 29 November, compared to an average trading day...

4 Dec 2019

The impact of Black Friday on December 2019 retail sales
The impact of Black Friday on December 2019 retail sales

During the last four years there were a lot of speculations regarding the real impact of Black Friday shopping on especially December trade.

By Dirk Prinsloo 28 Nov 2019

Blockchain, driven by IoT, can save food industry $31bn by 2024
Blockchain, driven by IoT, can save food industry $31bn by 2024

According to a new study by Juniper Research, blockchain will enable $31 billion in food fraud savings globally by 2024 by immutably tracking food across the supply chain...

28 Nov 2019

Meltwater reviews SA social media sentiment towards Black Friday
Meltwater reviews SA social media sentiment towards Black Friday

It's Black Friday week, and while savings have been sprinkled throughout this week, Friday, 29 November is the grand finale...

26 Nov 2019

Nearly R4k avg. spend predicted during Black Friday, Cyber Monday in SA
Nearly R4k avg. spend predicted during Black Friday, Cyber Monday in SA

South African consumers are planning to spend 36% more this year than in 2018 during the Black Friday/Cyber Monday sales...

21 Nov 2019

Private label now commands R54bn in annual sales in SA
Private label now commands R54bn in annual sales in SA

Private label has carved out a strong and distinct space in the South African retail landscape, proof of which is the category's R54 billion in sales in 2019...

21 Nov 2019

Annual digital commerce spend to climb to $19tn by 2024
Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research reveals that global spending on digital commerce will reach $18.7 trillion by 2024, up from $11.2 trillion in 2019...

20 Nov 2019

Millennial, Gen X shoppers abandon in-store purchases to go online
Millennial, Gen X shoppers abandon in-store purchases to go online

Seventy-five percent of millennials abandon in-store purchases, led by out-of-stocks...

19 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media
Activate shopper senses and grow in-store sales - Mood Media

Sensory marketing has positive emotional, cognitive and behavioral impacts on shoppers in-store, notes a new behavioural study...

13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

SA's best loyalty programmes for 2019
SA's best loyalty programmes for 2019

The winners of the 2019 South African Loyalty Awards were announced in Cape Town this week...

1 Nov 2019

Corporations misused evidence to manipulate health policy. Shutterstock
How business misrepresented evidence: the South African sugar tax story

In a study on the political activities of the soft drinks industry in the lead up to South Africa introducing a sugar tax, we outlined the complex and systematic way in which big corporations and business associations misrepresented evidence to the country's National Treasury...

By Gary Fooks, Gary Sacks, Graham Box & Simon Williams 1 Nov 2019

Sally Emery. Image supplied.
Good Housekeeping debunks the SA millennial mom with the GH Motherhood Survey

Good Housekeeping recently set out to debunk the South African millennial parent...

By Maroefah Smith 1 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

Dairy market trends for September
Dairy market trends for September

The South African dairy market is exposed to many uncontrollable risks, such as low producer prices amidst growing cost and unfriendly government policies...

31 Oct 2019

SA's best baby products, as voted by BabyYumYum parents
SA's best baby products, as voted by BabyYumYum parents

Parenting portal BabyYumYum has announced the winners of its inaugural Best Product Awards, highlighting the most loved and trusted products among its online community for 2019...

30 Oct 2019

Payment platform revenue to climb to $158bn by 2024
Payment platform revenue to climb to $158bn by 2024

Juniper Research expects revenue from payment platforms to increase by 50% between 2019 and 2024...

29 Oct 2019

Drivers and fears of SA's online consumers
Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

SA retailers still not fully embracing online opportunity - Accenture
SA retailers still not fully embracing online opportunity - Accenture

A new study by Accenture suggests that traditional retailers in South Africa are putting most of their efforts into their core brick-and-mortar stores as they find online operations expensive...

21 Oct 2019

E-tailers, fix your glitches before the festive shopping frenzy
E-tailers, fix your glitches before the festive shopping frenzy

A new research report warns of the importance for online retailers to fix technical glitches like slow site speed and payment errors well before Black Friday and the festive season really hits...

Issued by imagineNATION Alliance 17 Oct 2019

Nielsen uncovers the true state of the SA consumer mindset
Nielsen uncovers the true state of the SA consumer mindset

The 2019 Nielsen South Africa Shopper Trends Report has found that 'lowest prices' are no longer the key driver of store choice in the country...

16 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Unpacking SA consumers' in-store wine selection
Unpacking SA consumers' in-store wine selection

Dr. Nadia van der Colff recently completed one of the largest wine consumer research studies in South Africa. More than 2,000 South African wine drinkers participated...

9 Oct 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

6 reasons tech and durable brands need a 360° view of their retail partners' business
6 reasons tech and durable brands need a 360° view of their retail partners' business

To stay ahead of the game as a consumer technology or durables brand or distributor, you need to excel at managing your retail relationships...

By Thembi Baloyi, Issued by GfK South Africa 1 Oct 2019

RTD iced tea category declines
RTD iced tea category declines

A recent BMi Research report confirms that the RTD iced tea category recorded the second consecutive decline since 2017...

Issued by BMi Research 30 Sep 2019

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