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Winners of the 2020 New Generation Social & Digital Media Awards announced
Stephen Paxton, founder and owner of the awards comments; setting a standard for others to follow, we set the benchmark high and delivered a spectacular, fully interactive virtual awards ceremony.
Paxton adds, 2020 has been all about change, innovation and maintaining positive mental attitudes. Learning to adapt one's business model and work ethics to suit current situations. Situations that none of us could have prepared for.
With well over 400 entries received this year, I would like to thank each and every one of you for entering this year’s awards and for going that extra mile in showcasing some truly exceptional work. Seeing this year’s entries has installed faith back in me, knowing that South Africans no matter what challenges we are faced with, “Maak ‘n Plan”.
Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content, greater reach, and the engagement and results achieved with lower budgets have been phenomenal.
We saw greater focus on community engagement based campaigns and the innovation shown by brands to capture audiences throughout the past 12 months, especially over the past 6 months during lockdown, has been second to none, says Paxton.
If you missed the ceremony, you can watch the entire show here.
Here are the winners:
Corporate Awards
Best Revenue Generating Marketing Campaign or Event
Bronze winner
Barloworld by The Riverbed Agency
Barloworld Khula Sizwe
Silver winner
Weylandts
Digital Optimization
Lockdown Winter Sale
Silver winner
ABInBev
Vizeum and DraftLine
Stella Artois #SaveMySpot
Gold winner
Vodacom South Africa
Ogilvy
Shake!Up Summer
Best Social Media Reach from an Event
Silver winner
KFC SA
Playmakers Sponsorship
#KFCProposal
Best Online Competition
Bronze winner
Jameson
Rapt Creative
Bronze winner
Reboost
Hellosquare
#PowerUpChallenge
Silver winner
Microsoft - Xbox
Clockwork
Control your Discount
Gold winner
Telkom South Africa
Artifact Advertising
Telkom Black Friday
Most Innovative App Developed by a Corporate
Bronze winner
The Nelson Mandela Foundation
Flow Communications
Nelson Mandela Annual Lecture 2020
Silver winner
ForKeeps
Keeping Memories Forever
Best Use of Technical Innovation
Bronze winner
Castle Lite
Promise Group
Cold Tracker
Silver winner
Western Cape DoH
Covid-19 Public-Facing Dashboard
Gold winner
Vodacom South Africa
Wunderman Thompson
Vodacom Social Media Command Centre
Best Low Budget Campaign - Sponsored by JustPalm
Bronze winner
Discovery Bank
10th Street
Discovery 947 Ride Joburg
Silver winner
KFC SA
Playmakers Sponsorship and Edleman PR
#KFCProposal
Gold winner
Telkom South Africa
Artifact Advertising
Telkom Black Friday
Mobile Marketing Excellence
Silver winner
Tinkies
Hellosquare
Celebrate Everything
Gold winner
Vodacom South Africa
Ogilvy
Shake!Up Summer
Blogging Excellence
Silver winner
Maropeng
Flow Communications
Maropeng
Gold winner
Vodacom South Africa
New Media
Vodacom now! Blog
Most Innovative Use of Social and Digital Media by a Corporate - Sponsored by JustPalm
Bronze winner
Vodacom South Africa
Ogilvy
Shake!Up Summer
Silver winner
Netflix
Clockwork & Eclipse Communications
Blood & Water
Silver winner
Tinkies
Hellosquare
Celebrate Everything
Gold winner
Chicken Licken
Joe Public Connect
Everyone’s talking about it
Most Innovative Gamification Campaign
Bronze winner
Telkom South Africa
Artifact Advertising
Telkom Black Friday
Gold winner
Vodacom South Africa
Wunderman Thompson
Gig Game
Best Community Engagement Award
Bronze winner
Yoco
Avatar
#ShopTheStreets
Silver winner
Siqalo Foods Flora
PHD and Metropolitan Republic
Stay Home, Stay Healthy
Gold winner
KFC SA
Playmakers Sponsorship and Edleman PR
#KFCProposal
Gold winner
Vodacom South Africa
Wunderman Thompson
Vodacom Social Media Command Centre
Excellence in Content Marketing - Sponsored by JustPalm
Bronze winner
Chicken Licken
Joe Public Connect
Everyone’s talking about it
Silver winner
Capitec
John Brown Media South Africa
Capitec Move campaign
Gold winner
Nestlé -KitKat
Joe Public Connect
Take a break and celebrate your city
Best Online PR Campaign
Bronze winner
Tiger Brands
DNA Brand Architects
Tastic #MyHeritage Campaign
Silver winner
Nedbank
Levergy
#TeamUp4KZN
Gold winner
Suzuki South Africa
Penquin
#DoYou – Suzuki S-Presso launch
Best Integrated Marketing Campaign by a Corporate - Sponsored by JustPalm
Bronze winner
Sabric
So Interactive
Some things shouldn’t be shared
Silver winner
Vodacom South Africa
Ogilvy
Shake!Up Summer
Most Viral Campaign - Sponsored by JustPalm
Bronze winner
Conversational LAB
Lunch is served
Silver winner
Castle Lite
Promise Group
The $3 000 000 Call
Gold winner
KFC SA
Playmakers Sponsorship and Edleman PR
#KFCProposal
Best Use of Social Media to Research and Evaluate
Gold winner
Aware.org
The Riverbed Agency
Under Age Drinking
Agency awards
Best Augmented Reality Marketing Campaign by an Agency
Silver winner
Oliver Marketing (U-Studio)
Unilever
OLA TIC
Best use of Technical Innovative by an Agency
Silver winner
Promise Group
Castle Lite
Cold Tracker
Most Innovative App Developed by an Agency
Bronze winner
Retroactive
MatchKit
The Launch of MatchKit.co
Silver winner
Flume Digital Marketing & PR
Orlando Pirates
The Official Orlando Pirates App
Gold winner
Arc Interactive
Dis-Chem
Dis-Chem App
Most Viral Campaign by an Agency
Bronze winner
Retroactive
Ryobi
Kirsten Landman’s Road to Dakar
Silver winner
The Hardy Boys & Avatar
Aromat
#ATasteOfMzansi
Silver winner
Flow Communications
Heartlines
#ValuesAndMoney
Silver winner
The Riverbed Agency
Aware.org
Under Age Drinking
Silver winner
Eclipse Communications
Netflix
Blood & Water Season 1 Launch
Gold winner
Joe Public Connect
Edcon - Jet
The Great Stigma Clearance
Most Innovative Social and Digital Media Campaign by a Small Agency
Bronze winner
Rapt Creative
Jameson
Jameson Stay Inn
Bronze winner
Retroviral
Russell Hobbs
Russell Hobbs All Day Every Day
Most Innovative Social and Digital Media Campaign by a Med-Large Agency
Silver winner
Joe Public Connect
Edcon - Jet
The Great Stigma Clearance
Gold winner
The Riverbed Agency
Aware.org
Underage Drinking
Best Influencer Marketing Campaign by an Agency - Sponsored by JustPalm
Bronze winner
Joe Public Connect
Revlon
Revlon Photo ready Candid South African launch
Silver winner
Retroactive
Ryobi
Kirsten Landman’s Road to Dakar
Silver winner
Eclipse Communications
Netflix
Queen Sono Season 1 Launch
Gold winner
Positive Dialogue Communications and Mark1
One Plus
One Plus 7T Pro launch
Best Integrated Marketing Campaign by an Agency
Bronze winner
Vizeum & Ogilvy CPT
ABInBev
Carling Cup 2019
Silver winner
Joe Public Connect
Chicken Licken
Everyone’s talking about it
Silver winner
Joe Public Connect
Edcon - Jet
The Great Stigma Clearance
Gold winner
Joe Public Connect
Nedbank
Secrets
Gold winner
The Riverbed Agency
Aware.org
Under Age Drinking
Blogging Excellence by an Agency
Bronze winner
Flume Digital Marketing & PR
Nedbank
Together. Nedbank
Bronze winner
Arc Interactive
HIVSA Choma
Choma
Silver winner
Flow Communications
Maropeng
Maropeng Blog
Online media & tools awards
Best Corporate Website
Silver winner
Expedia
Joe Public Connect
Dominican Republic - Beyond the Beach
Silver winner
Nedbank
Flume Digital Marketing & PR
Together. Nedbank
Best Marketing Automation Campaign
Bronze winner
Polyflor South Africa
Spitfire Inbound
Specialist Advice Campaign
Gold winner
Suzuki South Africa
Penquin & Spitfire Inbound
Digital Growth with Inbound
Best Online Newsletter
Bronze winner
Old Mutual Corporate
John Brown South Africa
MiNDSPACE mailer series
Silver winner
Vodacom South Africa
New Media
Vodacom now! Blog
Best Use of Podcast/Vlog to Promote a Brand or Event
Bronze winner
Oracle Media
In Conversation with
Silver winner
Coronation Fund Managers
Vizeum
The World is Yours
Gold winner
RCL Foods - Bobtail
M&C Saatchi Connect
Mzanzi’s biggest online meet up!
Special awards:
The New Generation Top Graphic Designer of the Year Award
Gold winner
Thapelo Mmoloke
CBR Marketing Solutions
The New Generation Digital Brand of the Year Award
Gold winner
Vodacom South Africa
The New Generation Social Wiz of the Year Award - sponsored by Disrupt Technology Advisors
Gold winner
Tammy Tal
Flume Digital Marketing & PR
The New Generation Best Agency Community Engagement Manager of the Year Award - Sponsored by Disrupt Technology Advisors
Gold winner
Justin James
The Hardy Boys
The New Generation Online Strategy of the Year Award
Joint Gold winners
Weylandts
Digital Optimization
Lockdown Winter Sale
Joint Gold winner
Jet - Edcon
Joe Public Connect
The New Generation Small Agency of the Year Award
Gold winner
Digital Optimization
The New Generation Medium-Large Agency of the Year Award
Gold winner
Joe Public Connect
The New Generation Overall Social & Digital Corporate of the Year Award
Gold winner
Vodacom South Africa
Student Awards
The New Generation Overall Student of the Year Award - sponsored by Disrupt Technology Advisors
Gold winner
Payal Maharajh
University of Johannesburg
#My Indaba
New Generation Overall Student Group of the Year Award - sponsored by Disrupt Technology Advisors
Gold winner
She Is King
University of Johannesburg