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[Radio & Podcasts] Lance Rothschild embarks on new radio awards programme
[Radio & Podcasts] Lance Rothschild embarks on new radio awards programme

To wrap up our April content feature on radio and podcasts, radio industry veteran Lance Rothschild, founder of the newly launched Lalela Radio Awards, tells us about his new Awards programme set to take place in September...

By Jessica Tennant 30 Apr 2020

Chris Moerdyk
Marketing is in chaos. Especially advertising, PR and sponsorship

The marketing environment in South Africa is in chaos. There is no other way of describing the loss of R50bn a year through ill-considered strategy, bad advertising and lack of research...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Feb 2020

Screen grab from the ad.
#OrchidsandOnions: Corny but convincing

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

By Brendan Seery 21 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

Screengrab from the ad.
#OrchidsandOnions: Mahlangu does the impossible

Poignant: Kudos for athlete, Toyota's tough message but whole bunch of estate agents a law unto themselves with their illegal boards...

By Brendan Seery 19 Nov 2019

#OrchidsandOnions: Hats off to Heineken
#OrchidsandOnions: Hats off to Heineken

Great message and sight as Boks drank its beer from the trophy, but an Onion to Santam for tacky ambush marketing ploy...

By Brendan Seery 12 Nov 2019

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

Image source: Gallo/Getty Images.
Sponsorship isn't a freebie; it's a partnership of a different kind

As a brand that believes in, and nurtures community and relationships, it's increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly...

By Jane Stevenson 3 Jul 2019

#OrchidsandOnions - #Done with bollocks
#OrchidsandOnions - #Done with bollocks

Castle Lager, you're safe for now. But Independent Institute of what again ... rethink. Why knock tradition? One expects more from an education ad.

By Brendan Seery 2 Jul 2019

Image source: Gallo/Getty.
Four reasons that digital sponsorships provide exceptional ROI for SA brands

South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017...

By Mark Botha 8 Apr 2019

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.
Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

The changing landscape of PR and sponsorship in SA
The changing landscape of PR and sponsorship in SA

The PR and sponsorship landscapes have changed, but with change comes creative thinking and new opportunities...

By Manuela Dias De Deus 23 Nov 2018

The power of publicity - When blurring the lines of sport and entertainment goes wrong
The power of publicity - When blurring the lines of sport and entertainment goes wrong

Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this...

By Rob Garden, Issued by Levergy 23 Nov 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

Tactical war rooms: The key to sponsorship success
Tactical war rooms: The key to sponsorship success

Mike Stopforth elaborates on how brands can leverage tactical war rooms for content excellence around sponsorship properties...

By Mike Stopforth 30 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

SA sports media is missing the point with sponsors
SA sports media is missing the point with sponsors

The world of sports sponsorship is often limited to the two main players in this game - the brand and the successful sports star or team it is aligning itself with. And the fan watches from the sidelines...

By Michael Vlismas 7 May 2018

Screengrab from P&G's #LoveOverBias campaign.
PyeongChang - Which company will win the medal for return on investment?

As the world's top winter sports stars showed off their athletic prowess in the snow and ice of PyeongChang last month, the thirteen worldwide Olympic sponsors who have helped fund the global spectacle, outdid each other to capture the attention of a billion-strong television audience...

By Dominique Turpin 5 Mar 2018

#BizTrends2018: E-sports in South Africa - it's only just begun
#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands...

By Jessica Tennant 6 Dec 2017

#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award
#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award

5FM's station manager Justine Cullinan won the Corporate Award at the Veuve Clicquot Elle Boss Awards on Thursday, 9 November. It was just her and overall winner Amanda Dambuza, founder and director of consulting company Uyandiswa, who took home awards on the night...

By Jessica Tennant 17 Nov 2017

#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017
#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017

This year's deserving recipient of the Veuve Clicquot Elle Boss Award is Amanda Dambuza, founder and director of consulting company Uyandiswa, currently in its fourth year and already employing more than 70 people...

By Jessica Tennant 14 Nov 2017

Rob Garden
The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

By Rob Garden, Issued by Levergy 20 Jul 2017

Boris Dzhingarov
JP Pietersen signs with Anyoption - Your company needs a brand ambassador too!

No matter where you turn you will see some of the biggest stars in sports endorsing brands and in return, those brands sponsor the player, the team, the league or sometimes even the sport itself...

By Boris Dzhingarov, Issued by Monetary Library 24 Nov 2016

Big sponsors make it hard to swallow
Big sponsors make it hard to swallow

With the exciting but scandal-ridden Rio Olympics now in full swing, I was reminded again of the arrogance of the various sports governing bodies like the International Olympic Committee (IOC), and the Federation of International Football Associations (FIFA)...

By Aki Kalliatakis 17 Aug 2016

Boris Dzhingarov
How to make your sports sponsorship stand out

With 2016 Summer Olympics about to begin, viewers worldwide have already seen extensive sponsorships in the making. Let's talk about how your brand can take advantage of athletic sponsorship...

By Boris Dzhingarov, Issued by Monetary Library 8 Aug 2016

Sponsors effectively run the race with you... © Prakaymas Vitchitchalao –
Make your sponsorship work for your brand: Work at your sponsorship

Sponsorship is not about slapping a brand or logo next to another...

By Bogosi Motshegwa 17 Feb 2016

Great sporting moments and their sponsors
Great sporting moments and their sponsors

Sports sponsorship is big business...

By Boris Dzhingarov 13 Oct 2015

Sponsorship is more than just a badge on a Springbok jersey
Sponsorship is more than just a badge on a Springbok jersey

More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...

By Chris Moerdyk 3 Sep 2015

A company should be able to be meaningful in its endeavours, and the best way to do this is by being closely associated with activities people love. Reeds Tyger Valley dealers Aristide Lunardini (left) and Riko Geldenhuys outside the premises that promotes Chevrolet’s sponsorship with English football giants Manchester United. (Image: Sergio Henriques/pickr)
Corporate sponsorships and your business

Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

By Tauriq Moosa 18 Nov 2014

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