#CannesLions

Kenya and South Africa win big in social impact categories

Karabo Ledwaba

Hansa Pilsener and Joe Public go bronze in the Cannes sun

Kenya’s The Partnership Agency wins Bronze Lion

Karabo Ledwaba

More...

#YouthMonth

Walk in the footsteps of SA schoolchildren and get them school shoes

Danette Breitenbach

MDNtv Creative Arts Capacity Building Programme is creating jobs and giving young people purpose

Lungile Mkhize

How Tsundzukani Hlungwane is inspiring the next generation through conservation

Robin Fredericks

More #YouthMonth

Subscribe & Follow

Advertise your job vacancies

Jobs

Digital Coordinator Pinetown
Account Manager Cape Town
Social Media Manager Cape Town
Digital marketing lead and coordinator Pretoria
SEO Specialist Cape Town
Client Success/Account Executive Johannesburg
Paid Campaign Manager Johannesburg
Digital Content & Project Specialist Johannesburg

More jobs Submit a job Open account

Virgin Active Quest receives over 6 million interactions on WhatsApp

The Virgin Active Quest campaign is all about motivating their members to stay active and complete a set of fitness challenges in a fun and engaging way. The campaign was created on buildabot and takes place as a series of health and fitness based tasks that members can complete each week to earn points and unlock amazing prizes via WhatsApp.

Issued by Techsys Digital

1 Jul 2021

Virgin Active Quest receives over 6 million interactions on WhatsApp

click to enlarge

The results have been amazing!

In the first month alone, over 300,000 workouts were logged and hundreds of thousands of hours of online exercise videos were watched as members showed how comfortable they were engaging on WhatsApp.

Says Asher Jacobson – product operations manager at Virgin Active: “We chose to run Quest on WhatsApp because it is incredibly simple for consumers to use and delivers a rich media experience across any device. The challenges have been designed to help customers achieve their chosen goal and when successful, members are able to earn badges and win big!”

Boomerang.africa - WhatsApp templates increase engagement and conversion rates

Techsys Digital 2 Oct 2020

To create Quest, Virgin Active partnered with creative tech agency Techsys Digital who built the campaign using their easy-to-use buildabot platform for WhatsApp.

click to enlarge

Says Andrew Walmsley – head of innovation: “We love working on campaigns that use technology to improve people's lives, which is exactly what Quest does by getting people to live better and be healthier.”

Want to launch a chatbot campaign with builabot? Simply head to our website or email us at az.oc.gnaremoob@olleh and we’ll get back to you.

Raised by computers, our team of experts specialize in all things digital, integrating new insights, strategies and digital technologies into clients' projects to achieve world class results.