Marion Scher

Journalist, lecturer, media trainer & consultant
Location:Johannesburg, South Africa


Marion Scher ( is an award-winning journalist, lecturer, media trainer and consultant with 25 years' experience in the industry. For more of her writing, go to her Bizcommunity profile or to Twitter @marionscher.
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How to get your media release ignored

In the last week two particular releases have crossed my desk (as we used to say in the old days) which were more than a page and beyond wordy. Good old-fashioned solid text...

By Marion Scher 12 Nov 2015

Mmusi - Where are you? The country wants to hear from you!

One of the big stories that emerged over the weekend was the announcement on Friday evening that disgraced former DA shadow minister of police, Diane Kohler Barnard had been fired from the party...

By Marion Scher 3 Nov 2015

Be careful what you wish for

I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations...

By Marion Scher 7 Oct 2015

Your speech - brilliant or boring

We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word 'speech'...

By Marion Scher 2 Oct 2015

Why you didn't even get an interview

Just recently I was involved in helping a client recruit a media liaison person for their organisation, an NGO involved in mental health. We gave very clear specifications in the advertisement and received literally hundreds of replies. Where to start...

By Marion Scher 3 Sep 2015

Are you a credible spokesperson?

I've often been called in to companies to train their top executives to speak to the media, only to find someone on a lower level is the better spokesperson...

By Marion Scher 5 Aug 2015

Feeding the hungry mouth - internet journalism

There's been a lot said about the demise of print journalism. Replacing it we have online journalism in the form of both electronic and print media organisations rushing to refresh their pages every hour...

By Marion Scher 8 Jul 2015

Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media...

By Marion Scher 10 Jun 2015

Mmusi Maimane - Master of communication

When in early 2011 Mmusi Maimane emerged on the South African political landscape as the DA's mayoral candidate, most people's reaction was Mmu who?...

By Marion Scher 12 May 2015

Read Me

When I became a journalist I thought I would be telling really important stories, making a difference in people's lives. Well, maybe that was a bit starry eyed but I like to think for a number of years I did that well...

By Marion Scher 7 May 2015

Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015

Social media a correct source of information?

Just recently, we've seen the absurdity of taking what we read on social media as factual. Well, some of us have seen it - not so much others, such as our State Security Agency (SSA)...

By Marion Scher 12 Mar 2015

The state of news

It doesn't take a genius to work out that the way people take in news has totally changed over the last number of years...

By Marion Scher 11 Feb 2015

Pulling PR costings out of a hat

I was recently asked to quote for a media consultancy job by a Cape Town company...

By Marion Scher 3 Feb 2015

The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014

Snake oil or genius?

I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

By Marion Scher 20 Nov 2014

Are you using 'social listening'?

If your response to the question is 'No, we're not using Twitter yet', the bad news is... You're already too late...

By Marion Scher 13 Nov 2014

Do you suffer from glossophobia?

You've probably never heard of glossophobia before. Neither had I till I looked it up. The definition: speech anxiety - fear of public speaking or of speaking in general...

By Marion Scher 14 Oct 2014

Adopt a journalist day/week/month/year...

Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day...

By Marion Scher 1 Oct 2014

What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014

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