“The idea is to delve into the minds of South Africans and find out how they think about broadband versus dialup,” says Callia Doucas, head of marketing at iBurst. Interested participants will need to register and submit their entries on www.iburstcompetition.co.za by 31 December 2008.
The ads should focus on the advantages of iBurst broadband over dialup connectivity. The best ads will be selected by the number of views and ratings on the website. The winning ads may be flighted nationally in March 2009, giving the winners national exposure. The prize, worth R50 000, is an Apple Macbook Pro and iBurst Wireless Internet connectivity for two years.
“This is an opportunity for all South Africans with creative flair to get their ideas seen nationally. The adverts need not be professionally created. Just a quick video taken on a cellphone or a sketched print advert would suffice,” adds Doucas. “We encourage entrants to be as creative as possible and push the limits of the possible to communicate their message. It's about having fun with the concept and experimenting.”
