Digital News South Africa

LexisNexis Analytics launches in SA

LexisNexis Analytics allows corporations to monitor blogs, websites, forums, internal content and press coverage automatically through a single interface. Launched originally in Europe in 2007 and the US in 2008, LexisNexis launched this media monitoring and analysis service in South Africa yesterday, Tuesday, 15 September 2009.

“LexisNexis Analytics has implemented hundreds of tailor-made solutions for its clients internationally, including PSA Peugeot Citroen, Pfizer, Amaury Sport Organisation [monitors the Tour de France)]and Canal+ and still continues to adapt and enrich those solutions by proactively studying future requirements,” states Donovan Byrne, manager of international online services for LexisNexis.

LexisNexis Analytics is supposed to enable companies to store all their information in one place and to give them the confidence of not missing key information or leaving out important information sources. Information that can be tracked includes the reputation or mentions of specific companies, competitors or industry issues facing a company.

Key decision-makers who are involved in various business sectors - from strategy and risk management to communication, research and development - should be able to spot and react to trends that may have an influence on business decision-making without using more time or resources. LexisNexis Analytics should also be useful to organisations such as political parties, NGOs and government to monitor issues and reputations.

Track, translate information

The company offers three types of solutions - Dashboard, Monitor and Personalised Reports

  1. Dashboard will allow businesses in the SA African environment to benchmark themselves by tracking press coverage
  2. Monitor retrieves, distributes and analyses systems for content, including over 5 billion documents and records from over 34 000 sources, free and paid web sources
  3. Personalised reports written by expert consultants eg weekly news summaries, monthly reports, quarterly image studies, strategic analyses and recommendations

The LexisNexis services are supposed to make it possible for users to categorise and sort information by volume, source, topic, company, person and region. Users can pinpoint the source and track the spread of information that may affect their businesses by monitoring all main sources of legal, scientific, technical and financial intelligence in the following formats: transcripts, emails, news sites, company web sites, blogs, discussions forums, RSS feeds and premium LexisNexis content.

Information is monitored in 39 languages, which can be automatically translated into English for the South African market.
For more, go to www.lexisnexis.co.za.

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