The vast majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar's newest analysis of advertising creativity and media effectiveness. The advertising industry's failure to portray and target women well impacts the effectiveness of individual adverts and campaigns, and at a high level means male-skewed brands are missing out on an average of $9 billion in brand valuation. 29 Jan 2019 Read more

Erik du Plessis, a local research legend and the former chairman of Millward Brown South Africa, has passed away. 29 Jan 2019 Read more

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI. 7 Jan 2019 Read more

Connected intelligence, AI and voice will transform the media landscape in 2019. 5 Dec 2018 Read more

An exploration of a 100 years of marketing to women 3 Dec 2018 Read more

Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape. Therefore, the role of consumer insight is to inspire and shape disruptive ideas to ensure resonance with the target audience. 28 Nov 2018 Read more

Experts from 17 WPP companies across South Africa share insights in the report. 24 Oct 2018 Read more

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI 11 Oct 2018 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 11 Oct 2018 Read more

Recent analysis of the BrandZ global database shows many brands aren't seizing opportunities to disrupt with fewer than one in 10 brands growing between 2014 and 2017 20 Jun 2018 Read more

The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750bn to the ranking, now valued at $4.4tn. China accounts for the three fastest rising brands as the country's brands grow at double the pace of US brands. 29 May 2018 Read more

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Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 20 Mar 2018 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 15 Mar 2018 Read more

Did you know that the United Nations declared 20 March as International Happiness Day? Are you doing something special? Is your company doing something special? 14 Mar 2018 Read more

Consumers feel bombarded with content coming at them from more places than ever before. New research from Kantar Millward Brown's annual AdReaction study shares five principles to help brands create successful integrated and customised campaigns that will avoid the pitfalls of fragmentation and maximise media synergies across channels. 2 Feb 2018 Read more

"AdReaction: The Art of Integration" reveals key learnings to help marketers design integrated and customised campaigns and avoid the pitfalls of fragmentation 17 Jan 2018 Read more

Annual Media and Digital Predictions highlight continued evolutions in branded storytelling, cross-media measurement and ROI 7 Dec 2017 Read more

In a world of 24/7 data, the potential to make rapid and knowledgeable brand decisions has never been greater but most marketers aren't using it to their advantage. 16 Nov 2017 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 14 Sep 2017 Read more

Kantar recently appointed Karin Du Chenne as CEO for Insights, Stephany Brewer as Chief Client Officer, Africa & Middle East for Insights, Noeraan Hendricks as Transformation Director for Kantar, and Gisela Seeley as Country Leader for Kantar Media. 29 Aug 2017 Read more

A neuroscience study with important implications for marketers was delivered at Cannes this year by Prof. Per Sederberg, a neuropsychologist from Ohio State University. Unfortunately it seems to have been given more attention by science journals than advertising journals. (see https://www.sciencedaily.com/releases/2017/06/170619092713.htm) 6 Jul 2017 Read more

Brand is the most powerful intangible asset. Understanding a brand's worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it. Identifying exactly how the brand contributes to revenues means it can be strengthened and improved to keep the business relevant and competitive. Kantar Millward Brown research shows that more than 30 percent of shareholder value is driven by brands. 28 Jun 2017 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 8 Jun 2017 Read more

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ^TM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown. 6 Jun 2017 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Humour tops the list once again, but it is very relevant and subtle humour weaved into a well told story that makes these ads so engaging. 18 May 2017 Read more

Kantar Millward Brown research finds that just 15% of ads deliver messages that people can quickly absorb 16 May 2017 Read more

We live in an age where immediate response is both enabled and expected. When we post to Facebook or Instagram we feel let down if no one likes or shares it immediately. But just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content. 6 Apr 2017 Read more

Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis. 20 Jan 2017 Read more

'AdReaction: Engaging Gen X, Y and Z' reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels 10 Jan 2017 Read more

Kantar Millward Brown's Annual Digital & Media Predictions highlight the scale of the challenge presented by a new generation with high expectations and values 6 Dec 2016 Read more

Walking down the street, I make a number of observations about the world around me: I notice how many women seem to have a bob-style haircut or the dominance of white cars on the road. Everyday each of us is bombarded with a wealth of information, constantly taking in the world around us. There has never been a greater wealth of data or information at our disposal than there is today. Yet just like my observations while walking down the street, none of this information is truly transformational. At most it is useful, and in today's world of slow growth and big data what we really need are insights that lead to action. The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers. 5 Dec 2016 Read more

A frequent question I hear from senior global marketers is, "How can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI. 19 Oct 2016 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 13 Oct 2016 Read more

What matters now is not so much the quantity of data a firm can amass but its ability to connect the dots and extract value from the information. 6 Sep 2016 Read more

With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire. 21 Jul 2016 Read more

Mobile-focused millennials create new challenges to the dominance of established personal care brands 9 Jun 2016 Read more

Clearer innovation pipeline helps boost brand value as Apple pays for secrecy 8 Jun 2016 Read more

Get ready for disruption from Tesla, Uber and 'subscription ownership' as totalbrand value of BrandZ Top 10 Most Valuable Global Car Brands falls 3% 8 Jun 2016 Read more

Online blurs with 'bricks and mortar' as consumers expect frictionless multichannel brand experiences 8 Jun 2016 Read more

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands. 8 Jun 2016 Read more

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer! 4 May 2016 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. 28 Apr 2016 Read more

Annual Digital and Media Predictions outline the need to optimise video and mobile advertising, evaluate connected TV opportunities and develop inspiring branded content 12 Jan 2016 Read more

With over 25 million internet users, more than 11 million active Facebook accounts and around 47 million mobile devices, South Africa is heavily influenced by the digital revolution. In an age when conversations start and spread both on and offline, organisations have to be agile to capture opportunities in real time. But many marketing organisations continue to operate by standards set in the 1950s. Outdated organisation charts fuel departmental and divisional silo-ism, while collaboration and integration remains limited. 12 Nov 2015 Read more

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. 6 Nov 2015 Read more

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. 4 Nov 2015 Read more

Video on digital is catching up to time spent watching TV, but low digital ad receptivity brings targeting and creative challenges... 14 Oct 2015 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. 1 Oct 2015 Read more

Insights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. 17 Aug 2015 Read more

Advertising legend Howard Gossage once said "Nobody reads ads. People read what interests them. Sometimes it's an ad." The same is true for TV commercials; viewers know the drill and they know how to avoid ads or tune them out. After all, anyone who watches TV will likely see the same ad over and over and over. That might be tedious if the ad is annoying, but not if it is fun or interesting. 18 Jun 2015 Read more

Today is a new age of consumerism; increased globalisation, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the world to answer fundamental questions: what business are we in? Why do we exist? And how do we organise to win? 2 Jun 2015 Read more

World's top 100 brands are now worth $3.3 trillion to businesses 27 May 2015 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. Click on the ad to view the TVC... 14 May 2015 Read more

Leadership initiative to help business leaders decode how insights and analytics drive change and growth 12 May 2015 Read more

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now you could potentially have a customer for life. Africa has the youngest population in the world, with around 200 million people between the ages of 15 and 24 and more people under the age of 20 than anywhere else in the world. The population is set to double to two billion by 2050 and as the workforce grows and education improves, there is huge potential for economic growth and development. 8 May 2015 Read more

On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however, and is now firmly rooted in how effectively an ad sells the brand. 15 Apr 2015 Read more

Global brands need to work harder to understand African consumers 18 Mar 2015 Read more

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising. 27 Jan 2015 Read more

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way. Though some may be reticent to adopt mobile solutions, the advantages are too big for African researchers to ignore. 4 Dec 2014 Read more

Shopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone. 31 Oct 2014 Read more

Millward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week. 23 Sep 2014 Read more

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia. 18 Sep 2014 Read more

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not. 28 Aug 2014 Read more

Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region. 17 Jul 2014 Read more

Mobile interviewing is seen as the future of research because it's fast, accurate, affordable and accessible. Marketers and research houses have already been using mobile for data collection for a few years already. However, most sampling frames require specific LSM groups, and to determine a respondent's LSM group takes 30 questions, thus the practical application of mobile interviews was limited in South Africa. 11 Jun 2014 Read more

End of recession pushes combined brand value of Top 100 up 12% 21 May 2014 Read more

Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers 13 May 2014 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 16 Apr 2014 Read more

What do kids, dogs and humour have in common? They all feature in the top 10 Best Liked Ads for Q4 from Millward Brown. They are also a fairly universal ingredient for advertising that resonates with the consumer. 20 Mar 2014 Read more

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications. 14 Mar 2014 Read more

Agency sees growth in screen-agnostic planning and believes multi-screen minimalism will be key to success 13 Jan 2014 Read more

Celebrates launch with CMO event focused on building meaningful brands that drive financial success 12 Dec 2013 Read more

Looks like Eugene is giving Steve a run for his money? 3 Dec 2013 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 24 Oct 2013 Read more

Millward Brown enters next phase of its mobile research strategy across Africa and the Middle East 5 Sep 2013 Read more

Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the most important critic we believe, the consumer. 10 Jul 2013 Read more

African telecoms network MTN retain their position in the Top 100, moving up nine places from 88 to 79 with a positive brand value change of 23%. Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. 22 May 2013 Read more

Subway heads the overall 'Top Risers' list - revealed as the launch of the eighth annual Top 100 ranking approaches. 10 May 2013 Read more

Millward Brown's Best Liked Ads list celebrates the countries favourite TV commercials and their advertising agencies in South Africa. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critics. There are lots of awards out there, but this one is chosen by the consumer - the person who ultimately chooses to buy your brand or not. 11 Mar 2013 Read more

Millward Brown, a global leader in brand, media and communications research, has jointly announced the appointment of Soumya Saklani to the position of Managing Director, Millward Brown Sub Saharan Africa and Chris Githaiga as Managing Director Millward Brown East Africa. 1 Mar 2013 Read more

Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year. 14 Nov 2012 Read more

The seventh annual BrandZ™ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands thrive despite economy, and the first African brand enters the ranking. 25 May 2012 Read more

Millward Brown's Global Futures Group brings you the hottest trends for the New Year, highlighting growing trends in the digital media sector with their predictions for the next 12 months. 10 Jan 2012 Read more

Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 27 years, according to the most important critics - the consumer. 2 Dec 2011 Read more

New global solution measures branding effectiveness of social media fan pages. 11 Aug 2011 Read more

Millward Brown announces the appointment of Prasun Basu as the new Managing Director of Millward Brown East Africa. 10 May 2011 Read more

Emerging markets account for 19 of the top 100 brands according to WPP company Millward Brown Optimor in its 2011 study of the Most Valuable Global Brands. 9 May 2011 Read more