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Reshaping the sports industry landscape

As a leading voice in the sports marketing/sponsorship/events industry, Treble Group MD, Kyle Nel, shares his insights on how Covid-19 has impacted the sports industry with a view to a way forward...

By Kyle Nel 8 Jun 2020

Insightopedia: Opening of sport in the time of Covid-19

As the world comes back to life with economies re-opening around the world, professional sports leagues have also begun the slow and steady process of getting the ball rolling...

Issued by Openfield 2 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by 26 May 2020

Toyota SA dips toe in esports arena with new activation from Brand Inc

Toyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer's newly appointed activation and sponsorship agency, Brand Inc...

Issued by HaveYouHeard 20 May 2020

Insightopedia: Be the light against gender-based violence

Gender-based violence (GBV) in South Africa has been a widespread problem, which disproportionately affects women and girls. It is seemingly systemic and deeply entrenched in institutions, cultures and traditions in South Africa...

Issued by Openfield 18 May 2020

Eat Out Restaurant Relief Fund reaches R1m

The Restaurant Relief Fund, developed by Eat Out owner New Media, is currently assisting 32 restaurants in seven provinces, helping them make over half-a-million meals in May for hungry people across South Africa...

By Brent Smith, Issued by New Media 15 May 2020

[Radio & Podcasts] Lance Rothschild embarks on new radio awards programme

To wrap up our April content feature on radio and podcasts, radio industry veteran Lance Rothschild, founder of the newly launched Lalela Radio Awards, tells us about his new Awards programme set to take place in September...

By Jessica Tennant 30 Apr 2020

How to market to sports fans when there is no live sport

The Covid-19 pandemic has presented sports marketers with a challenge, and an opportunity...

By Seseki Itsweng, Issued by Openfield 31 Mar 2020

The effect of the coronavirus outbreak on the sports and entertainment industry and thus sponsorship

Judith Mugeni from Ganizani Consulting shares her thoughts on the effect of the Covid-19/coronavirus outbreak on the sports and entertainment industry and how this affects sponsorship...

By Judith Mugeni 13 Mar 2020

Zwai Bala hosts masterclass for Old Mutual and AMPD Studios

Zwai Bala hosted a packed masterclass at AMPD Studios in which he spoke openly and candidly about how he is handling his massive tax debt as well as strategies for up-and-coming musicians to succeed in the current music industry climate...

Issued by HaveYouHeard 28 Feb 2020

Marketing is in chaos. Especially advertising, PR and sponsorship

The marketing environment in South Africa is in chaos. There is no other way of describing the loss of R50bn a year through ill-considered strategy, bad advertising and lack of research...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Feb 2020

Federer-Nadal charity showdown sets tennis world record in SA

The crown of more than 51,945 people at this past weekend's Match in Africa - which saw Roger Federer take on Rafael Nadal in a charity match in Cape Town - set a new world record for the largest attendance at a tennis match...

10 Feb 2020

Effective use of Partnerships and Sponsorships winners announced for Warc Media Awards 2019

The winners for the Effective Use of Partnerships and Sponsorships category have been announced of the Warc Media Awards 2019...

29 Jan 2020

Sports sponsorship market to record strongest growth [report]

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

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