Kantar's Best Liked Ads celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, whom we believe to be the most important critic - the person who, ultimately, chooses to buy your brand or not. 19 Nov 2020 Read more

Boomerang subscribers, social e-commerce and analytics everywhere: the strategies that will shape 2021's media landscape. 18 Nov 2020 Read more

Listen. Understand. Involve. And repeat. Know Africa's youth and win your next target. 5 Nov 2020 Read more

A brief snapshot of changes in sub-Saharan Africa 28 Oct 2020 Read more

What fashion can learn about brand promise from grocery retail. Find out this year's movers and shakers! 20 Oct 2020 Read more

One of the top questions in media circles today is whether radio and audio is still relevant to media plans in times of crisis. Here's why the answer is a resounding 'yes'... 13 Oct 2020 Read more

Consumers prefer their ads on TikTok while marketers prefer YouTube 12 Oct 2020 Read more

Purpose is one of the most misunderstood and misused business buzzwords today. It's not a new concept - centuries ago it was understood that all successful businesses had a responsibility to society - but it's rapidly evolving in the age of coronavirus and #BLM. As the concept continues to evolve, we look at why being purposeful has never mattered more for brands... 29 Sep 2020 Read more

-   Macroeconomic conditions and Covid-19 lead to 20% drop in total value of the top 30 brands -   Pandemic highlights need for brands to be responsible and contribute to society -   First National Bank rises to No. 1 with a brand value of $2.8bn

 1 Sep 2020 Read more

In an about-time conversation held by the Loeries' Open Chair, CEO of Kantar South Africa Ivan Moroke and creative consultant Ahmed Tilly were honoured to be the only two 'woke madalas' allowed entry to the lionesses' den in the final session of Women's Month 2020... 27 Aug 2020 Read more

Kantar's Best Liked Ads celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 12 Aug 2020 Read more

Kantar's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 28 Jul 2020 Read more

Understand how six distinct consumer tribes can help marketers to reshape their messaging, consumer experiences and even their innovation plans to drive recovery. 24 Jul 2020 Read more

Investment in marketing and brand-building critical for business recovery post-Covid-19 Innovation and creativity key drivers of growth as BrandZ Top 100's total worth hits $5tn and delivers $277bn in additional brand value growth Amazon maintains no. 1 spot and accounts for a third of the Top 100 total growth TikTok enters the ranking for the first time at no. 79

 30 Jun 2020 Read more

While there's no set Africa 'recovery playbook' sure-fire guide for all, our experts at Kantar have curated a set of insights which will surely help one see opportunities that the Covid-19 crisis, as other common crises, bring to brands, businesses and society at large. 2 Jun 2020 Read more

"You can't just wake up one day and decide to be purposeful, it has to be built into your brand's DNA." Kantar and SA Breweries share the importance of looking beyond consumer insights to also tap into cultural aspects when amplifying brand purpose from within, during the Covid-19 pandemic and beyond. 28 May 2020 Read more

As we await the further opening of the South African economy under lockdown, Kantar's wave three barometer on consumer attitudes and behaviour as well as AI-powered chatbot insights make it clear that agencies, brands and publishers need to work together as we ride the corona-coaster towards recovery. 14 May 2020 Read more

There's no denying that the global Covid-19 pandemic has turned the world on its head, even more so for those who were already struggling with tight wallets. Here's how their lives have been affected and how marketers and retailers can better connect with 'nillionaires' post-Covid-19 to better meet their needs with streamlined communications, product and purpose... 8 May 2020 Read more

The latest report by WPP and Kantar, in conjunction with the World Retail Congress, the BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, drives home the retail sector's pivotal role in the global economy and provides an indication of the top-performing brands that are most likely to prevail in a post-corona market. Indeed, historical BrandZ data confirms that brands with the strongest brand equity recovered nine times faster following the financial crisis of 2008. 4 May 2020 Read more

As the economic and social ramifications of the 'Great Lockdown' make themselves apparent there is a lot of discussion about what consumer behaviours will change when we reach a new normal after Covid-19. Some anticipate widespread changes, but I am not so sure. Mostly it will depend on what context the new normal creates. 30 Apr 2020 Read more

Unless you are secluded on a deserted island, like Tom Hanks in the movie Cast Away, you are going to need to talk to other people and not just volleyballs. So, brands should continue to advertise during this time, but what messages should they be communicating? Research from Kantar and Affectiva reveals what to do - and what not to do... 29 Apr 2020 Read more

The results from the second wave of our global study exploring the market implications of the coronavirus show that more than half of people globally (52%) say their day-to-day lives have now been impacted by the current situation - up from 39% in wave one. Now surveying more than 30,000 consumers across 50 markets, our Covid-19 Barometer helps brands understand how people are feeling and reacting to the "new normal." 22 Apr 2020 Read more

From booking haircuts and beauty treatments to enjoying live music and events, social media analysis shows what people are most looking forward to doing after Covid-19 lockdown. 21 Apr 2020 Read more

In times of uncertainty and change, how can organisations ensure they have the resilience to innovate and adapt successfully? 16 Apr 2020 Read more

The basis of memorable customer experience is human connection driven by empathy. Empathy is the ability to put yourself in another's situation and feel what they are going through. So, companies that get customer experience right are those that spend time understanding their different customer types (or contexts), the mission or tasks customers want to accomplish, and the journeys they take to accomplish these. They study the tasks and emotions associated with all of this, in order to be empathetic and touch customers emotionally where and when it matters the most. This is the essence of creating memorable customer experiences. Simplifying journeys and making it easy for customers to do business are the supporting pillars of customer experience, but they are not at the heart of it. The heart of customer experience is an emotional connection, especially in the moments where it matters most to the customer. 14 Apr 2020 Read more

Your opinion counts! You're invited to take part in the Biz Impact Survey which aims to shed light on how businesses across South Africa are pivoting to respond to the crisis situation at hand. 8 Apr 2020 Read more

Deciding on a brand's optimal levels of media investment was challenging enough under normal circumstances (#throwback to just four weeks ago); but add a global pandemic, a nationwide lockdown and an economic downgrade to junk status to the mix, and media decisions just got a whole lot more complicated. 8 Apr 2020 Read more

The world has changed almost ostensibly overnight - toilet rolls are now a hot commodity and social distancing the new norm. The good news is that only 2% of South Africans say brands should stop advertising, but marketers should be more authentic and tone-sensitive in their communications than before. 7 Apr 2020 Read more

The first case of Covid-19, the novel coronavirus, was identified in China on 17 November 2019. In just four months, the marketplace has shifted dramatically. The WHO declared a global pandemic on 11 March and President Cyril Ramaphosa announced that South Africa would go into lockdown after Thursday, 26 March. 3 Apr 2020 Read more

It seems like the script for an apocalyptic movie, but none of us will even be venturing into cinemas - until much later in 2020, at least - as much of the world as we know it is in lockdown. Here's how the #lockdown is affecting brand and consumer behaviour alike within our borders. 1 Apr 2020 Read more

We are facing disruption of a gigantic proportion: This time marks an inflection point - which brands and whole industries will look back upon as a period of major transformation, creating a 'new' normal. Among all the uncertainty, one thing is certain: Any experiences that require physical interaction won't be an option for brands and marketers in the foreseeable future. Coronavirus is threatening to dramatically alter the way people experience things in 2020 and beyond. 31 Mar 2020 Read more

Join our webinar on Tuesday, 31 March from 11 am-12.30 pm. Kantar experts will share six significant shifts you can expect for channels, consumers, brands, media and organisations in South Africa - and unpack the data from our study along with their recommendations to help you navigate for growth. 27 Mar 2020 Read more

We used enhanced visual analytics to take a look at trends from social media, and get a better view of how people are responding to COVID-19... 25 Mar 2020 Read more

Should I be advertising now or should I be pulling my spend? 24 Mar 2020 Read more

This piece reflects current position as of Friday, 20 March and will be updated based on emerging evidence and perspectives. It is based on experience from past crises, emerging evidence and third-party sources. 23 Mar 2020 Read more

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study. 12 Mar 2020 Read more

Take part in adland's first ever gender representation survey! 11 Mar 2020 Read more

Growing South Africa's small business sector 21 Feb 2020 Read more

Kantar, the world's leading research and consulting company, announces the appointment of Adam Crozier as non-executive chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, the Royal Mail and, most recently, ITV, in addition to his roles as chairman of several major consumer brands. 12 Feb 2020 Read more

'Africa is changing fast' is a euphemism. The nature of the continent's change is not just fast; it's been deep, at times totally unforeseen and always multi-dimensional. Whether you think large-scale infrastructure projects such as the new Accra airport, or the headways made towards financial inclusion in remote rural areas of Kenya, or marvel at medical care drone-delivery in Rwanda... it is impossible to miss the positive dynamics at play across sub-Saharan Africa. It is even more impossible to not feel thrilled and afire about what's next! 8 Jan 2020 Read more

In the Terminator movies, "singularity" was the date when machines overtook us and became sentient, but I recently discovered an alternate definition of singularity. In his book, "Scale", Geoffrey West describes "finite time singularity" where you have open-ended growth driven by current economic and technological systems. But in a system with finite resources (such as planet earth) the only way to prevent the day when we reach the limits of our resources and face collapse is through innovation, which in turn, may ultimately allow us to escape our resource constraint and "reset the date" of those limits again. 8 Jan 2020 Read more

The evolution of media is a success story and 'media' in its many forms has transformed the way we communicate. The continuously changing media landscape makes it tough to keep abreast of the latest media trends, consumers are harder to reach, and a deluge of data and online touchpoints provides more options for media planning than ever before. The move toward in-housing threatens, but creates opportunities for agencies, as well as collaboration across media agencies and clients. Facing the change is as much about transforming the way the industry works together to create value for advertisers, audiences and media owners in new and exciting ways. 7 Jan 2020 Read more

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. According to Kantar's global 2020 Media Trends & Predictions report marketers and media owners will be challenged to develop the skills, engagement models and measurement capabilities to meaningfully engage consumers in the crowded media landscape. 9 Dec 2019 Read more

Join us for a trip down memory lane as we celebrate 35 years of South Africa's favourite TV commercials. Grab a coffee (this is 35 years of advertising after all), sit back and let us entertain you with the best of the best! 5 Dec 2019 Read more

In part three of our Power of Connection series from Kantar South Africa, we discuss why longer adverts or bigger budgets hold no guarantee of delivering higher cut-through. 3 Dec 2019 Read more

In part two of our Power of Connection series from Kantar South Africa, we look at why TV is the "glue" which holds multichannel campaigns together. 26 Nov 2019 Read more

Part one in our Power of Connection series from Kantar South Africa that unpacks key learnings and insights across all media touchpoints in South Africa to provide marketers with a competitive edge in optimising media investment to help them #GetMediaRight 19 Nov 2019 Read more

African women are attractive. As consumers. 25 Oct 2019 Read more

Nearly half of advertisers admit they don't currently have the right balance between online and offline 17 Oct 2019 Read more

False. What you think is what you get. 8 Oct 2019 Read more

Kantar's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 3 Oct 2019 Read more

The combined value of the brands in the BrandZ™ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar and now in its second year, is $37.14bn. 5 Sep 2019 Read more

Kantar's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 10 Jul 2019 Read more

Kantar's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 5 Jun 2019 Read more

Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform their competitors. BrandZ shows that brands with a strong purpose grow their value at three times the average rate. 7 May 2019 Read more

 9 Apr 2019 Read more

In collaboration with Kantar, the IFC, a member of the World Bank Group, is asking small business owners in South Africa to share the challenges and opportunities they face through an online survey. 18 Mar 2019 Read more

The vast majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar's newest analysis of advertising creativity and media effectiveness. The advertising industry's failure to portray and target women well impacts the effectiveness of individual adverts and campaigns, and at a high level means male-skewed brands are missing out on an average of $9 billion in brand valuation. 29 Jan 2019 Read more

Erik du Plessis, a local research legend and the former chairman of Millward Brown South Africa, has passed away. 29 Jan 2019 Read more

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI. 7 Jan 2019 Read more

If as an organisation you are not at least talking about the customer being at the centre of everything you do, you are seriously being left behind. The buzzword amongst business strategists now is Client Centricity. 7 Jan 2019 Read more

Connected intelligence, AI and voice will transform the media landscape in 2019. 5 Dec 2018 Read more

An exploration of a 100 years of marketing to women 3 Dec 2018 Read more

Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape. Therefore, the role of consumer insight is to inspire and shape disruptive ideas to ensure resonance with the target audience. 28 Nov 2018 Read more

Sir David Attenborough, one of the world's most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People's Seat. 22 Nov 2018 Read more

Experts from 17 WPP companies across South Africa share insights in the report. 24 Oct 2018 Read more

Fewer than one in five marketers are very confident in their ability to integrate data for insights, impacting the ability to measure and prove ROI 11 Oct 2018 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 11 Oct 2018 Read more

Despite broad research supporting the negative implications of long survey design in market research - order bias, respondent fatigue, interviewer bias and poor survey design is still very common in South Africa. Caitlin Noonan and Marguerite Steyn from Kantar discussed this in their research paper, "Win by design", at the recent Southern African Market Research Association Conference. 2 Aug 2018 Read more

Recent analysis of the BrandZ global database shows many brands aren't seizing opportunities to disrupt with fewer than one in 10 brands growing between 2014 and 2017 20 Jun 2018 Read more

The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750bn to the ranking, now valued at $4.4tn. China accounts for the three fastest rising brands as the country's brands grow at double the pace of US brands. 29 May 2018 Read more

 24 May 2018 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 20 Mar 2018 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 15 Mar 2018 Read more

Did you know that the United Nations declared 20 March as International Happiness Day? Are you doing something special? Is your company doing something special? 14 Mar 2018 Read more

Consumers feel bombarded with content coming at them from more places than ever before. New research from Kantar Millward Brown's annual AdReaction study shares five principles to help brands create successful integrated and customised campaigns that will avoid the pitfalls of fragmentation and maximise media synergies across channels. 2 Feb 2018 Read more

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet. Everything - from how (and by whom) content is created, right through to how it's delivered and consumed by the end-user, has been and continues to be transformed. 30 Jan 2018 Read more

We are thrilled to announce the appointment of Ivan Moroke as CEO, Kantar TNS, South Africa. 29 Jan 2018 Read more

Kantar TNS, one of the world's largest research agencies, and Qualtrics, the leader in experience management, have announced a global partnership to help organisations put customers at the heart of their business. The strategic alliance brings together Kantar TNS's worldwide network of customer experience research, access to a rich database of over 19 million interviews, end-to-end platform implementation, smart analytics and activation, with the powerful Qualtrics Experience Management Platform™, the world's only integrated experience solution. 22 Jan 2018 Read more

"AdReaction: The Art of Integration" reveals key learnings to help marketers design integrated and customised campaigns and avoid the pitfalls of fragmentation 17 Jan 2018 Read more

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid. 8 Jan 2018 Read more

The insights industry is transforming in order to remain relevant in a new fast-moving world where consumers have easy access to endless choices. 8 Jan 2018 Read more

Kyle Findlay from Kantar, South Africa, wins best paper at the global ESOMAR Big Data World Conference in New York, The agony and ecstasy of teaching an old dog new tricks: from research agency to tech company 18 Dec 2017 Read more

Annual Media and Digital Predictions highlight continued evolutions in branded storytelling, cross-media measurement and ROI 7 Dec 2017 Read more

In a world of 24/7 data, the potential to make rapid and knowledgeable brand decisions has never been greater but most marketers aren't using it to their advantage. 16 Nov 2017 Read more

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online. 16 Oct 2017 Read more

The results of the annual Sunday Times Top Brands survey was revealed at an awards ceremony last week. Now in its 19th year, the survey conducted by Kantar TNS on behalf of the Sunday Times continues to be the leading barometer of consumer sentiment towards brands. The 2017 survey polled 3,500 individuals, aged 18 years and older in both metropolitan and non-metropolitan areas of South Africa to establish a ranking of Top Brands in 32 consumer categories. 2 Oct 2017 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 14 Sep 2017 Read more

Kantar recently appointed Karin Du Chenne as CEO for Insights, Stephany Brewer as Chief Client Officer, Africa & Middle East for Insights, Noeraan Hendricks as Transformation Director for Kantar, and Gisela Seeley as Country Leader for Kantar Media. 29 Aug 2017 Read more

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences. 8 Aug 2017 Read more

A neuroscience study with important implications for marketers was delivered at Cannes this year by Prof. Per Sederberg, a neuropsychologist from Ohio State University. Unfortunately it seems to have been given more attention by science journals than advertising journals. (see https://www.sciencedaily.com/releases/2017/06/170619092713.htm) 6 Jul 2017 Read more

Brand is the most powerful intangible asset. Understanding a brand's worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it. Identifying exactly how the brand contributes to revenues means it can be strengthened and improved to keep the business relevant and competitive. Kantar Millward Brown research shows that more than 30 percent of shareholder value is driven by brands. 28 Jun 2017 Read more

The snack food industry is well versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs. Snack food brands have historically positioned their products to predict and ‘be there' at the moment of a range of emotional states: fatigue, self-indulgence, comfort, boredom and pain. 28 Jun 2017 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 8 Jun 2017 Read more

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ^TM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown. 6 Jun 2017 Read more

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social” 5 Jun 2017 Read more

“Tools down... it's time for a beer.” (Or two.) 23 May 2017 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Humour tops the list once again, but it is very relevant and subtle humour weaved into a well told story that makes these ads so engaging. 18 May 2017 Read more

Kantar Millward Brown research finds that just 15% of ads deliver messages that people can quickly absorb 16 May 2017 Read more

Picture the scene: you're trying to share a video with a couple of friends to illustrate a point you've been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you've been playing before. You groan and turn the volume down, but you've missed the chance to skip the ad and get bounced to your browser as the brand site loads. You switch back to YouTube but the conversation has moved on and your friends have lost interest. Advertising has ruined the moment. 6 Apr 2017 Read more

We live in an age where immediate response is both enabled and expected. When we post to Facebook or Instagram we feel let down if no one likes or shares it immediately. But just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content. 6 Apr 2017 Read more

Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis. 20 Jan 2017 Read more

In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year. 17 Jan 2017 Read more

'AdReaction: Engaging Gen X, Y and Z' reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels 10 Jan 2017 Read more

Kantar Millward Brown's Annual Digital & Media Predictions highlight the scale of the challenge presented by a new generation with high expectations and values 6 Dec 2016 Read more

Walking down the street, I make a number of observations about the world around me: I notice how many women seem to have a bob-style haircut or the dominance of white cars on the road. Everyday each of us is bombarded with a wealth of information, constantly taking in the world around us. There has never been a greater wealth of data or information at our disposal than there is today. Yet just like my observations while walking down the street, none of this information is truly transformational. At most it is useful, and in today's world of slow growth and big data what we really need are insights that lead to action. The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers. 5 Dec 2016 Read more

It's increasingly said that today's brands are the sum of consumer experiences - and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are interested in buying complete, off-the-shelf, predefined customer journeys. In an era of personalisation, they want to assemble their own: using the touchpoints of their choosing for the purposes of their choosing and at the moments of their choosing. But if brands are the sum of these autonomous experiences, to what extent can they still be planned, built and managed? How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen? 23 Nov 2016 Read more

New operating brand brings together expert teams across 12 countries 8 Nov 2016 Read more

A frequent question I hear from senior global marketers is, "How can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI. 19 Oct 2016 Read more

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. 13 Oct 2016 Read more

What matters now is not so much the quantity of data a firm can amass but its ability to connect the dots and extract value from the information. 6 Sep 2016 Read more

 6 Sep 2016 Read more

There have been a number of industry comments in the past week about "SELs" as a "replacement" for LSMs. 30 Aug 2016 Read more

The results of the 18th Sunday Times Top Brands survey were announced at an awards event last week, recognising those brands that had earned top consumer sentiment in South Africa over the past 12 months. The Sunday Times Top Brands survey, conducted by TNS, remains the leading barometer of consumer sentiment in the country. Trevor Ormerod, GM Group Sales and Marketing at Times Media believes the Sunday Times Top Brands Awards provide the vital consumer feedback that brands require in order to remain relevant to their customers. "Research is a timely and resource intensive expense for companies, which is why Times Media has spearheaded Top Brands for the past 18 years - the research is based on sound, solid methodology from TNS, whom we commission, and we know the results have directed the course of many brands in finding their 'sweet spot' in the market," he says. 29 Aug 2016 Read more

The 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August 2016, in Sandton. Hosted by Times Media, the awards represent the outcome of 3,500 nationally representative consumer interviews and 502 interviews with business decision-makers. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa. 24 Aug 2016 Read more

With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire. 21 Jul 2016 Read more

Mobile-focused millennials create new challenges to the dominance of established personal care brands 9 Jun 2016 Read more

Clearer innovation pipeline helps boost brand value as Apple pays for secrecy 8 Jun 2016 Read more

Get ready for disruption from Tesla, Uber and 'subscription ownership' as totalbrand value of BrandZ Top 10 Most Valuable Global Car Brands falls 3% 8 Jun 2016 Read more

Online blurs with 'bricks and mortar' as consumers expect frictionless multichannel brand experiences 8 Jun 2016 Read more

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands. 8 Jun 2016 Read more

TNS South Africa is extremely proud to have won the Best Overall Paper, the Best First-time Speaker, the Kantar TNS Innovations Award and the People's Choice Award at the 2016 South African Market Research Conference. 18 May 2016 Read more

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer! 4 May 2016 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. 28 Apr 2016 Read more

President Jacob Zuma's performance approval rating has dropped significantly to its lowest point of 21% in February 2016. The previous lowest score was an approval rating of 33% in March 2015. This is the proportion of South Africans, living in metro areas, who feel that Zuma is doing a good job as president. 4 Apr 2016 Read more

TNS worked closely with the Code for South Africa Data Journalism Academy to bring the 2016 State of the Nation (SONA) data to life through the use of interactive data visualisation. Social media analysis techniques were used to sift through the more than 400 thousand tweets generated around the president's speech. The teams leveraged technology to help South Africans better engage with the important discussions happening on Twitter that help shape the future of our country. 17 Feb 2016 Read more

Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead. 29 Jan 2016 Read more

Annual Digital and Media Predictions outline the need to optimise video and mobile advertising, evaluate connected TV opportunities and develop inspiring branded content 12 Jan 2016 Read more

Having a responsive or mobile site is a great step forward but it shouldn't be seen as a substitute for genuinely mobile-centric planning 17 Nov 2015 Read more

With over 25 million internet users, more than 11 million active Facebook accounts and around 47 million mobile devices, South Africa is heavily influenced by the digital revolution. In an age when conversations start and spread both on and offline, organisations have to be agile to capture opportunities in real time. But many marketing organisations continue to operate by standards set in the 1950s. Outdated organisation charts fuel departmental and divisional silo-ism, while collaboration and integration remains limited. 12 Nov 2015 Read more

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. 4 Nov 2015 Read more

MTN wins Grand Prix: Africa's Best Brand, reclaims the #1 spot as the Most Admired Brand in Africa and retains #1 spots as Most Admired and Most Valuable African Brand. Apple is #1 Most Valuable Brand in Africa. Samsung is the #1 Most Admired Non-African Brand. 27 Oct 2015 Read more

Video on digital is catching up to time spent watching TV, but low digital ad receptivity brings targeting and creative challenges... 14 Oct 2015 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. 1 Oct 2015 Read more

The 17th annual Sunday Times Top Brands awards took place on Tuesday the 25th of August. Hosted at the Maslow Hotel in Sandton by Times Media, the awards represent the outcome of 3,493 nationally representative consumer interviews and 300 interviews with business decision-makers. The research was conducted by leading market research company, TNS and reflects consumer and business perspectives on brands in South Africa. 31 Aug 2015 Read more

It's not news to anyone that the retail environment is changing almost as fast as we can keep up with it. What is not at all clear however, is what is changing and how those changes may likely affect shopping in future. Shopping SA spoke to Michaela Murning, head of Retail & Shopper Insights at TNS, about the trends TNS has picked up on in its research and its contact with clients, and how those might influence the nature of retail in the coming years. 20 Aug 2015 Read more

Insights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. 17 Aug 2015 Read more

It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. That's what this article is about. 20 Jul 2015 Read more

Following a rigorous and testing tender process, TNS is delighted to announce that it has been appointed as supplier for South Africa's new radio audience measurement service. 23 Jun 2015 Read more

This story begins in the United States when car ownership exploded in the 1950's. Detroit led the world in car manufacturing with faster, ever more powerful cars. In 1956 Russia kicked off the space age with the Sputnik. Car design followed with tail fins designed to look like rocket ships. 22 Jun 2015 Read more

In 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach. 19 Jun 2015 Read more

Advertising legend Howard Gossage once said "Nobody reads ads. People read what interests them. Sometimes it's an ad." The same is true for TV commercials; viewers know the drill and they know how to avoid ads or tune them out. After all, anyone who watches TV will likely see the same ad over and over and over. That might be tedious if the ad is annoying, but not if it is fun or interesting. 18 Jun 2015 Read more

In my second article, I argued that a business or brand cannot grow unless people's minds are changed. More precisely: a brand increases its chances of being used by laying down tracks of a certain kind in people's brains. Those tracks make the brand 'mentally available'. Mental availability, in turn, helps drive use by, for example, increasing consideration among non-customers for a subscription service like banking; or driving the next purchase of a packaged good like tea. 15 Jun 2015 Read more

In How brands really grow: It isn't only about acquisition, I criticised the Ehrenberg School of marketing for focusing too narrowly on acquisition as the key to brand growth. In this article I'll make a sharper point: there's a contradiction at its heart. 12 Jun 2015 Read more

I am an admirer of the work of Ehrenberg and his colleagues. The law of double jeopardy (DJ) has been so widely confirmed that anyone who ignores its implications for marketing would be foolish. It's a pity then, that the Ehrenberg School do marketing a disservice through their overly narrow (almost religious) application of the law. 9 Jun 2015 Read more

Global research consultancy TNS has announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world's largest mobile survey platform. 8 Jun 2015 Read more

Today is a new age of consumerism; increased globalisation, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the world to answer fundamental questions: what business are we in? Why do we exist? And how do we organise to win? 2 Jun 2015 Read more

The president's rating in metro areas continues to drop, with 33% stating that Jacob Zuma is doing a good job as the president of the country, compared to 37% in November 2014. These figures, however, differ by race and area, with 43% of black people saying that the president is doing a good job versus 11% of white people, 11% of coloured people and 18% of Asian people. In 2014, 48% of black people agreed with the statement, a 5% drop in support from this group. 28 May 2015 Read more

World's top 100 brands are now worth $3.3 trillion to businesses 27 May 2015 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. Click on the ad to view the TVC... 14 May 2015 Read more

Leadership initiative to help business leaders decode how insights and analytics drive change and growth 12 May 2015 Read more

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now you could potentially have a customer for life. Africa has the youngest population in the world, with around 200 million people between the ages of 15 and 24 and more people under the age of 20 than anywhere else in the world. The population is set to double to two billion by 2050 and as the workforce grows and education improves, there is huge potential for economic growth and development. 8 May 2015 Read more

On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however, and is now firmly rooted in how effectively an ad sells the brand. 15 Apr 2015 Read more

Global brands need to work harder to understand African consumers 18 Mar 2015 Read more

Last week's much awaited State of the Nation Address by President Zuma received significant media attention, both locally and internationally. 20 Feb 2015 Read more

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising. 27 Jan 2015 Read more

The continued development of digital infrastructure and the ensuing change in social behaviour patterns continue to gather pace in Africa. 7 Jan 2015 Read more

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way. Though some may be reticent to adopt mobile solutions, the advantages are too big for African researchers to ignore. 4 Dec 2014 Read more

Shopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone. 31 Oct 2014 Read more

The world's most innovative market research conference is coming to Africa in November. Cape Town will play host to the inaugural Market Research in the Mobile World (MRMW) Africa conference on 5 and 6 November. TNS will have a strong voice in discussing the latest mobile market research innovations, along with other market leaders. 28 Oct 2014 Read more

Social media has grown exponentially and has become an increasingly important aspect in understanding consumer engagement. In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space. 17 Oct 2014 Read more

Millward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week. 23 Sep 2014 Read more

A cloud-based planning tool that gives unparalleled insight into how to engage with consumers based on their behaviour across different channels 22 Sep 2014 Read more

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia. 18 Sep 2014 Read more

- Large screen phones, or 'phablets', already comprise 30% smartphones in top markets

- Growth driven by the surge in online video consumption 10 Sep 2014 Read more

Innovation is something we are all thinking about, especially as the marketplace becomes increasingly competitive with so much on offer to satisfy consumer needs. However, it has been found that 80% of innovation fails within three years. Roman Bryan, Senior Vice President, Global Client Services at TNS, highlights the need to pinpoint opportunities for growth with more clarity in order for innovation and product development to be more successful. TNS's Growth Tool, Matrix, helps fuel this by identifying high potential product-led growth opportunities, while taking a more disciplined approach to finding and applying these. 9 Sep 2014 Read more

A new generation of South African voters stepped into the spotlight in 2014. Known as the 'Born Frees', this generation, making up 40% of the current total population in South Africa, was born after the end of apartheid in 1994 and has only known life under a democratic ANC leadership. The 2014 presidential elections that took place earlier this year presented the first opportunity for a potential 1.9-million Born Frees to cast their vote, with 34% of these registering to vote. With various opinions existing around the importance of these young people's vote, market research company TNS's Metro OmniChek survey sought to shed some light on their socio-political behaviour and perceptions. 2 Sep 2014 Read more

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not. 28 Aug 2014 Read more

"We're building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process," says Jan Hofmeyr, Chief Research Officer: Behaviour Change at TNS. He's referring to automation - an area in which he believes TNS is leading the way within the market research industry. 19 Aug 2014 Read more

TNS has long been associated with its strong brand and communications offer. The marketing research company has now taken this a step further by combining its brand and communications understanding with neuroscience to get to the heart, or brain as it were, of what people are thinking when they make decisions. 6 Aug 2014 Read more

Kantar is pleased to announce an investment in ZappiStore, the global pioneer in automated market research. 28 Jul 2014 Read more

Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region. 17 Jul 2014 Read more

A ground-breaking new way of communications testing coming out of TNS is set to challenge the market research industry. Traditional methods of testing advertising effectiveness have remained largely unchanged since the very beginning of print media, with short-term sales-focused outcomes being measured to determine the success of an ad. This new approach urges the industry to look beyond short-term sales effects of ads, and to consider the long-term brand impact too. Neuroscience learnings about how brand memories are formed are an essential ingredient in measuring the long-term brand impact. 16 Jul 2014 Read more

Consumers are people too. Consumers are citizens, mothers, brothers, and voters. Consumers are more than the ticked demographic boxes, they are real people with real lives, responsibilities, frustrations, interests, hobbies and passions. With this in mind, TNS Qualitative's vision incorporates "thinking outside of ticked boxes, seeing the real person behind the consumer, understanding the 'consumer' within his or her context and humanising static demographics". By understanding that people of the same demographic may not necessarily share the same need sets or motivations, TNS Qualitative has broken through traditional mindsets to rather focus on consumer's contexts. 10 Jul 2014 Read more

TNS launches quick turnaround tool to identify winning concepts for business growth 8 Jul 2014 Read more

TNS's aim across its offerings is to be able to tell each of its clients honestly, 'We get you', which in turn can help them to 'get' their own clients better. The essence of this way of thinking is that TNS constantly strives to improve its understanding of its clients' businesses, and in turn find better ways of delivering the insights they need. 25 Jun 2014 Read more

With its long history of urbanisation measure development, TNS South Africa has devised an algorithm in order to create an objective system of classifying small areas or suburbs and villages into metropolitan, small urban and rural components. The result, called the Census Rural-Urban Measure (CRUM), was published in the public domain and released at the 2014 SAMRA conference on 13 June as a service to the industry. 19 Jun 2014 Read more

TNS took Gold and Silver, as well as Best First Time Speakers, at the annual South African Marketing Research Association (SAMRA) conference award ceremony on Friday night. 18 Jun 2014 Read more

TNS South Africa has developed two important new ways of thinking around LSMs and socio-economic status in the South African and pan-African space. These will be published in the public domain and released at the 2014 SAMRA conference on 13 June as a service to the industry. 12 Jun 2014 Read more

Mobile interviewing is seen as the future of research because it's fast, accurate, affordable and accessible. Marketers and research houses have already been using mobile for data collection for a few years already. However, most sampling frames require specific LSM groups, and to determine a respondent's LSM group takes 30 questions, thus the practical application of mobile interviews was limited in South Africa. 11 Jun 2014 Read more

End of recession pushes combined brand value of Top 100 up 12% 21 May 2014 Read more

When it comes to growing and maintaining a high performance company, Max d'Unienville, Director: Talent at TNS South Africa has the philosophy that the key is for employees to be highly engaged. TNS has a history of high staff engagement scores, making it an employer of choice for talent in the market research industry. 20 May 2014 Read more

"Retail and shopper insights are 'hot' at the moment," says Michaela Murning, Head of Retail and Shopper at TNS South Africa. She should know - with 20 years of FMCG sales and marketing experience locally and internationally at brand level and as a consultant, she understands that right now the power lies firmly in the hands of the shopper, and brands and retailers need to take heed of this. 16 May 2014 Read more

Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers 13 May 2014 Read more

WPP, the world's largest marketing, research, branding and communications agency, has launched a global Government & Public Sector Practice to drive excellence in government communications and citizen engagement. The TNS Political and Social research division is proud to be part of this team providing behaviour change and communications research to the public sector in South Africa. 2 May 2014 Read more

Alison Rice has been part of the South African research world since 1996, with an additional 13 years under her belt in the USA before that, where she spent time conducting strategic research for many of America's Fortune 500 companies. A particularly memorable time for her was consulting with McDonald's on menu and burger optimisation. Her roles at Research Surveys, which later became TNS, have included setting up and running a continuous tracking department - BrandVision - as well as working in The Consultancy to drive expertise and knowledge through the organisation. Throughout her lengthy experience, a large part of what has made Rice successful is the desire to keep her finger on the pulse in whichever space she is operating in - an asset both for her personally and for TNS and its clients. 29 Apr 2014 Read more

The innovation hub at TNS South Africa is constantly working on finding new avenues for collecting and analysing data in ways that add real value to the company's clients. The creation of a dedicated team, headed up by Director of Innovation, Ansie Lombaard, means that players on this team can move faster to develop new ideas, while managing risk more effectively in order to future-proof the business. 23 Apr 2014 Read more

Well-known automotive research expert, Richard Rice, now brings his significant skill set to the team at TNS South Africa and heads up the research company's automotive division. 16 Apr 2014 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 16 Apr 2014 Read more

At TNS South Africa, data and more importantly quality data is at the heart of the business. Operations Director, Charmaine du Plessis's focus lies squarely on ensuring that the research company's long-standing reputation is upheld in this regard, by considering elements such as data collection and technology's role in the process. 14 Apr 2014 Read more

The role of any CFO is to oversee a company's financial planning and risk management. However, for Derek Kahts, CFO at TNS South Africa, part of his role is also to consider technological and intellectual innovation to keep the company at the forefront of decision technology. 10 Apr 2014 Read more

It comes as no surprise that public sector research is an area of much interest in South Africa, given the constant cries of poor service delivery and calls on the government to improve the lives of its citizens. Heading up this area at TNS South Africa is New Business Development and Public Sector Director, Ivan Motlogeloa. He explains that the mandate of his business unit is to give clients and policy makers in the public sector information and ammunition to help them draft, design and implement better policies, with the end goal of serving citizens better. This differs from TNS's other practice areas in that the goal is not to help clients sell more as much as it is to help them use TNS's expertise and resources to improve lives. 7 Apr 2014 Read more

Many businesses hold the view that satisfied customers spend more and are more loyal. However, Head of Customer, Employee and Reputation (CER) research at TNS South Africa, Richard Rice, says that there are far more layers to customer behaviour than simple satisfaction. 3 Apr 2014 Read more

TNS South Africa's goal for 2014 and beyond is to sharpen its focus on three key areas, says Mark Molenaar, Director: Offer and Growth. These are: superior quality data and fieldwork, expertise that adds value to clients, and understanding clients' business better in order to provide them with the most useful insights and ROI. 31 Mar 2014 Read more

Focusing on client relationships and understanding each client's business intimately must be at the centre of any successful business, according to director: Research at TNS South Africa, Kim Larsen. TNS has taken this to heart, and Larsen explains that this means having programmes of work designed around each client's business needs and challenges, and developing workable means of overcoming these to achieve real results. 24 Mar 2014 Read more

What do kids, dogs and humour have in common? They all feature in the top 10 Best Liked Ads for Q4 from Millward Brown. They are also a fairly universal ingredient for advertising that resonates with the consumer. 20 Mar 2014 Read more

For TNS South Africa's director: Research based in Cape Town, Karlien Kriegler, it's all about relationships and having relevant conversations with clients. Considering that she heads up several teams that look after global and local clients, as well as spending time with clients herself, she is in the ideal position not only to understand this, but also to put this thinking into practice. 18 Mar 2014 Read more

Focus is the keyword for TNS South Africa going into the future, says Pete Storrar, Director: Client Service. The company has always been valued for its quality of research, but Storrar explains that the aim now is to take this further and add more value by tailoring all work to the specific needs of clients. 14 Mar 2014 Read more

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications. 14 Mar 2014 Read more

TNS South Africa's newly appointed CEO, Rob Powell, brings a set of fresh new ideas, an eagerness to try new things and to innovate, and a real passion and energy into the business. Coupled with 15 years of experience in the market research industry, including stints as Executive Director of TNS Sydney and Global Account Director to SABMiller, it is clear that Powell's youthful freshness is backed by a solid foundation and real insight that can only add value to TNS's business offering. 10 Mar 2014 Read more

African markets defy easy generalisation, and understanding the precise size and shape of opportunities is essential for companies weighing up the decision to pursue them. When a genuine opportunity is identified, the scale of African markets means that the potential of that opportunity is likely to be vast. 20 Jan 2014 Read more

It is often said that brands are owned by consumers, but more specifically they belong to our brains. As our understanding of neuroscience rapidly expands, we now know more than ever about how people remember, relate and respond to brands. And this understanding needs to have fundamental implications for the way we develop communication strategies and evaluate their effectiveness. 17 Jan 2014 Read more

Agency sees growth in screen-agnostic planning and believes multi-screen minimalism will be key to success 13 Jan 2014 Read more

It has become the conventional viewpoint that Big Data will make much traditional research obsolete. Quantitative study has become data curation, with researchers in the role of observational data scientists, harvesting information from vast data fields. But what does Big Data mean for qualitative research (qual)? The answer should be that it frees qual to focus on what observational data alone cannot reveal: the metaphorical thought structures that demonstrate the true meaning we attach to things. 13 Dec 2013 Read more

Celebrates launch with CMO event focused on building meaningful brands that drive financial success 12 Dec 2013 Read more

Growth is a business imperative - and a strategic blindspot. And yet, despite being the primary goal of almost all enterprises, growth remains frustratingly difficult to pin down. 12 Dec 2013 Read more

While Nigeria has long held the crown as the business capital of West Africa, a smaller African country is gradually gaining ground. This country's burgeoning middle class has a strong sense of its own identity and is ready to embrace international brands, yet too few companies have taken the trouble to get to know West Africa's brightest business gem - Ghana. 11 Dec 2013 Read more

As TNS South Africa winds down another busy and successful year, CEO Karin Du Chenne has announced that she will be handing over the reins to Rob Powell from 2014. 6 Dec 2013 Read more

At the end of a jam-packed trip to South Africa, Rosie Hawkins, global head of Brand and Communication at TNS, spent some time sharing some deeper insight into what it means to be of the mindset that the future is now, and how this can and should be applied. 4 Dec 2013 Read more

Looks like Eugene is giving Steve a run for his money? 3 Dec 2013 Read more

One of the reasons that behavioural economics have become so widely influential is that they are a lot more colourful, intriguing and, let's face it, fun than the neo-classical approach to economics that largely dominates our world. 29 Nov 2013 Read more

The fact that happy shoppers spend more is one of the most under-appreciated truths in retail. TNS's global database of retail and shopper studies shows a clear correlation between shoppers' satisfaction and the amount that they spend. At a time when brands and retailers face a shared growth challenge, the value of this insight is greater than ever. 27 Nov 2013 Read more

The findings of the 11th annual FinScope South Africa Consumer Survey were shared with an audience spanning Johannesburg and Cape Town in early November. The survey, which was developed by FinMark Trust and is conducted in partnership with TNS Research Surveys, provides insight into trends in the financial sector, with specific reference to levels of adult financial access across all income levels and demographics. 25 Nov 2013 Read more

TNS wrapped up its 2013 breakfast series in early November, with Rosie Hawkins, global head of Brand and Communication, visiting from London to challenge delegates to think differently when considering the future of marketing. 22 Nov 2013 Read more

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 24 Oct 2013 Read more

Millward Brown enters next phase of its mobile research strategy across Africa and the Middle East 5 Sep 2013 Read more

Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the most important critic we believe, the consumer. 10 Jul 2013 Read more

African telecoms network MTN retain their position in the Top 100, moving up nine places from 88 to 79 with a positive brand value change of 23%. Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. 22 May 2013 Read more

Subway heads the overall 'Top Risers' list - revealed as the launch of the eighth annual Top 100 ranking approaches. 10 May 2013 Read more

Millward Brown's Best Liked Ads list celebrates the countries favourite TV commercials and their advertising agencies in South Africa. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critics. There are lots of awards out there, but this one is chosen by the consumer - the person who ultimately chooses to buy your brand or not. 11 Mar 2013 Read more

Millward Brown, a global leader in brand, media and communications research, has jointly announced the appointment of Soumya Saklani to the position of Managing Director, Millward Brown Sub Saharan Africa and Chris Githaiga as Managing Director Millward Brown East Africa. 1 Mar 2013 Read more

Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year. 14 Nov 2012 Read more

The seventh annual BrandZ™ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands thrive despite economy, and the first African brand enters the ranking. 25 May 2012 Read more

Millward Brown's Global Futures Group brings you the hottest trends for the New Year, highlighting growing trends in the digital media sector with their predictions for the next 12 months. 10 Jan 2012 Read more

Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 27 years, according to the most important critics - the consumer. 2 Dec 2011 Read more

New global solution measures branding effectiveness of social media fan pages. 11 Aug 2011 Read more

Millward Brown announces the appointment of Prasun Basu as the new Managing Director of Millward Brown East Africa. 10 May 2011 Read more

Emerging markets account for 19 of the top 100 brands according to WPP company Millward Brown Optimor in its 2011 study of the Most Valuable Global Brands. 9 May 2011 Read more

An average message uplift of 13 percentage points or almost three times the baseline awareness was achieved in four media experiments carried out recently by TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, on behalf of Primedia Unlimited. 3 Aug 2010 Read more

This was the question posed to 2 000 adults from the seven major metropolitan areas of South Africa in a survey conducted in late May and early June 2010 and who were asked to agree or disagree with the statement, "Different race groups generally respect each other in South Africa". 2 Aug 2010 Read more

At the Southern African Marketing Research Association's (SAMRA) annual conference held last week at Mt Grace in the Magaliesberg, executives at two TNS companies in South Africa made a clean sweep of all five awards on offer for the papers they presented. 11 Jun 2010 Read more

In a survey of 2 000 residents of South Africa's metropolitan areas conducted in February 2010, TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, announced that over a half of residents - 52% - are not happy with the service delivery they receive from their local authority or municipality. 25 May 2010 Read more

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Economic Confidence Index (ECI) results for metropolitan adults for the first quarter of 2010 (the latest study was conducted in the middle two weeks of February). The overall ECI has staged a dramatic rise of nine points from the figure of 130 it held through the last six months of 2009 to 139 in the first quarter of 2010 (May 2002 = 100), reaching levels not seen for two years - since before the load-shedding of 2008. 18 May 2010 Read more

President Jacob Zuma's 100-day approval rating was 57%. This dropped to 53% in September but regained this ground in November to end 2009 on 58%. However, his figures in February this year showed a drop to 43%. This is according to a survey released by TNS Research Surveys, South Africa's leading marketing and social insights company, which has been tracking approval levels of the incumbent President for many years, including our new president, President Jacob Zuma. The four studies were each conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5% in June, September and November. 13 Apr 2010 Read more

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Economic Confidence Index (ECI) results for metropolitan adults for the end of 2009 (the latest study was conducted in the last two weeks of November). Whilst the overall ECI has stayed static since mid-year at 130 (May 2002 = 100), this hides considerable - and counterbalancing - movements in the two components that make up the Index. 25 Jan 2010 Read more

After initially asking for three annual electricity price increases of 45%, on 1 December Eskom reduced this request to 35% a year for three years. This comes in the wake of pressure from all political parties as well as Cosatu, with significant concerns being raised about the inflationary effects of such large price rises, as well as the impact on an economy still struggling to cope with the current recession. 9 Dec 2009 Read more

Although US President Obama's approval ratings have fallen from his 100-day level of 68% to just below 50%, the same is not true of President Jacob Zuma: his 100-day approval rating was 57%. This dropped to 53% in September but regained this ground in November to end the year on 58%. 8 Dec 2009 Read more

Christmas came early on the West Rand last Saturday 28 November 2009 at 10h00 when Africa Food for Thought (AFFT) hosted a Christmas party for its orphans and vulnerable children (OVCs). 108 children joined AFFT and its sponsors for a Christmas party at the Nestle Centre at the Walter Sisulu Botanical Gardens. This venue was kindly sponsored by Afrox, one of our faithful partners, with Wesbank donating the use of a kombi (and driver!) to help us transport some of the children as well as sponsoring two popcorn machines. 8 Dec 2009 Read more

Three out of four people are excited about the 2010 FIFA Soccer World Cup - but a half are concerned about a terrorist attack. These are the results of two studies released by TNS Research Surveys, South Africa's leading marketing and social insights company. The two studies, conducted in September and November 2009, each amongst 2 000 adults living in metro areas, showed that, whilst there are strong differences in levels of excitement about the 2010 World Cup across different demographics, concerns about a possible terrorist attack show much less variation. 7 Dec 2009 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2004 to ascertain whether people feel positive about South Africa and, since February 2009, whether they are thinking of leaving. These surveys were conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 12 Oct 2009 Read more

Although eschewed by politicians, the 100-day mark of a new administration has become something of a media event. US President Barack Obama reached his milestone 100 days in office with an approval rating of 68% - on a par with ex-President Mbeki's highest score of 66% - although this slipped last week to just 50%. 20 Aug 2009 Read more

As part of a strategic realignment of the Kantar Group companies, TNS (Custom Division) and Research International, two of the world's leading market insight and information agencies, are merging to create the world's largest custom research company. 27 May 2009 Read more

This week's annual Southern African Marketing Research Association (SAMRA) Conference will feature a total of seven papers from researchers at TNS Research Surveys, TNS Customer Equity Company and Research International. 27 May 2009 Read more

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for the first quarter 2009 (the study was conducted in the middle two weeks of February). 12 May 2009 Read more

A fast-moving, decisive and visible US President Barack Obama last week reached his milestone 100 days in office with an approval rating of 68% - on a par with ex-President Mbeki's highest score of 66%, and well above the pre-election approval ratings of 41% for then-President Motlanthe and the expectations that Jacob Zuma will do a good job as President (40%). 12 May 2009 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, conducted a survey In February 2009 to ascertain whether people feel positive about South Africa and whether they are thinking of leaving. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 21 Apr 2009 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, conducted a survey in February to ascertain what people expect of their leaders with respect to morality and their private lives. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 21 Apr 2009 Read more

The beginning of the year marks a time when many people enter the employment sector as new starters, fresh from school or the tertiary environment, or start new jobs having changed their job or the company they work for. 3 Feb 2009 Read more

But it needs to be at least 70.0 in terms of a new model of overall attitudes to advertising incorporating advertising's role in society, its entertainment value, its information value, its irritation level, and its trust and credibility. The model suggests that advertising in South Africa could be more entertaining and less serious. 3 Feb 2009 Read more

Whilst 85% of people feel that more visible policing “in my area” is needed by the SAPS, 77% of people feel that they often see private security firms' vehicles in their areas. However, 58% of people want even higher levels of visibility from those firms. 24 Nov 2008 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, recently conducted a survey to examine what people feel to be some of the root causes of crime. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. The study was conducted in the second quarter of 2008. 6 Oct 2008 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, yesterday conducted a study amongst 250 people with access to landlines on the events of the last week and their fallout. This survey was conducted amongst adults from the seven major metropolitan areas of South Africa, interviewing them by telephone in their homes, with a margin of error of under 7.0%. 26 Sep 2008 Read more

In mid-February 2008, TNS Research Surveys, South Africa's leading marketing and social insights company, asked a sample of 2 000 metropolitan adults (aged 18 years and older) to give their views on some key issues around the 2010 FIFA World Cup. 29 Jul 2008 Read more

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June). 28 Jul 2008 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job as President of South Africa. 25 Jul 2008 Read more

Against a background of the ANC Youth League claiming “it is prepared to kill for Jacob Zuma” if his corruption trial proceeds, Robert Mugabe declaring war against the ballot box (without any official comment from South Africa), xenophobia, the Hlope affair that threatens to slide into a racial divide, the Black Journalists' Forum and the admission criteria outcry, the Amazon/Post Office issue and with crime as South Africa's number one current problem, the question is “Are we as a nation morally corrupt?”. 25 Jun 2008 Read more

A winning culture saw speakers from the TNS stable walk away with the three top awards at the annual 2008 South African Marketing Research Association (SAMRA) Conference held in Swaziland in the last week of May, 2008. 9 Jun 2008 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job as President of South Africa. 6 Jun 2008 Read more

TNS Research Surveys, South Africa's leading marketing and social insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job. These surveys are conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. 12 Dec 2007 Read more

In September and October, TNS Research Surveys, South Africa's leading marketing and social insights company, conducted two studies to determine how people feel about key issues around who might be the next President of South Africa. 12 Dec 2007 Read more

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for the last quarter 2007 (the study was conducted end October/early November 2007). 12 Dec 2007 Read more

Only a third of adults living in SA's metro areas feel that climate change or global warming will affect them much. This is one of the findings of a study conducted in September 2007 by South Africa's leading marketing and social insights company, TNS Research Surveys. 14 Nov 2007 Read more

Child obesity is becoming an issue for discussion around the world, and South Africa is no exception. An additional factor that has recently become controversial is the perceived role that advertising and promotions are felt to play in contributing to child obesity and where fast foods fit in. 13 Nov 2007 Read more

Mark Molenaar, TNS Research Surveys' National Director: Client Service, won the award for the best paper at the annual South African Marketing Research Association (SAMRA) Conference held at Spier Estate in Stellenbosch last week. 28 May 2007 Read more

RS, South Africa’s leading marketing and social insights company, has conducted several studies in recent months amongst representative samples of SA adults (aged 18 years and older) from all over South Africa, to determine their reactions to various issues and to determine their overall levels of well-being. What is the state of South Africa’s mind, body and soul as 2007 gets well and truly underway? 6 Feb 2007 Read more

South Africa's leading market research company, Research Surveys (Pty) Ltd (RS), has been bought by a consortium led by one of the world's leading Market Research Groups, TNS, a new BEE partner, Kapela Investment Holdings (Pty) Ltd, and the senior management of RS.  18 Jan 2007 Read more

Research Surveys (Pty) Ltd (RS), South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for the last quarter 2006 (the study was conducted in November 2006). The MSI, at 146.8, is up 0.5 points on its previous all-time high of 146.3, reached in the second quarter this year. Since then, it has experienced a steady decline, falling to 140.0 in August and 134.9 in October.  18 Dec 2006 Read more

Seventeen percent of the population (24% in metropolitan areas) can be classified as "Igniters" - people who can have a radical effect (either positive or negative) on a brand. This is one finding of a recent study of 3500 adults across South Africa to investigate people's overall levels of well-being and social interactions and what this means for brands and for advertising.  29 Jun 2006 Read more

RS, South Africa's leading marketing insights company, in conjunction with the UCT Unilever Institute of Strategic Marketing, has conducted a ground-breaking study into the size, make-up, buying power and mindsets of the so-called new black middle class in South Africa. 14 Mar 2006 Read more

RS, South Africa's leading marketing and social insights company, has conducted several studies in recent months amongst representative samples of SA adults (aged 18 years and older) from all over South Africa, to determine their reactions to various issues and to determine their overall levels of well-being. What is the state of South Africa's mind, body and soul as we enter 2006 and prepare for the 1 March local government elections? 13 Mar 2006 Read more

RS, South Africa's leading insights company, has conducted a series of surveys since 2000 that ascertain whether people feel the President is doing a good job.  8 Jan 2006 Read more

RS, South Africa's leading marketing insights company, conducted a study in August 2005 amongst representative samples of 2 000 SA adults from the seven metro areas of South Africa, interviewing them face-to-face in their homes, to determine their reactions to various issues.  30 Oct 2005 Read more

RS, South Africa's leading marketing insights company, conducted two surveys, one in February 2005 and one in July 2005 amongst representative samples of 2 000 SA adults from the seven metro areas of South Africa, interviewing them face-to-face in their homes, to determine their reactions to various issues. 27 Oct 2005 Read more

Research Surveys (Pty) Ltd, South Africa's leading marketing insights company, has, for many years, researched issues of general interest to South Africans. This has been particularly intensive over the past few years. One of the highly topical and very controversial issues has been the Schabir Shaik trial, its verdict and the subsequent release from office by President Mbeki of Jacob Zuma as a result of that verdict. 26 Oct 2005 Read more

In a telephone study conducted by RS, South Africa's leading marketing insights company, in January 2005 amongst a sample of 500 SA adults in metropolitan areas and who had access to a landline telephone, attitudes and perceptions of adult South Africans towards issues around corruption were investigated. 12 Jul 2005 Read more

Research Surveys, in conjunction with e-tv, conducted a telephone study amongst South Africans in metropolitan areas probing their attitudes and perceptions about the state of education in South Africa. 1 Feb 2005 Read more

In a telephone study conducted by RS, South Africa's leading marketing insights company, amongst a sample of 500 SA adults in metropolitan areas who had access to a landline telephone at the beginning of January 2005, attitudes and perceptions of South Africans about corruption in South Africa were probed. 25 Jan 2005 Read more

RS, South Africa's leading marketing insights company, conducted a survey in October amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, and asking their views on key issues. 7 Dec 2004 Read more

Effective customer relationship management defines the winners of today's global economy. Profitable companies have strong relationships with the trade, their business partners and their customers. Yet, most managers lack a simple, current measure of the status of their business relationships across multiple channels. 10 Nov 2004 Read more

At the drop of a hat, companies espouse their vision/value statements. These company statements can be found in annual reports, in company literature such as brochures and, if one looks carefully there will be framed (slightly dusty) statements in the reception areas of head offices. 21 Oct 2004 Read more

RS, South Africa's leading marketing insights company, recently conducted a survey amongst a sample of 3 504 SA adults from all corners of the country, interviewing them face-to-face in their homes, to find out how they are feeling: we looked at the overall well-being of South Africans. 18 Oct 2004 Read more

Sunday, 10 October, was World Mental Health Day. RS, South Africa's leading marketing insights company, recently conducted a survey amongst a sample of 3 504 SA adults from all corners of the country, interviewing them face-to-face in their homes, to find out how they are feeling. 14 Oct 2004 Read more

A telephone study conducted by Research Surveys among a sample of 500 South African adults in metropolitan areas, shows that just a week after the Olympics closed, pride in South Africa was at a high 96%. People were being asked to agree or disagree with the statement: "You are proud to be a South African". 13 Sep 2004 Read more

Research Surveys walked off with 3 awards at the 2004 SAMRA Convention held recently in Muldersdrift. This was out of 4 papers that were presented by RS researchers. 7 Jun 2004 Read more

Research Surveys, South Africa's largest knowledge management and marketing research company, today announced the launch of its new Everyday Quality of Life model and its associated family of quality of life measures – the EQLi^tm family. 26 Apr 2004 Read more

Research Surveys Market Sentiment Index (MSI) for metropolitan adults for October 2003 has just been released. The MSI, at 127.4, is at its highest level since it was first constructed in May 2002, the base month of 100.0. It is felt worldwide to be a good indicator of future consumer spending trends. 2 Dec 2003 Read more

How do people living in South African feel about the job that Thabo Mbeki is doing as president of South Africa? This is an issue that tends to evoke interest and emotion as it plays on South Africa's past and the legacy of apartheid. 9 Oct 2003 Read more

Despite the fact that women have achieved success and made invaluable contributions to society, widespread gender discrimination still exists. 17 Sep 2003 Read more

Marketers often target consumers assuming that we operate in isolation, as individuals, independent of each other. However, we are all part of a wide range of networks and communities and these have an effect on us. 2 Sep 2003 Read more

More than half of metropolitan South Africans did NOT believe that the new plastic bag legislation would result in cheaper food prices for consumers. This feeling was expressed by consumers in all income groups, and from all walks of life. 31 Jul 2003 Read more

Research Surveys, through its partnership with TNS (previously Taylor Nelson Sofres) is now able to increase its presence globally, as we expand our networks in North America, Europe and Asia Pacific. This is due in part to the acquisition by TNS, a world leader in market information, of NFO WorldGroup, Inc. 14 Jul 2003 Read more

Five hundred metro respondents were interviewed in a snap survey by Research Surveys, South Africa's leading consumer research supplier, between 4 and 6 July 2003. 11 Jul 2003 Read more

The involvement of metropolitan South Africans in politics in general is low. Although 80% of respondents claimed to be aware of the various South African political parties, only 44% stated that they follow politics closely⁵. However, people's views of the various politicians make interesting reading. Research Surveys tracks peoples' views on politicians on a continuous basis.  27 Jun 2003 Read more

In South Africa, the usage of personal computers (PC's) as well as the Internet over the past year has had little or no growth. 8,4% of adult South Africans residing in major metropolitan areas have access to the web, with this figure dropping to 1,3% amongst Blacks. 4 Jun 2003 Read more

At the 24th annual Southern African Marketing Research Association (SAMRA) Convention held in Gaberone last week, the award for best paper was won by Neil Higgs, a director of Research Surveys, one of South Africa's largest marketing research companies. 11 May 2003 Read more

Companies spend vast sums of money on selecting, training and developing their employees, only to see their most talented employees move to other companies, often competitors. Why do satisfied employees leave for other companies, and why do dissatisfied employees stay? Do we need to look beyond traditional job satisfaction to explain the behaviour of employees? 6 May 2003 Read more