Cat videos are everywhere online. People just can't get enough of them. That's why FCB Cape Town tapped into this, one of the most insidious social media habits, as a cost-effective way to promote client Safarilink.co.za's services.
But these aren't the domestic cats we're used to - the videos feature the type of cats the client is most at home with - big cats.
The agency created two 20 second ads, Dramatic Cat and Saber Cats - Don't let the title fool you - it's cats with light sabres, not sabre-toothed cats. These were placed as pre-rolls before some of YouTube's most popular cat compilations. They're embedded below for your viewing pleasure...
Dramatic Cat:
Saber Cats:
