Advertise on Bizcommunity

Subscribe to industry newsletters

#OrchidsandOnions: A true Case of genius

A personal Orchid for Pete Case and another for Ogilvy Group in SA. But a double Onion to Mount Amanzi Resort and whoever trained your call centre person.
Screen grab from Ogilvy's 'Red Flashy Thingy' VW Polo ad.

One of the great admen in history, though by no means a saint or right on everything, was David Ogilvy, founder of the global Ogilvy Group. He and his teams produced some stunning, globally recognised, work over the decades.

The 'Case' for Ogilvy's digital domination

Merge SA's most awarded digital agency with its closest competitor locally, add a sprinkle of digital wizardry and you have a winning formula for continued digital success...

By Leigh Andrews 19 May 2016

So, the Ogilvy Group in South Africa has a lot to live up to. And that they are doing that – and more – occurred to me the other day when I watched Ogilvy SA pay tribute to its chief creative officer, Pete Case.
A man who tends to remain in the shadows a bit and allow his people the moment in the limelight when their work wins awards, Case has overseen a period of immense creative success for Ogilvy SA over the past five years. Since 2014, the group has won more than 600 awards globally, including five best-in-show Loeries’ Grands Prix, and four Cannes Lions Grands Prix accolades.
In addition, Ogilvy has picked up myriad other mentions, including for the effectiveness of its advertising, in a business sense, which is recognised by the Apex awards. That shows that creativity alone is not enough – ads have to move widgets.

CCO Pete Case leaving Ogilvy SA

Ogilvy SA chief creative officer Pete Case will leave the agency at the end of 2019...

18 Jul 2019

Looking at the mini-showreel Ogilvy SA posted on social media while doffing their hats to Case, I was struck by how many of the ads featured there have also won Orchids from me.

And I don’t look at clever for clever’s sake, as many in the industry do. I look at ads that entertain and push products or messages. And, Pete Case’s team have done plenty of those.

The one piece of work from the reel which I love is for VW’s new Polo, which came out about a year or so ago and, no surprise, got an Orchid from me.

We see the new intern at “Spacecom”, the fictitious company, which does “things” in space.

Confident and cocky because he’s in his new Polo, he parks in a reserved spot and the company bigwigs take him for the expert who’s going to sort out all their orbital space station problems.

He doesn’t get a chance to tell them otherwise and, before you know it, he’s in a space suit, blasting off towards the space station where, in zero gravity, he sees the “red button thingy”… and has no idea what it does.
This might be a good time to tell everyone, says the ad, that you’re just the intern. It ends with what looks like a massive space explosion… courtesy of the “red thingy”.
The tagline is great “VW Polo – beware the confidence”.

The ad sums up that relaxed, easy, yet professional way Ogilvy has been doing VW (and Audi) ads for years. They’ve become part of our local marketing landscape. And that is in no small measure thanks to people like Case and the others before him.

Long may it continue, Pete. Here’s your personal Orchid… and another for your Group.

Many years ago, timeshare almost led to a divorce in our household. My wife accepted an invitation to a “presentation” because the person making it swore blind it was “not timeshare”. Of course it was, and my comments about gullibility perhaps didn’t go down too well.

I still pride myself on being able to pick up a timeshare scammer from half a universe away… and love to grill and grill them until they finally break down and admit what it is.

No such opportunity occurred with the telesales person who called me recently to ask me if I was interested “in vacation and holiday opportunities”. Is this timeshare? I asked, fully expecting ducking and diving. Yes, she said, it is a “form of timeshare”.

Understanding timeshare: Getting to grips with timeshare products

Timeshare products are inherently complex and bewildering to the average consumer, but getting to grips with the various products helps avoid pitfalls when buying timeshare and ensures that you reap all the benefits of this vacation lifestyle...

Issued by Vacation Ownership Association of Southern Africa 7 May 2019

Somehow, I listened, perhaps because she was honest. I told her I couldn’t make a decision then, that I would have to talk to my wife (of course) and that she should call me back the following day. She never did.

So, to the group which runs Mount Amanzi Resort near the Magaliesberg (among others), you get a double Onion. First for trying it on with the old “vacation opportunities,” and “attend a presentation,” scams. The Onion is because many people won’t let you get your foot in the door because of the stigma attached to timeshare.

But the second, Lost Opportunity Onion goes to whoever trained your call centre person. I never got a call-back and I genuinely was interested in at least checking it out.

#OrchidsandOnions - Hyundai warms hearts

Orchids also to Thurah Ncube, who has prevented me totally losing faith in humankind, and Mugg & Bean for a gesture worth a dozen ad campaigns...

By Brendan Seery 18 Jun 2019

Finally, there was a second happy ending to my happy ending story from last month, where I left my camera bag (and expensive bits inside it) at the Mugg & Bean in Mulbarton and returned the following day to find waitress Thurah Ncube, who served me, had kept it safe.

So, I was pleased to find out – belatedly (my fault) – that the Mugg & Bean has also rewarded Thurah for her honesty.
Get a daily news update via WhatsApp or sign up to our newsletters.

About Brendan Seery

Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on