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Custom title supplements with financial service booklet
The Jet Club magazine will include a 32-page financial services booklet this month with information on how to make insurance and other financial products work best for consumers. Jet Stores will distribute 1 million copies of the booklet, written in English and Zulu, which expects to reach over 3.5 million readers (AMPS 2008).
“The magazine is not only concerned with fashion and beauty but also has a firm focus on delivering content that meets the needs of our target audience, helping our readers to make quality decisions regarding their personal finances, careers and parenting,” states Antashia Sassman, Jet Club manager.
“We regularly poll our readers to determine their primary needs and the financial services booklet is certainly a current priority, given the economic environment we are all experiencing.”
Jet Club magazine is believed to be the largest loyalty club in the country, with over 1.4 million members.
