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Marketing & Media South Africa

Music brands, Twitter hearts and recycling for education

William Nicholson takes the reigns this week, tapping into the connection between bands and brands, describing "the fertile ground where music and advertising meet". The relentless expansion of global internet access over the past decade has led to some radical changes to both and led to their integration.

Thrishni Subramoney takes the sentiment of social media to the max by describing the awkwardness of 'hearts instead of stars' on Twitter. She likens their use to that awkward moment when you go in for a handshake, and the other party goes in for a hug...

Lastly, I found out how Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept for client UNCI Groupe BNP Paribas, taking home a gold Ubuntu Loerie for their 'Recycle to learn' campaign, which turns unwanted bank slips into a way to bolster children's creativity.

PS: Don't forget to download our communications Special Focus PDF, curated by Louise Marsland!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Bands and brands: The fertile ground where music and advertising meet

William Nicholson

The past decade has seen both the music and advertising industries change in unprecedented ways, and both for largely the same underlying reason: the relentless expansion of global internet access... Read

The awkwardness of hearts on Twitter

Thrishni Subramoney

You know that awkward moment when you go in for a handshake, and the other party goes in for a hug? That inner cringe, that moment of social awkwardness that you will re-visit later for an inner facepalm...? Read

How Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept

Leigh Andrews

Here's why UBCI GROUPE BNP PARIBAS and Havas Worldwide took home a gold Ubuntu Loerie for their 'Recycle to learn' campaign... Read

Focus on Communications
Bizcommunity's special Focus On COMMUNICATIONS is now available in a downloadable PDF for easy reading and archiving!

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Communications PDF >>


Biz Takeouts
[Biz Takeouts Podcast] 156: Where we stand on programmatic RTB buying
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Paula Raubenheimer from SouthernX... read
Marketing
Become a better marketer with marginal gains

Adiv Maimon

In 2010, David Brailsford pioneered a new way of thinking (marginal gains). He was tasked with taking over management of the British cycling team, which had never won the Tour de France, and expected to change that... read
Five types of content to fuel your marketing success

Charl Vollmer

In order to survive in today's cut-throat market, companies are now forced to explore fresh new exciting ways to capture their audience attention... read
Wasted

Chris Brewer

There have been mixed reactions to my recent articles on research. Some people thought the propositions I put forward were intelligent and others felt they only covered half the story - and glossed-over a great deal... read
Marketers should treat disruption as an opportunity rather than a threat

Cindy Diamond

Using measurement and evaluation to unlock marketing potential

Issued by Interact RDT

Advertising
Creative Circle Awards: July, August, September 2015 winners
The winners of the The July August, September Awards were announced on 30 October 2015 with agency KingJames ll as hosts... read
Pangea Ultima: Reshaping African advertising as we know it

Leigh Andrews

A new boutique ad agency opened its doors in September this year. Here's what Pangea Ultima stands for and how it intends to reintegrate marketing as a whole... read
[Orchids & Onions] 'A' for Pick n Pay, 'F' for government

Brendan Seery

At this time of the year, the looming matric exams are uppermost in the minds of many, although probably overshadowed by the ruckus of the #FeesMustFall campaign... read
The virtue of BS

Adelaide Potgieter

All things monstrous, creative and downright unbelievable

Danette Breitenbach

Weathermen & Co team hit 1,000-day mark

Issued by Weathermen & Co

One Rand Family places at Creative Circle Ad of the Month

Issued by Arcade Content

NATIVE VML wins three silver Pendoring awards

Issued by NATIVE VML

Promise takes five Pendoring Awards

Issued by Promise Brand Specialists

Join Millward Brown as they dig into findings from SA and learn how to optimise video creative across screens

Issued by Millward Brown

Etiket bags three Pendoring awards: Creating in Afrikaans is kief

Issued by Etiket

FCB Cape Town wins six Pendoring Advertising Awards

Issued by FCB South Africa




Branding
How truly relevant is your brand in this revolutionary age?

Gary Wright, Issued by Powerhouse Advertising

Playmakers launches Captivate Activations

Issued by Playmakers

CRM
Creating a better online experience for consumers
South Africans are embracing disruptive technology at a rapid rate, particularly in relation to business, innovation and technology, but the industry is not tracking against the rest of the world in this area... read
CSI
Western Province Blood Transfusion Service challenges you to Keep the Beat Going

Issued by NXT\

Koo Govender honoured at the Future & Drivers of Change Awards for her role in women empowerment in SA

Issued by VWV Group

M-Net's Magic in Motion Academy searches for class of 2016

Issued by M-Net Magic in Motion

HDI Youth launches a new non-profit company, HDI For Good

Issued by HDI Youth Marketeers

Design
#Cocreating SA's design future

Leigh Andrews

#Cocreate to make SA great. It's more than just a hashtag, it's an initiative of the Kingdom of the Netherlands that serves as a platform for Dutch and South African counterparts to exchange ideas and innovations for a sustainable future... read
Digital
incuBeta and DQ&A Media Group in R1.5bn digital merger
Today, 5 November, incuBeta Group and DQ&A Media Group have announced a R1.5bn merger that creates one of the world's largest, independent, international groups of digital agencies... read
Does first page ranking mean success? No. Here's why...

Dee Stephens

In the not-so-distant past, your SEO success was measured by whether or not you ranked on the first page of a Google search, but even if you did rank well, that doesn't necessarily mean that you saw results... read
Video an effective communication tool for brands

Thabang Desmond Mathiane

It is the small things that make videos exceptional; before focusing on the design, take a step back and study your target audience... read
EMEA Smarties winners announced

Issued by Mobile Marketing Association

The bad, the ugly, the very ugly

Will Green, Issued by Apurimac

Think before you share

Yule Edwards, Issued by Mortimer Harvey

Online Tuesday South Africa #4 - Tell your story with CON(structive in)TENT

Issued by DQ&A Media Group

Direct Marketing
The 2015 Assegai Awards Individual and Company finalists announced

Issued by Assegai Awards

Entrepreneurship
Big recognition at South African Small Business Awards
The winners of the 2015 South African Small Business Awards were announced on 5 November at a breakfast hosted by the National Small Business Chamber (NSBC) and sponsored by Adams & Adams, FNB and Vodacom... read
Motlekar BBQ Awards winners announced
The winners of the Motlekar Black Business Quarterly (BBQ) Awards were announced at an evening function late last week in Johannesburg... read
Should you be crowdfunding?

Nokwazi Mzobe

The number of people utilising crowdfunding platforms is growing and, according to Forbes Magazine, is estimated to surpass Venture Capital funding in 2016... read
What are the common problems in entrepreneurial incubators?

Lisa Illingworth

An entrepreneurial incubator is designed to take a fledgling business in its earliest stages and cushion it through the first phases so that the likelihood that the business will grow and scale is higher... read
South Africa's Global Entrepreneurship Week 2015 gets a significant boost

Issued by Global Entrepreneurship Network South Africa

Events & Conferencing
The future of education: A leading topic at the Vision 2030 Summit

Issued by Topco Media

Exhibitions
Heavyweight sponsors for Decorex 2016

Issued by Thebe Reed Exhibitions

Zinto aims to unlock the potential of Gauteng's economic growth at the Township Business Expo

Issued by Zinto Activation Group

Media
Webber Wentzel Legal Journalist of the Year Awards announced
The Webber Wentzel Legal Journalist of the Year Awards, founded in 1999, were announced on 4 November 2015. The awards acknowledge the important role that journalists play in promoting knowledge of the judiciary... read
[NewsMaker] Riaan Wolmarans

Louise Marsland

Riaan Wolmarans has returned to the Times Media stable after a couple of years exploring the world of advertising, as TML's Head of Audience Development... read
To hell with complacency!

Janine Lazarus

Mmusi - Where are you? The country wants to hear from you!

Marion Scher

Mobile
MTN CEO resigns following Nigeria fine fiasco
"MTN CEO Sifiso Dabengwa quits", reports TimesLive. This comes after last week's news that MTN's operating licence in Nigeria has been renewed for another five years... read
Mobile 'have nots' catching up

Mike Laws

It's fairly mind-blowing when one thinks that sub-Saharan Africa has progressed to such an extent that today millions of human beings access the worldwide web on their mobile phones... read
How does sponsored call marketing compare to other mobile advertising platforms?

Patrick Palmi, Issued by JustPalm

Newspapers
Photojournalist Herman Verwey on his Pistorius trial coverage

Leigh Andrews

Following the Oscar Pistorius trial as an SA citizen wasn't easy. Especially for Herman Verwey, one of the photojournalists present during the actual court proceedings. Here's how he got it right... read
Online Media
25 types of content that make your blog irresistible

Amanda Patterson

If you run a business in the 21st century, you will have to venture online. In order to run a successful business, you will have to get people to notice you and your brand with a strong social media presence... read
PR & Communications
Mr Client - are you getting what it says in your PR contract?

Marcus Brewster

The PR industry's reliance on AVE (Advertising Value Equivalence) as a base line for evaluation has made us vulnerable to close scrutiny. read
Printing
Sappi concludes sale of Enstra Mill, invests in Stanger Mill

Issued by Sappi

Publishing
[TrendTalk] Amazon's new 'billboard' book store

Louise Marsland

Amazon just opened its first book store in Seattle stocked with books at the same discounted price as on its website. Is this a new disruption for the book publishing industry or just a giant interactive billboard for Amazon..? read
Hot off the press

Issued by Topco Media

Radio
United Stations team up with Johnnie Walker for a Kaya FM first

Issued by United Stations

Recruitment
SA's top recruiters shine

Issued by Career Junction

Research
Leveraging big data for better business decisions in marketing departments

Gary Allemann

Big data and the benefits it can deliver for business is a hot topic, particularly for marketing departments where big data promises to deliver deeper customer insights... read
[Biz Online Insights] #Movember
This week, our 'Biz Online Insights' section explores the South African online population's awareness of and commitment to the annual Movember campaign... read
Our graduates

Erik du Plessis and Neil Higgs

Social Media
A new framework for measuring social media

Michal Wronski

With 1.44 billion Facebook users, 307 million Twitter users and over 1 billion monthly Youtube users, social media has become the most engaging media format used by consumers worldwide... read
Are you the cause of your negative sentiment online?

Mike Saunders

Think about it for a second. Someone is upset with your brand and you respond with a simple statement: "Dear @someone, we are sorry for the problem you are experiencing. We will sort this out ASAP!"... read
Broadcast and retail brands dominate the Africa Brand Index

Issued by Ornico

The Bakers 'Bokke' Iced Zoo Biscuit - a clever, well-timed idea

Issued by M&C Saatchi Abel

Channel24 Online Awards celebrate local social media stars

Issued by 24.com

Sponsorship
Brand inc shortlisted for Sport Agency of the Year fifth year running

Issued by Brand inc

TV
[Behind the Selfie] with Donovan Goliath and Anne Hirsch...

Leigh Andrews

This week, we find out what's really going on behind the selfie with Donovan Goliath and Anne Hirsch, comedians and The Great South African Bake Off co-hosts... read
Retuning the default 'wildlife destination' continent from Africa to Asia

Leigh Andrews

Asia has been storming onto your TV screen with BBC Earth's Lands of the Monsoon. We conducted an exclusive audio interview with series producer Paul Bradshaw... read
Youth Marketing
A youth lost in translation

David Blyth, Issued by Yellowwood Future Architects

Ad showcase
NIC Bank (Print)
NIC Bank (Print) - Ornico
Safaricom (Print)
Safaricom (Print) - Ornico
Safaricom (TVC): This is for You
Safaricom (TVC): This is for You - Ornico
Old Mutual (TVC): They say
Old Mutual (TVC): They say - Ornico
Gumtree South Africa (TVC): Gumtree me, please!
Gumtree South Africa (TVC): Gumtree me, please! - Ornico
More ads
International
One Show Juries announced - three South Africans selected
The juries for The One Show categories have been selected. A group of international judges will select the winning submissions of The One Show... read
Pinterest: How it works as a spot for boosting leads

Boris Dzhingarov

The continuously growing social network has both amazed experts on its success and brought users from all over the world together on one of the less "promotionally tainted" social sites... read
New chapter of success awaits Bull at Mcgarrybowen

Leigh Andrews

Former SA adman Matthew Bull has joined Mcgarrybowen as NY Creative Chief. He lists a few of his career highlights so far, tells us what his new role comprises and the learning he's most looking forward to... read
Top global brands partner D&AD New Blood Awards
CMO webcast encourages end-to-end mobile thinking
More International
Multimedia
Episode 156: The deal with programmatic buying and the info you need to know.
Episode 156: The deal with programmatic buying and the info you need to know.
New business
  • DUO Marketing welcomes new clients Kwikweb and Digicash - more info
  • EMPIRE Experiential to handle G.H.Mumm No.1 launch - more info

More accounts  Submit a New account
New appointments
  • Wunderbrand Group branches out - more info
  • Charles Foley joins Halo as co-creative director - more info
  • Primedia appoints new CEO of Ster-Kinekor Theatres - more info
  • FOX announces new GM - more info
  • New CEO for Media24's e-commerce division - more info
  • New management at Creative Zoo Advertising - more info
  • New senior appointment at Cape Consumers - more info
  • Cape Consumers appoints head of information technology and operations - more info

More people  Submit a Person
Jobs offered
Digital Designer - Johannesburg
We're looking for an exceptional digital designer with experience at conceptualising and executing across the full spectrum of digital mediums to join our fast growing team. Read more >>



Digital/Web Designer - Cape Town
Wicked mid-level web designer role at Cape Town's coolest digital marketing agency. Do you want to work on exciting design projects? This could be your dream job! Read more >>



Junior Market Research Executive - Cape Town
Insight SurveyWe are looking for an enthusiastic junior research executive to join our growing market research team. If you are passionate about market research, please send us your CV. Read more >>



Online Sales Executive - Cape Town
Bizcommunity is looking for a talented and motivated online direct sales executive, who has a solid sales track record. Read more >>



Activations Officer - Johannesburg
Activations officer Read more >>




New events to diarise
Diploma in Digital Marketing - 9 Nov 2015 to 13 Nov 2015, Nairobi | 30 Nov 2015 to 4 Dec 2015, Johannesburg
The world's top digital marketing course. 1st week December, Sandton. Level 5 European accredited Diploma. +27 (0) 11 057 2317 Read more >>



Scriptwriting 101
Take Now Media - 14 Nov 2015, Cape Town


Essential media relations
PRISA - 20 Nov 2015, Polokwane


Brand management
PRISA - 20 Nov 2015, Johannesburg


Creative writing for the media
PRISA - 24 Nov 2015 to 26 Nov 2015, Pretoria


Photoshop basic to intermediate
Multidimensions - 24 Nov 2015, Johannesburg


Stakeholder reputation management masterclass
The Reputation Go-to Guy - 26 Nov 2015 to 27 Nov 2015, Johannesburg


Become an expert in InDesign
Multidimensions - 27 Nov 2015, Johannesburg


The December design series
iLead Training - 30 Nov 2015 to 9 Dec 2015, Pretoria


Adobe Creative Cloud - 75% festive discount!
Multidimensions - 3 Dec 2015 to 4 Dec 2015, Johannesburg


Upcoming events
Social Media for Sales People - 12 Nov 2015 to 13 Nov 2015, Johannesburg
Learn how to tap into the elements of social media to support your selling techniques. Read more >>

Pitching
PRISA - 10 Nov 2015, Johannesburg


Stakeholder engagement management
PRISA - 10 Nov 2015 to 11 Nov 2015, Pretoria


Demystify social media
Quo Vadis Communications - 11 Nov 2015, Johannesburg


Township Business Conference and Expo
Moshate Media - 11 Nov 2015 to 13 Nov 2015, Johannesburg


IAS Marketers Masterclass
Independent Agency Search and Selection Company - 12 Nov 2015, Johannesburg


Professional event management
PRISA - 12 Nov 2015 to 13 Nov 2015, Johannesburg


Quotes
Maya Angelou
"You can't use up creativity. The more you use, the more you have."
Confucius
"It does not matter how slowly you go as long as you do not stop."
Oprah Winfrey
"You become what you believe."
Leonardo da Vinci
"I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do."
Unknown
"You can't fall if you don't climb. But there's no joy in living your whole life on the ground."

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