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R.O.I. Media continues commitment to digital with rebranding

24 Mar 2015

R.O.I. Media has officially rebranded to R.O.I. Digital, affirming its evolution into a full-service digital agency. The company got their start in performance search over a decade ago, and has been steadily adding more digital services to their offering over the past few years. Since the rebrand, the company has already secured a number of large clients and won a Silver Pixel award in the 2015 IAB Bookmarks.

R.O.I. Media continues commitment to digital with rebranding

MD Allen Jaffe says, "The rebranding is more than just in name only. The term 'media' is too one dimensional for the current digital landscape. We offer far more than media - we'll also help you interpret and optimise. Digital should not be executed in isolation. Our new branding represents our cohesive approach to the three vital ingredients to digital success - traffic, digital assets and optimisation."

The company has adopted Kaizen principles as part of their new approach. Kaizen - a Japanese term for the practice of continuous evaluation and improvement - is carried through to their clients, with their digital properties constantly being evaluated to improve efficiency and revenue. Instead of distinct department clusters, all clients are designated to an agile team made up of people spanning every service R.O.I. offers, and headed up by a multidisciplinary digital director. "This means that every client is consistently offered a holistic and personalised approach to their digital properties, and we can easily spot opportunities for growth or refinement across every sphere of their business," says Julie-Anne Walsh, General Manager at R.O.I.

Allen Jaffe and Julie-Anne Walsh

The three pillars of the company focus on delivering targeted traffic to high converting platforms and optimising through the concept of Kaizen. This is further bolstered by robust analytics and integrated reporting. "Results are useless unless you know how to interpret and improve them", explains Allen Jaffe. "We've applied the Kaizen mindset of continuous improvement and use holistic reporting to get a big picture view of a brand's performance, which helps us get great results time and again."

As a full service digital agency, R.O.I. Digital aims to continue their streak of consistent month on month growth for every client.

About R.O.I. Digital

Founded in 2003 by Allen Jaffe, R.O.I. has evolved from a company founded on performance search and marketing, into an agency with a 360° digital offering. From paid search and SEO, to design and development, to social media and content marketing, R.O.I. uses best practice agile methodologies to deliver consistent results for clients of all sizes, across all spheres of business. Visit http://www.roidigital.co.za.