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#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 1 day ago

The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

By Chris Botha 16 May 2019

Newspapers ABC Q1 2019: Marginal declines

In the first quarter of 2019, the Audit Bureau of Circulations of South Africa shows a decline for all categories of newspapers on the prior year and the previous quarter, except for the local newspapers category...

By Danette Breitenbach 10 May 2019

Magazines ABC Q1 2019: No surprises as decline continues

The magazine category offered no surprises in the Audit Bureau of Circulations of South Africa's (ABC) first quarter (Q1) of 2019, with declining circulations of the past few years continuing...

By Danette Breitenbach 10 May 2019

Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

#IABSummit19: The new now

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

By Jessica Tennant 18 Apr 2019

The impact of corruption on your media rand

Chris Botha discusses the effects of corruption on the media and advertising industry...

By Chris Botha 11 Apr 2019

Here's why clients should choose independent agencies

Dermot Latimer, CEO and founder of the Iconic Media Group lists four top advantages of choosing an independent agency...

By Dermot Latimer 10 Apr 2019

Boom, and then there were all these market changes

How much of this traditional media, earned media and media relations tactics still work?...

By Khangelani Dziba 4 Apr 2019

Out of line

In 2019, when certain people are building walls, it's high time the ad industry let's go of similar security they place around drawing lines...

By Mike Silver 3 Apr 2019

The value of specialist services in your marketing mix

While a multi-service agency does make for a smooth process, there is a strong case for opting for specialist agencies in the marketing mix...

By Danilo Acquisto 3 Apr 2019

From the daring to the daft: 2019's April Fools jokes rated

Lies. Dishonesty. Deceit. April Fools Day is one of the most vile 24 hours on the calendar for those innocents browsing the web looking for the latest, honest, news...

By Andy Walker 1 Apr 2019

#Newsmaker: Wayne Bischoff returns to Mediamark as CEO

Wayne Bischoff recently rejoined Mediamark as CEO, having previously held the position of sales and marketing director at what was then Radmark and Digitalmark.

By Jessica Tennant 27 Mar 2019

Why machine learning is the most important media analysis trend for 2019

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

By Juanita Pienaar 20 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

#Newsmaker: Good things come to Brent Lindeque

The year is off to a great start for Brent Lindeque, founder of South Africa's Good Things Guy, having recently won 'Best South African Blog of the Year' and been named the category winner of 'Social Enterprise and Philanthropy' and the fourth most influential South African in the '100 Most Influential Young South Africans' poll...

By Jessica Tennant 12 Mar 2019

Kenyan filmmaker, Wanuri Kahiu, on the set of her film, Rafiki.

#DesignIndaba2019: We need to believe in African mermaids

It is important to tell the joyful African stories, not just those of pain and suffering...

By Louise Marsland 4 Mar 2019

#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 18 Feb 2019

Magazines ABC Q4 2018: Magazine freefall continues

The Audit Bureau of Circulations of South Africa's Total Magazine circulation was disappointing for both the quarter and year as percentage decline for both are higher than the other quarters in 2018...

By Danette Breitenbach 14 Feb 2019

Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry

The Audit Bureau of Circulations of South Africa (ABC) last quarter (quarter 4) for 2018 ended on a disappointing note for the newspaper industry, with total newspaper circulation declining 1.6% on the previous quarter...

By Danette Breitenbach 14 Feb 2019

#Newsmaker: Kagiso Musi joins new agency Meta Media as MD

Having recently completed her MBA, Kagiso Musi has been appointed managing director of newly formed media agency Meta Media, sister agency to The MediaShop, both housed within new holding company, Park Advertising...

By Jessica Tennant 6 Feb 2019

Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

That magic media potion called innovation

In the move to automation and commoditisation of media, creativity and innovation are often lost along the way. It's not cost effective! How do we measure it? How much work is that? Will I have to do it? Very often it's rolled out and spoken about when times are getting tough?-?"...we need to innovate!"...

By Quinton Jones 4 Feb 2019