Google experiment good or bad news for publishers?

http://fastflip.googlelabs.com is described as an experiment with its publishing partners to offer news, feature stories, opinion pieces and other journalism from more than three dozen publishers including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek.

The ability to "flip" through pages online as ‘quickly as flipping through a magazine” is supposed to allow users to follow friends and topics, discover new content and create their own custom magazines around searches.

For more:

• Online Journalism Blog: Google's Fast Flip - a cruel joke on the news industry
  
• Google Blog: Read news fast with Google Fast Flip
  
• Google News: search results for Google Fast Flip