Media contributor articles in South Africa

OOH - Determining the trends

Dave McKenzie, founder and CEO of BOO! Surprising Media Solution, shares a few thoughts related to the future of OOH in South Africa...

By Dave McKenzie 2 Jun 2020

Mentorship programme for the advertising industry

This Covid-19 pandemic has hit the advertising and communications industry very hard, so, in support of the advertising and communications industry, I am offering a mentorship programme, free of charge, to agencies of any discipline who comply with the following criteria...

By Ann Nurock, Issued by Relationship Audits and Management 27 May 2020

Photo by LinkedIn Sales Navigator from .

We're facing a new way of connecting with consumers

Clients need to understand what makes their audiences tick and try and connect with them on the social platforms where they're most likely to be. But brands also need to be careful to not only try and make a sale but to be comforting and giving back to consumer in one way or another...

By Victor Koaho 25 May 2020

#StartupStory: Media agency Nybble launches during lockdown

Independent, full service, integrated media agency, Nybble launched last week...

By Jessica Tennant 25 May 2020

7 simple laws to using "Zoom" calls

It is somewhat disappointing that the government have not legislated behavior on "Zoom" calls...

By Howard Feldman 22 May 2020

A day in the lockdown life of Meta Media group MD Kagiso Musi

Group MD of Meta Media, Kagiso Musi's account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens...

By Jessica Tennant 20 May 2020

Let's talk about marketing after corona

Marketing, especially advertising, social media and sponsorship, is going to change radically even when Covid-19 is completely defeated...

By Chris Moerdyk, Issued by Chris Moerdyk 15 May 2020

We have one superpower that can save us

The act of creation is a human being's primal superpower. We don't fly, and yet we do. We made that possible. We don't breathe underwater, and yet we do. We can't walk on the moon and yet we have. We can't deflect the coronavirus and yet I have every faith we will...

By Felix Kessel 15 May 2020

A day in the lockdown life of Publisher Research Council CEO Josephine Buys

Publisher Research Council CEO, Josephine Buys' account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens.

By Juanita Pienaar 11 May 2020

EXCLUSIVE: Susan Goldberg on National Geographic's special Earth Day flip issue

Susan Goldberg, editor in chief of National Geographic magazine, tell us more about this special Earth Day issue and provides a global perspective on the impact of the pandemic on the publishing industry and the magazine specifically, and how they're responding...

By Jessica Tennant 11 May 2020

Communicators - It's time to do our jobs

If we, communicators, do our jobs properly now, by the time we've figured out our new normal we'll be able to talk about how there are enough fish in the sea for everyone, and not about the one, or many, that got away...

By Kevin Welman 6 May 2020

"Breaking news" is breaking the news

Audiences are tuning out of the news. Not because there is a lack of interest, but rather because they simply "just can't" anymore, writes Dustin Chick - managing partner of Razor, a part of the M&C Saatchi Group...

By Dustin Chick 6 May 2020

Julia Raphaely. Image source: Associated Media Publishing's .

SA publishing industry reels from news of AMP's closure

Associated Media Publishing was one of the country's best magazine media publishers. Covid-19, and its side-effects, has taken one of our very best and most revered magazine media owners.

By Josephine Buys 4 May 2020

Advertisers will benefit from continued use of trusted media

Media has a key role to play in shaping how we think and act during these uncertain times. South Africans are seeking out trusted, reliable sources of news and information, yet publishers across the board are suffering catastrophic losses of revenue as many advertisers reduce, pause or even stop advertising during lockdown...

By Josephine Buys 30 Apr 2020

Will the mass media learn anything from Covid-19?

Hopefully our mass media will have learnt some hard lessons for this pandemic. And that is to stick to facts. Report on news instead of indulging in ill-considered speculation and guesswork...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Apr 2020

Leveraging essential services for essential needs

From the way local social media has exploded with home remedies, private deliveries of all sorts and what could be best described as illicit trading, it is also obvious to see what is not generally considered to be an essential service...

By Candy Dempers, Issued by MediaHeads 360 23 Apr 2020

Back to basics: brand-safe communication strategies for Covid-19 and beyond

'The plethora of fake news sites, and a wealth of disinformation that is almost as virulent as the disease gripping the globe, highlights the necessity for brands now to rethink their message - and the platforms they share it on.'...

By Gayle Edmunds 15 Apr 2020

South Africa ranks 2nd as country with most reliable Covid-19 news

As we all try to make sense of the unfolding Covid-19 pandemic, the prevalence of fake news has come under the spotlight more than ever before...

By Leigh Crymble 14 Apr 2020

An effective media strategy matters for SMEs

It is the integrated strategy that defines what approach and tactics you are going to adopt in running your small business. In the absence of a well-defined and well-developed strategy, your small business is doomed...

By Evan-Lee Courie 9 Apr 2020

#FairnessFirst: The media industry needs your support

The global pandemic has certainly shifted business as usual, with increased pressure on media organisations to provide a trusted and reputable source of information while having to get creative in cutting costs and selling to advertisers...

By Jessica Tennant 6 Apr 2020

The printer market will suffer for two years but will recover

Chris de Beer, Africa regional manager at infoSource comments on how the print industry, like every other industry around the world, is going to be hard hit by the coronavirus pandemic...

By Chris de Beer 2 Apr 2020

#BehindtheSelfie with... Cindy Ann Diamond, group sales director at Mediamark

This week, we go behind the selfie with Cindy Ann Diamond, group sales director at Mediamark...

By Jessica Tennant 1 Apr 2020

#FairnessFirst: The impact of Covid-19 on the industry

It goes without saying that the marketing and media industry has been impacted by the coronavirus/Covid-19 pandemic...

By Jessica Tennant 30 Mar 2020

Five ways to digitally market your company during the lockdown

Mkhuseli Vangile, MD of DCF PR and marketing agency suggests that PR be approached in a creative way by utilising 5 key elements in digital PR...

By Mkhuseli Vangile 26 Mar 2020

#BehindtheSelfie with... Shorn Khumalo, co-founder, director and head of PR at The Client Media

This week, we go behind the selfie with Shorn Khumalo, co-founder, director and head of PR at The Client Media...

By Jessica Tennant 25 Mar 2020

Lockdown: why the media provides a critical service in times of crisis

In a time of crisis, the first casualty is accurate, useful and usable information. News offers a service to all South Africans that has never been so important...

By Gayle Edmunds 25 Mar 2020

The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

By Chris Botha 18 Mar 2020

Sven Wolf, founder of full-service marketing agency, Black Wolf Agency.

#StartupStory: Black Wolf Agency

Black Wolf Media has just completed their third year in business and founder, Sven Wolf tells us more about how they plan to expand their business and service offerings...

By Juanita Pienaar 16 Mar 2020

#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle

"But it still lacks the user experience, appeal, social acceptance and, most importantly, narrative, that will propel it across the chasm into mainstream adoption..." - Blockchain Africa Conference speaker and fintech entrepreneur Simon Dingle on Bitcoin and its impact on industry...

By Jessica Tennant 11 Mar 2020

#FairnessFirst: A fashion film for the #MeToo generation, "Be a lady," they said

'Girls. Girls. Girls.' magazine recently released a video titled 'Be a lady they said', words by Camille Rainville as published on her Writings of a Furious Woman blog in 2017 and narrated by Cynthia Nixon, best known for her role on Sex and the City...

By Jessica Tennant 9 Mar 2020

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