Last year, the Pantone colour of the year was greenery, the year before was the Rose quartz and Serenity blend, and for 2018 it's a deep, dreamy shade - Ultra Violet. Here's what it stands for...
8 Dec 2017
Colour is an equalising lens through which we experience our natural and digital realities, and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.The design-minded set have been sharing their views of the hue on social media, with most loving the fact that it brings nature indoors:
#Pantone's highly-anticipated #ColorOfTheYear has been announced, and they're going under the sea: Living Coral. But don't worry, this stunning color can be seen far beyond the ocean. Here are 10 breath-taking destinations you can travel to see the color: https://t.co/4Jrdu9PPcF pic.twitter.com/FpOB8ngXBa— Condé Nast Traveler (@CNTraveler) December 5, 2018
As International Year of the Reef #IYOR2018 comes to a close, it's only fitting that #LivingCoral has been named the Pantone 2019 Color of the Year. Full of optimism and energy, just what we need to save coral reefs. pic.twitter.com/qKXnu1P5VW— The Nature Conservancy (@nature_org) December 6, 2018
#MakeupNews ☕️�� @pantone Color of the Year 2019 is… #LivingCoral !!!!!!! ���� ���� and I’m Living!!! For this Color ! So PRETTY!!!! Just like every year, brands create products inspired by the color of the year and I can’t wait to see everything!!! pic.twitter.com/ddkgZNslqm— Trendmood (@Trendmood) December 6, 2018