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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

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BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnershipOctagon

Season one of the show is now complete. Source: Showmax.

From paper to polony: How Die Kantoor made South Africa laughKarabo Ledwaba

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2026 applications open for MTN’s Pan-African journalism programme

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru boresBrendan Seery

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnership

1 day

Season one of the show is now complete. Source: Showmax.

From paper to polony: How Die Kantoor made South Africa laugh

By Karabo Ledwaba 1 day

Company news

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Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual Mass and Foundation Cluster Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

5 hours

Eye-tracking: the most potent ad testing tool in the attention economy

BMi Research Eye-tracking: the most potent ad testing tool in the attention economy

7 hours

Effie South Africa and Ipsos present the 2025 Trends Report

Association for Communication and Advertising Effie South Africa and Ipsos present the 2025 Trends Report

7 hours

The brands winning South Africa’s car buyers aren’t the ones you expect

Rogerwilco The brands winning South Africa’s car buyers aren’t the ones you expect

6 hours

Levergy appoints Gaofetoge as head of PR

Levergy Levergy appoints Gaofetoge as head of PR

1 day

Why brands win when entertainment stops playing small

Dentsu Why brands win when entertainment stops playing small

1 day

How to build trust with your target audience

Broad Media How to build trust with your target audience

1 day

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR White Star launches new TVC: The heartbeat of South African kitchens

2 days

OFM celebrates strong start to 2026

OFM Radio OFM celebrates strong start to 2026

2 days

Dr Danny Tong headlines new episode of We South African Podcast

Nabob Media Dr Danny Tong headlines new episode of We South African Podcast

2 days

More news

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2026 applications open for MTN’s Pan-African journalism programme

2 days

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 3 days

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationship

Oratile Papo 3 days

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

3 days

New brand advisory firm breaks from traditional PR model

2 Apr 2026

MultiChoice incentivises Showmax users to switch to DStv Stream

MultiChoice incentivises Showmax users to switch to DStv Stream

2 Apr 2026

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

2 Apr 2026

Agency of experts acquires bass player

Agency of experts acquires bass player

Boundless 1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

MDDA Board approves 32 community print and broadcast projects for grant funding

MDDA Board approves 32 community print and broadcast projects for grant funding

Media Development and Diversity Agency 1 Apr 2026

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media 1 Apr 2026

Spotify releases new ad formats

1 Apr 2026

Australia investigates tech giants over social media ban compliance

31 Mar 2026

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

YouTube is eating the streaming market. Can DStv reverse 5 years of decline?

Philip Cohen 31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Kantar 31 Mar 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

Daily Sun is still Mzansi’s trusted voice

Media24 30 Mar 2026

SA radio stations feature in "Oscars of Radio Awards"

27 Mar 2026

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Matt Brittin: BBC’s new director general appointed at an existential moment for the broadcaster

Steven Barnett 27 Mar 2026

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

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