New online games summit at MIPCOM

9 Sep 2009

PARIS, FRANCE: Forming part of the MIPCOM exhibition taking place in Cannes, 5-9 October 2009, will be the inaugural Games2TV2Games Summit on Monday 5 October, a new global stage for buying, licensing, creating and commissioning online games.

The summit will gather key games industry players and the most important online game buyers from the world's leading media networks, including online publishers, TV channels, producers and network operators from mobile, internet, cable, satellite and social media.

"MIPCOM's games initiative is particularly opportune given the growing creative and business synergies between interactive entertainment and the TV industry," says Fred Hasson, chair of online at the European Game Developers Association and executive director of RedBedlam, one of the summit's supporting partners.

The full-day conference programme will tackle several business issues: "Gaming Revolution - The impact of gaming on the TV Business," "What games are international broadcasters looking to develop online?" and "PricewaterhouseCoopers Global Entertainment & Media Outlook."

Other summit features

Other features of the summit include screenings of the best in online and virtual games and a multiplayer networking lunch where game developers can hook up with senior executives from international TV and production giants such as Aardman, BBC, Channel 4, Endemol, MTV, RTL Group, Sevenone Intermedia and game companies like Bigpoint GmbH, Playfish, Slingo Inc., Gravity and Gamigo.

The day before, MIPJUNIOR conferences will also focus on this growing gaming phenomenon with a special session entitled "Online gaming & new digital streams" featuring companies such as dpals.com, Tribal Nova, Turner Broadcasting Inc., Digital Outlook and Walt Disney Internet Group.

On the exhibition floor, online games will be showcased inside MIPCOM's I-ZONE digital media exhibition space. MIPCOM is organised by Reed MIDEM for the television and digital content industries. For more about the exhibition and summit, go to www.mipworld.com/en/MIPCOM/.