What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Using video in marketing, HR
Video has evolved in such a way that business leaders can rely on its power for both external and internal purposes; using it in customer service marketing and for internal training, mentoring and educational purposes.
Video is a core driver of enterprise communications and collaboration, not just as a conferencing tool. Today, the majority of senior executives watch more online video than they did a year ago. Business executives watch work-related videos at least on a weekly basis and senior executives share work-related videos with colleagues on a weekly basis, if not more often.
Video is clearly a must-have technology for businesses looking to capitalise on cost savings and enhance team engagement without compromising quality of service. So, where can they start honing in on video to transform internal operations?
Starting with sales, marketing departments
Business owners can leverage video to carry out a number of sales and marketing-based initiatives. For instance, use video to break down more complex products and services to marketing and sales, so that they can create more targeted campaigns and sell and nurture relationships more strategically. Also, use video to coach and train marketing and sales continually on how to use products and how they can solve problems for other organisations better.
More marketing, sales and business professionals have used video marketing and more businesses are planning to in the near future, with 93% of marketers using video for sales and communication.
Building teams
Video is an immersive form of communication and is advantageous for companies looking to build team engagement amongst their remote workers. For instance, only one marketing employee needs to work at a business’s headquarters; therefore, the business can rely on integrated, cloud-based tools to collaborate with other employees out on the field.
Overall, video is a great way to capture employees’ attention, cater to their visual nature and evoke emotion that drives job performance. The technology is also a way for businesses to establish a necessary human connection successfully amongst remote employees. Most importantly, video holds the power for employees to better understand, share and collaborate on innovative new ideas – and that is the definition of team engagement.
