Relaunch of Adclip to track ad spend

Using keyword matches, the interactive application displays ads in full colour, including the advert category, AVE, publication metadata and a mapping of the ad’s placement within a two-page spread.

The quick search function allows one to navigate through one’s categorised ads with ease, while user generated filters, Sortbins and media monitoring lists gives one complete control over ad management.

The key pillars to this advertising monitoring service are Ad Verifier and Ad Tracker.

Ad Verifier allows one to track one’s own ads and include one’s placement schedule on the application to verify that they have been placed correctly; while simultaneously ensuring trademark protection and that franchises are adhering to the correct brand messages.

Ad Tracker provides one with a strategic advantage, where one can gain insight into how one’s competitors are advertising, the media channels they are using and their ad spend. This also allows one to stay up-to-date with new product launches, price benchmarks and competitor strategies.

Beyond Adclip, Newsclip’s Digital RedBook offers a way to display ad campaigns in a fully customisable and easily shareable e-book.

For more information, go to www.adclip.co.za.