Award highlights successful 20-year partnership

The winning of AdReview's Baobab Award last week is testament to a successful 20-year partnership between Tempest Car Hire and the Old Shanghai Firecracker Factory and forms part of its new brand campaign.

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According to Tempest CEO, Leslie Matthews, the agency has delivered consistently over the years and the results and the recognition gained through winning the award means that Tempest is doing everything right concerning its commitment to building and maintaining partnerships with key business partners.

"Your way to a great day"

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Commenting on its long-term relationship, Matthews says, "From our perspective, we have never pushed the envelope to put undue pressure to come up with campaigns that will produce overnight 'magic' results."

Over the years the payoff line has changed from 'no frills, no fuss' to 'ridiculously low rates' to now promoting added value with its new strapline 'your way to a great day'.

"We love the new brand campaign because it's exactly what the company is all about and it is paying off. Our financial year ends in June and the company will post its best result ever, a real achievement when considering how tough things are in the travel industry, with airlines and hotels fighting for occupancy."