#BizTrends2019

Marketing & Media trends

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Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 3 days ago

#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

17 Jan 2019

Ad Talent Salary Survey 2019 revealed...

Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year...

16 Jan 2019

Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

#BizTrends2019: Why rent when you can buy?

Investing in owned media to promote your travel brand...

By Natalia Rosa 16 Jan 2019

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

15 Jan 2019

Ended 2018 with a bang!

It was a great pleasure for Capro head office - Johannesburg, to be graced with a surprise visit by CoreXalance on 13 December 2018, where The Media Financial Manager Awards 2018 were given...

Issued by Capro 15 Jan 2019

Pakistan reporter wins AFP Kate Webb Prize

Freelance journalist, Asad Hashim has won the 2018 Agence France-Presse Kate Webb Prize for his coverage of the plight of ethnic Pashtuns and blasphemy issues in his native Pakistan...

14 Jan 2019

#BizTrends2019: The revival of print

"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant...

By Sam Swaine 14 Jan 2019

Why are magazines Glamourising suicide?

NEWSWATCH: The quick-fire spread of social media means infamy is almost guaranteed if you step a foot wrong, even if the incident took place years ago. Such is the case for Glamour España, which included a pink gas stove in a market guide fashion spread inspired by Sylvia Plath...

11 Jan 2019

#BizTrends2019: Media trends for 2019

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI...

By Monique Claassen, Issued by Kantar Millward Brown 7 Jan 2019

#BizTrends2019: A new golden age of OOH media in Africa

A much-needed trend is for people to stop talking about Africa in the collective...

By Greg Benatar 7 Jan 2019

2018 in review: The biggest stories of the year

This year has gone by in one indistinguishable blur. If you can't quite remember what happened in the past 12 months, enjoy a quick recap...

By Andy Walker 7 Jan 2019

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