What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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FCB goes with big cats on small budget for purring client
What better way to reach a large audience on a small budget than with cat videos? That's exactly what FCB Cape Town did for client Safarilink.co.za...
Cat videos are everywhere online. People just can't get enough of them. That's why FCB Cape Town tapped into this, one of the most insidious social media habits, as a cost-effective way to promote client Safarilink.co.za's services.
But these aren't the domestic cats we're used to - the videos feature the type of cats the client is most at home with - big cats.
The agency created two 20 second ads, Dramatic Cat and Saber Cats - Don't let the title fool you - it's cats with light sabres, not sabre-toothed cats. These were placed as pre-rolls before some of YouTube's most popular cat compilations. They're embedded below for your viewing pleasure...
Dramatic Cat:
Saber Cats:
