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Millward Brown South Africa announces The Best Liked Ads for Q3 2013
Looks like Eugene is giving Steve a run for his money?
Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials as chosen by the most important critic we believe, the consumer.
Q3 sees three banking commercials, an infrequent contender, make the list. Humour and kids, regular winners in creating ads that resonate well with the consumer feature highly as well.
| RANK | AD | CREATIVE AGENCY |
| 1 | Vodacom - Baby | Ireland Davenport |
| 2 | Nedbank - Savvy Life (Eugene 'want it') | Joe Public |
| 3 | Capitec Bank - Paperless Banking | Ninety9cents |
| 4 | Nedbank - Savvy Approve It (Eugene online banking) | Joe Public |
| 5 | Wimpy - Puppet | Draftfcb |
| 6 | Huggies Gold - Girls and Boys | Ogilvy & Mather Johannesburg |
| 7 | MTN - Ricardo | MetropolitanRepublic |
| 8 | King Pie - Mini Pie | Red Rocket |
| 9 | KFC - AM Breakfast | Ogilvy & Mather Johannesburg |
| 10 | Nandos - Fire It Up | Black River |
Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 29 years. The resultant database stands at almost 75,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@namreh.erialc.
View the Best Liked Ads here.
Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
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